This session will discuss key findings from research on current users of smartwatches and fitness bands, as well as lessons learned through the development of various wearable devices from Qualcomm Technologies, Inc. We will highlight the various types of wearable users, what features they are using and why, current user behaviors, and key opportunities for improving the wearable experience. Watch this presentation on YouTube: https://www.youtube.com/watch?v=jlY630Opv2U&list=PLxeazpXYyqtNm2EnCbfSzy7aKOkHjiaSi&index=25

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3. The Wearables Experience:
Lessons from Smartwatch & Fitness Tracker
Gini Keating
Principal User Experience Researcher, Qualcomm Technologies, Inc. (QTI)

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The Qualcomm Toq smartwatch is a product of Qualcomm Connected Experiences, Inc. TIMEX is a registered trademark of Timex Group USA, Inc. in the U.S. and other countries.
IRONMAN and M-DOT are registered trademarks of World Triathlon Corporation.

8. 8Source: Qualcomm Office Regular 9 point

9. 9Source: Qualcomm Office Regular 9 point

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11. 11Source: Qualcomm Office Regular 9 point

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Smartwatch Personas
Nicole
Discreet
Mike
Tech Savvy
Wendy
Connected
Richard
Swiss Army Knife
“When in meetings, I need
discreet notifications
when my kids text me”
“I need to have the
latest and greatest
technology”
“I almost always have
the watch on my wrist to
connect me to texts,
emails, social networks”
“I want to remotely
control nearby devices:
phone, TV, lights…”

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5. Email Notifications
6. Calendar Reminders
7. Chat Notifications
Control Music on Phone
Control Home
Voice Memos
Secondary
Smartwatch Use Cases
Primary
1. Incoming Text Messages
2. Time & Date
3. Social Media Notifications
4. Incoming and Missed Calls
Alarm
Picture Capture
Weather
Pedometer
Heart Rate Monitor

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Fitness Tracker Personas
Mary
Weight Loss
Stacie
Data Driven Athletic
Joe
Needs Motivation
Tom
Always Active
“I am motivated to lose
weight by the end of
the year”
“I track all my fitness
activities & have dedicated
devices for each of them”
“I want to be more active,
but I don’t really have a
fitness goal”
“I wants to monitor and
improve my fitness routine”

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1. Track Activity
2. Progress in Relation to Daily Goal
3. Distance & Duration
4. Heart Rate
Stop Watch
Haptic Alarm
Route Mapping
Fitness Tracker Use Cases
5. Time
6. Calories Burned
7. Elevation
8. Pace
Review Data History
Sleep Tracking
Synching
Food Tracking
Water Tracking
Secondary
Primary

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For more information on Qualcomm, visit us at:
www.qualcomm.com & www.qualcomm.com/blog
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© 2014 Qualcomm Connected Experiences, Inc. All rights reserved.
Qualcomm is a trademark of Qualcomm Incorporated, registered in the United States and in other countries. Toq is a
trademark of Qualcomm Incorporated. All Qualcomm Incorporated trademarks are used with permission.
Qualcomm Toq smartwatch is a product of Qualcomm Connected Experiences, Inc.
Timex Group USA, Inc.
TIMEX is a registered trademark of Timex Group USA, Inc. in the U.S. and other countries.
IRONMAN and M-DOT are registered trademarks of World Triathlon Corporation.
Featured screen images are simulated and subject to change.
Additional images supplied by Getty Images.