The Internet has completely changed the way companies market to you. Now corporations can use a seemingly infinitesimal number of websites to encourage you to buy their product or service. As a result, your online life is virtually dominated by digital marketing. SOS!
In this fun, interactive session, Leigh George, PhD, senior digital marketing strategist at R2integrated, will explore the impact of online marketing and how new technology allows corporations to target their messages to you like never before. She will give you a tour of digital marketing tactics in real-time, including Facebook ads, Facebook sponsored stories, ad retargeting, among others. Finally, you’ll get a chance to show off your digital marketing savvy by putting together an online marketing plan for the Girl Scouts!
Limits of banner adsAdvertisers want to reach specific people
Only by zipcode, age gender, other factors
LocationDemographics, interests, education, workplacePBS example
There are a few different types of Sponsored Stories that are available. Here is a list of the types of stories you can promote, how they are generated and who is eligible to see them:Page like story When people like your Page, their friends see a story about itPage post story When you post an update to your Page, your fans see a story about itPage post like story When people like your Page post, their friends see a story about itCheck-in story When people check-in to your business using Facebook Places, their friends see a story about itApp used & game played story When people have recently used your App or played your game, their friends see a story about itApp share story When people share from your App, their friends see a story about itDomain story When people like or share information about your Domain, their friends see a story about itPage like – as simple as it sounds – this Sponsored Story is triggered when a Facebook user likes your pagePage Post – this is where you pay to push a post to all your page fansPage post like – one of the fans of your Fan Page has “liked” one of your page postsApp used / Game Played – just like it says except that the user needs to play the game at least twice for at least 10 minutes in the last monthApp Shared – someone shares some content from your appCheck-in – this is triggered when someone checks-in to your business or claims an offer/dealDomain – if you have Facebook “like” and “share” buttons on your website or blog then someone who uses these buttons can trigger a story you could sponsor. If someone simply copies and pastes a URL from your website into a status update you can sponsor that action too.
Cookies are messages that web servers pass to your web browser when you visit Internet sites. Your browser stores each message in a small file, called cookie.txt. When you request another page from the server, your browser sends the cookie back to the server. These files typically contain information about your visit to the web page, as well as any information you've volunteered, such as your name and interests.
PBS example of getting a job
Maybe you went to a site you don’t want anyone to know about: Justin Bieber