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Dr. Rafiq Zakaria Campus

                 Millennium Institute of
                Management, Aurangabad.
 Presentation on


        Presented By:
                                   Guide By:
         Syed Arif
                                 Shaikh Faisal
 MBA Ist Year      Roll No. 41
Intro. About Company

    Maruti Suzuki India Limited (MSIL) is primarily in the
    business of manufacture, purchase and sale of motor
    vehicles and spare parts (automobiles).
    The Company      is   a   subsidiary   of   Suzuki   Motor
    Corporation
    Suzuki Motor Corporation is a pioneer and market leader
    in small car manufacturing segment in Japan.
    Further, Suzuki Motor Corporation is also a market heavy
    weight in motorcycle manufacturing sector.
About Industry

In 1953, the government of India and the Indian private
sector initiated manufacturing processes to help develop
the automobile industry.

Driving the most luxurious car has been made possible
by the stiff competition in the automobile industry in India.

Every other day, we have been hearing about some new
launches, some low cost cars - all customized in a
manner such that the common man is not left behind.
Segmentation of Market




              PassengerVehicle   15.96%
             CommercialVehicle   3.95%
               Threewheelers:    3.60%
                Twowheelers:     76.49%
History

  In February 1981 Maruti Udyog Limited (MUL) was
  incorporated under the provision of the Indian Companies Act
  1956

  A license and Joint Venture Agreement was signed between
  Government of India and Suzuki Motor Company (now Suzuki
  Motor Corporation of Japan) in October 1982.

  The manufacturing Unit of is located at Palam Gurgaon
  Road, Gurgaon, Haryana.
Achievemenet

   Maruti Suzuki India Limited (MSIL) today rolled out its 10
   millionth car from its facility in Gurgaon to becomethe first
   Indian automobile man-ufacturer to attain the milestone.

   Maruti Suzuki produces 1.2 million cars annually from its two
   plants at Gurgaon and Manesar.


   Maruti Suzuki India Ltd. had picked up momentum in the
   recent times and manufactured around five million units in the
   last six years.
Financial Highlights

   particulars        2010-11     2009-10     2008-09


   Cost of Sales      33,218.30   25,579.80   18,825.70
   (crore)
   Operating Profit   3,343.20    3,737.90    1,903.70
   (crore)

   Net Profit         2,288.60    2,497.60    1,218.70
   (crore)

   Equity Dividend    216.70      173.30      101.10
About Products
                 Maruti Suzuki Kizashi



On Road Price:
   10 Lakh
  to 12 Lakh
About Products
                 Maruti Suzuki Ertiga



                        On Road Price:
                          6.25 Lakh
                         to 7.40 Lakh
About Products
                  Maruti Suzuki Swift




 On Road Price:
   4.22 Lakh
  to 5.30 Lakh
Product Life Cycle
Exports

Maruti Exports Limited is the subsidiary of Maruti Suzuki with
its major focus on exports and it does not operate in the
domestic Indian market.

The first commercial consignment of 480 cars were sent to
Hungry. By sending a consignment of 571 cars to the same
country Maruti Suzuki crossed the benchmark of 300,000 cars.

Maruti Suzuki Exporting their product to Angola, Benin, Djibouti,
Ethiopia, Europe, Kenya, Morocco, Nepal, Sri Lanka, Uganda,
Chile.
Organizational Structure


Mr. R. C. Bhargava   Mr. Shinzo Nakanishi   Mr. Manvinder   Mr. Amal Ganguli




    Chairman          Managing Director       Director          Director
                         and CEO
SWOT Analysis

                             Strength
   Japanese Management practices (that had captured Japan
   over USA to the status of top Auto manufacturing country in
   the world)Early mover advantages.

   Recruitment is done in very tedious man reinsuring talent
   and best professionals,
SWOT Analysis

                               Weakness
   Maruti Suzuki India Ltd. Is Still depends upon SUZUKI
   COPORATION

   Lack of experience with foreign market


   Heavy import tariffs on fully built imported models.
SWOT Analysis

                         Opportunities
   Maruti Suzuki is the first company to roll out suitably
   designed cars as per Govt.’s

   Other automobile companies lacks economy of scale, so
   market is still open.

   with increase in Income scale of individual, Demand for
   cars are rising.
SWOT Analysis

                           Threats
   Numbers of new Technology         driven players   and
   manufactures are in market.

   Govt .reducing support and cutting down the Gas supply
   quota.

   Competition from second hand cars & TATA Nano
Conclusion

 Maruti Udyog limited had a prime objective to meet the
 growing demand of a personal mode of transport


 Things are now changing with LPG polices and disinvestment;
 the real competitions has already began.


 The smarter will certainly will be next leader, but till
 then...Maruti Suzuki will going to the brand .
Suggestion

 Maruti should improve it’s after sale service because its hits
 badly car market share.

 Show room demonstration should be given at frequent time
 interval and feed back should be considered positively.

 The marketing managers should make better relations with
 dealers and reputation of the company.

 Customer considers quality as their first preference, so the
 company should give more stress on this.
Bibliography


  www.marutisuzuki.com

  www.google.com


  www.msn.com
Maruti suzuki

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Maruti suzuki

  • 1. Dr. Rafiq Zakaria Campus Millennium Institute of Management, Aurangabad. Presentation on Presented By: Guide By: Syed Arif Shaikh Faisal MBA Ist Year Roll No. 41
  • 2. Intro. About Company Maruti Suzuki India Limited (MSIL) is primarily in the business of manufacture, purchase and sale of motor vehicles and spare parts (automobiles). The Company is a subsidiary of Suzuki Motor Corporation Suzuki Motor Corporation is a pioneer and market leader in small car manufacturing segment in Japan. Further, Suzuki Motor Corporation is also a market heavy weight in motorcycle manufacturing sector.
  • 3. About Industry In 1953, the government of India and the Indian private sector initiated manufacturing processes to help develop the automobile industry. Driving the most luxurious car has been made possible by the stiff competition in the automobile industry in India. Every other day, we have been hearing about some new launches, some low cost cars - all customized in a manner such that the common man is not left behind.
  • 4. Segmentation of Market PassengerVehicle 15.96% CommercialVehicle 3.95% Threewheelers: 3.60% Twowheelers: 76.49%
  • 5. History In February 1981 Maruti Udyog Limited (MUL) was incorporated under the provision of the Indian Companies Act 1956 A license and Joint Venture Agreement was signed between Government of India and Suzuki Motor Company (now Suzuki Motor Corporation of Japan) in October 1982. The manufacturing Unit of is located at Palam Gurgaon Road, Gurgaon, Haryana.
  • 6. Achievemenet Maruti Suzuki India Limited (MSIL) today rolled out its 10 millionth car from its facility in Gurgaon to becomethe first Indian automobile man-ufacturer to attain the milestone. Maruti Suzuki produces 1.2 million cars annually from its two plants at Gurgaon and Manesar. Maruti Suzuki India Ltd. had picked up momentum in the recent times and manufactured around five million units in the last six years.
  • 7. Financial Highlights particulars 2010-11 2009-10 2008-09 Cost of Sales 33,218.30 25,579.80 18,825.70 (crore) Operating Profit 3,343.20 3,737.90 1,903.70 (crore) Net Profit 2,288.60 2,497.60 1,218.70 (crore) Equity Dividend 216.70 173.30 101.10
  • 8. About Products Maruti Suzuki Kizashi On Road Price: 10 Lakh to 12 Lakh
  • 9. About Products Maruti Suzuki Ertiga On Road Price: 6.25 Lakh to 7.40 Lakh
  • 10. About Products Maruti Suzuki Swift On Road Price: 4.22 Lakh to 5.30 Lakh
  • 12. Exports Maruti Exports Limited is the subsidiary of Maruti Suzuki with its major focus on exports and it does not operate in the domestic Indian market. The first commercial consignment of 480 cars were sent to Hungry. By sending a consignment of 571 cars to the same country Maruti Suzuki crossed the benchmark of 300,000 cars. Maruti Suzuki Exporting their product to Angola, Benin, Djibouti, Ethiopia, Europe, Kenya, Morocco, Nepal, Sri Lanka, Uganda, Chile.
  • 13. Organizational Structure Mr. R. C. Bhargava Mr. Shinzo Nakanishi Mr. Manvinder Mr. Amal Ganguli Chairman Managing Director Director Director and CEO
  • 14. SWOT Analysis Strength Japanese Management practices (that had captured Japan over USA to the status of top Auto manufacturing country in the world)Early mover advantages. Recruitment is done in very tedious man reinsuring talent and best professionals,
  • 15. SWOT Analysis Weakness Maruti Suzuki India Ltd. Is Still depends upon SUZUKI COPORATION Lack of experience with foreign market Heavy import tariffs on fully built imported models.
  • 16. SWOT Analysis Opportunities Maruti Suzuki is the first company to roll out suitably designed cars as per Govt.’s Other automobile companies lacks economy of scale, so market is still open. with increase in Income scale of individual, Demand for cars are rising.
  • 17. SWOT Analysis Threats Numbers of new Technology driven players and manufactures are in market. Govt .reducing support and cutting down the Gas supply quota. Competition from second hand cars & TATA Nano
  • 18. Conclusion Maruti Udyog limited had a prime objective to meet the growing demand of a personal mode of transport Things are now changing with LPG polices and disinvestment; the real competitions has already began. The smarter will certainly will be next leader, but till then...Maruti Suzuki will going to the brand .
  • 19. Suggestion Maruti should improve it’s after sale service because its hits badly car market share. Show room demonstration should be given at frequent time interval and feed back should be considered positively. The marketing managers should make better relations with dealers and reputation of the company. Customer considers quality as their first preference, so the company should give more stress on this.
  • 20. Bibliography www.marutisuzuki.com www.google.com www.msn.com