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The Marketing  On-Demand Story Martin J. Rueter President Weichert Real Estate Affiliates, Inc. Morris Plains, NJ
The biggest company you never heard of… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
"We live in a moment of history where change is so speeded up that we begin to see the present only when it is already disappearing."   R.D. Laing The Politics of Experience
“ I like it the way it’s always been...”
The definition of Marketing has broadened.   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The right mix… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The perfect “mix”   Consistent look and message!
The perfect “mix” must also include  ACTIVE marketing. ,[object Object]
 
 
The perfect “mix” must also include  ACTIVE marketing. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The LeadLink Program A New Marketing Service from Weichert & Quantum I-Mail
The LeadLink Program – How It Works ,[object Object],[object Object],[object Object]
Just Listed Card is Created Associate Receives E-Mail to Approve the Card
Associate Receives Confirmation  That Card Order Has Been Placed
Just Listed Card is Mailed Recipients are directed to a website
Card Recipients Visit Website Property code is entered at the website
Website provides property information and prompts recipient to fill out a contact form
Sales Associate Receives Leads
Free is preferred!
Ongoing public relations ,[object Object],[object Object],[object Object]
Local Events
 
Charity Events
Car Signs
And Car Wraps
 
 
Consumer Seminars
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],74% of Open House attendees bought a house within 6 months of attending our Open House. Open House Religion
Need for Speed!
79 million new consumers!
www.genykert.com
That social networking thing…
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Internet Marketing
What we’ve learned… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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