How to design a digital qualitative research project that gets you closer to the truth The design of a qualitative research study that caters to business research objectives determines the accuracy of the value delivered. This is true for traditional and digital research methods alike. However, the execution of a study – collection and data mining in particular – in the digital world presents some factors that have to be kept in mind when designing a research study – from ethnographies to behavioral and immersion observations. In this session, you will learn the factors that go into the design of a digital qualitative research project, from designing a discussion guide to doing without recall techniques!

1. Click here to watch the recording on demand!

2. Research Is An Art: The Only Art
Created With An Objective In Mind
How to design a digital qualitative research
project that gets you closer to the truth
Presented by Shelley Krasnick
Managing Director, Research & Strategy
Email: sales@qualvu.com
Twitter: @qualvu
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3. About Qualvu
Advanced Solution For Qualitative Research
 Proprietary platform – design. discover. decide. – greatly
streamlines process via web-based software
 Video-based self-driven ethnographies (attitudinal & behavioral)
 Goal: better data, process, analysis, and decisions
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4. Questions As We Go?
 Use the Q&A box to the right side
of your screen
 email us to sales@qualvu.com
 Twitter @Qualvu or #IQualvu
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5. Today You’ll Learn How To…
 Design a digital qualitative research study
 Elicit insights without probing
 Leverage the moment to gain richer data
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6. Design
Assessing Stakeholders’ Project Planning and
Needs and Problems Execution
Use your traditional
Use our tips
skills and training
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7. The Methodology
Asynchronous. Video.
Based on Four Pillars
Privacy. Setting. In the moment. Convenience.
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8. How The Methodology Works
Asynchronous
 Moderator questions are recorded in advance
 Participants respond in their own time,
within a set period
Online or Mobile
 Consumers access assignments and submit responses
on the web or via mobile devices
Video
 Consumers respond to assignments through video –
narrating activities and expressing feelings on camera
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9. Three Areas That Are Unique
 Respondent Experience
 Discussion Guide
 Collected Data
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10. Let’s Go Over Some Do’s And Don’ts
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11. Respondent Experience
Do’s Don'ts
 Go from broad to specific  Don’t make any assumptions
 Read the discussion guide  Don’t burn participants out
from a participant perspective
 Don’t drag the project on
forever
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12. Discussion Guide
Do’s Don'ts
 Space assignments out to  Don’t insult their intelligence
follow the natural flow of
activities  Don’t ask the same question
7 different ways
 Provide appropriate guidance
 Ask for what you are looking
for without creating a self-
fulfilled prophecy
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13. Ethnographic: Best Practices
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14. Exploratory: Best Practices
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15. So, Keep In Mind
 Respect the respondents’ time and effort – they are
working for you so work with them!
 Plan ahead so you ask the right questions and get
the most relevant information the first time around
 Know that it’s possible to follow up and probe but
not necessary!
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16. Thank You!
Questions?
 Use the Q&A box to the right side
of your screen
 Email us to sales@qualvu.com
 Twitter @Qualvu or #IQualvu
Click here to watch the recording on demand!

17. Click here to watch the recording on demand!