3. Life before Q i k
Lif b f Quirk...
Freelance SEO copywriter, Tutor (UCT), Masters
Student.
Meet Lyndi Lawson Life@Quirk
Head of Education
Quirk
My team, the money, new business, lecturing,
workshops, learning about learning, project
management.
Achievements
GAIQ qualification
Started Quirk Education
Co edited and published the Quirk eMarketing
textbook (2009,2010, 2011)
17. In 2011
• 2 1 billion internet
2.1 users
• 555 million websites
• 294 billion emails sent every day
• 5.9 billion mobile subscriptions
• 2.4 billion social
i l networking accounts
t ki
26. Today s
Today’s workshop is on
Social Media and its application to Personal
li ti
Branding
• A i t d ti to personal branding
An introduction t lb di
• An introduction to social media
• Confronting the challenges of using social media
Break
• Using social media to become a thought leader
• Creating your personal brand
41. Employee engagement and personal contributions
p y g g p
strengthen the brand profile.
• Create first impressions
• Influence perception
• Relationship building
• Critical for business success
• Improve corporate culture
46. • Up to 81% of employers use Google to vet
candidates
• 70% of employers have rejected candidates based
on what th fi d on social media
h t they find i l di
• Some even ask for Facebook passwords!
p
68. Social Media is….
is
• Networking
• Publishing
• Sharing
But not all channels and platforms were
created equal…
69. “You wouldn’t run around a house with a screwdriver
and say what can I fix with this ”
this.
- Nora Garmin Barnes, Researcher
71. Social Media Benefits
L
•Low-cost
•Viral possibility
p y
•Creation of brand ambassadors
•Direct feedback and insight
Di f db k d i i h
•Tools are free
oo s a e ee
•It’s easy to use
•It’s accessible
•The audience is already there
The
79. Facebook
• World's biggest network
• 850 million users (4.8 million in SA)
Excellent for:
• Personal content
• Social interactions
• Media linking and sharing
80. Twitter
• Microblogging platform
• 225 million users (1 1 million i SA)
illi (1.1 illi in
• Can create a branded business accounts — Eg:
@PragmaSteve
@P S
Excellent for:
• Finding news
d g e s
• Positioning yourself
• Connecting with people you don t know
don’t
81. LinkedIn
• Business-centric social network
• 147 million users (1 6 million i SA)
illi (1.6 illi in
• 11th most popular website in SA
Excellent for:
• Hosting your online CV
• Business networking
• Contacting people for work-related purposes
• CConnecting with professional groups
ti ith f i l
84. C i
Community
management
Support and
Sales and lead
Sales and lead customer
t
generation service
Strategic
use of
use of Reputation
R t ti
Insights and
research social management
media
Advertising
Advertising SEO
and
awareness
Communication
and outreach
100. Demonstrate content and ideas that are:
• Consistently fresh
• Unique
• Relevant
1.
1 Create value for the community
2. Attract a following that respects and trusts your
opinion
3. Consider how you brand yourself
113. 5 Preliminary Questions
1. Do I need a personal brand?
2. What resources (time, money, attention) do I have
available to devote to it?
3. What do I want to achieve?
4. What are my specific goals?
5.
5 What is my online ‘home base ?
home base’?
118. Your brand is much more than just
your job title–it should evoke your
purpose in life, what you want to
accomplish, and the iimpact you
t
want to have on others.
126. Position yourself with reference to:
• The industry
• Your role in the business
• Your experience
• Your competitors
127. How do I fit in to the Pragma business and brand
image?
128. Create a value proposition
• Why are you relevant to your audience?
• What value are you creating?
129. Situational analysis — where you are in your career
• Your values
• Your attributes
• Your passions
130. Audience analysis — who should be engaging with you
• Target audience demographics
• Primary and secondary research
• SWOT analysis
132. Competitor analysis — who else is doing something
similar in your field?
• Does anyone provide an identical service?
• Wh makes you stand out f
What k d from them?
h ?
• What are their successes and failures?
135. 1. Using the pad in front of you, brainstorm and in
five i
fi minutes, list every personal attribute, value
li l ib l
and/or passion that comes to mind
2.
2 Sort through your values, attributes and passions
values
and narrow the list to the 12 characteristics
3.
3 Narrow the 12 concepts to five
4. Narrow your list to the top three
181. External partnerships — find people and brands that
provide value and support, not competition
But
Build something valuable before approaching a
partner — what do you offer to the relationship?
184. 1. What do I do better than anyone else?
2.
2 What do I know that no one else does?
3. What gives me the edge to create insights?
185. We have covered
Social Media and its application to Personal
li ti
Branding
• An introduction t
A i t d ti to personal branding
lb di
• An introduction to social media
• Confronting the challenges of using social media
• Using social media to become a thought leader
g g
• Creating your personal brand
187. Life before Q i k
Lif b f Quirk...
Freelance SEO copywriter, Tutor (UCT), Masters
Student.
Meet Lyndi Lawson Life@Quirk
Head of Education
Quirk
My team, the money, new business, lecturing,
workshops, learning about learning, project
management.
Achievements
GAIQ qualification
Started Quirk Education
Co edited and published the Quirk eMarketing
textbook (2009,2010, 2011)