RADVISION Moshe Machline's presentation in Wainhouse Research "Collaboration Futures Summit" 2009

1. Breaking the Boundaries of Videoconferencing
Moshe Machline Vice President, Corporate Marketing April 2009

2. Designed primarily for conference rooms
started as an ISDN based connectivity
Very limited dialing options
In most cases – Prescheduled meetings
Very limited in scale and quality
Assumes a homogeneous environment
Video Conferencing as a siloed world

3. Barrier: Physical Location
Conferencing and Collaboration go beyond the conference rooms
The users want to connect to Desktops , Mobile Users, Cellular Phones & UMPCs
Breaking the wall: Additional infrastructure components, 3G gateways,
non standard SW clients
Expanding the reach of video communications

4. Barrier: Network QOS
Organizations often rely on public internet
Remote locations don’t often have MPLS or guaranteed lines
Breaking the wall: BW optimization (Virtual MCUs), Error Resilience
Scalable Video Coding
UEP (Unequal Error Protection)
Coping with real life network issues

5. Barrier: Inter Organization Communications
A need to communicate with customers, partners, suppliers
Real-time video communications to facilitate business processes
The transition from ISDN to IP connectivity only enhanced this barrier
A business driver for Service Providers
Breaking the wall: Firewall Traversal
Web Clients (with no pre-install)
Facilitating Business processes

6. Barrier: Connectivity to Unified Communications Platforms
Organizations are deploying collaboration solutions across all employees
Basic packages include presence, IM, voice, call control
A need for presence based call initiation
Breaking the wall: Standardized video clients integrated into UC
Gateways between UC and traditional video conferencing
MCUs integrated into Multi-point UC calls
Separation of Voice and Video
Making two worlds meet

7. Barrier: Price per Port & Scalability
HD MCU ports for room systems are highly priced
Desktop video clients will be orders of magnitude more than room systems
A need to accommodate variable pricing for different EPs / clients
Two ruling paradigms: - Single price per port
- Variable price based on service quality (SD, HD)
Price as a barrier for growth?

8. Barrier: Price per Port & Scalability
Breaking the wall: Different pricing for desktop & room systems
(correlation between EP price & port price)
BW optimization (virtual MCU)
SW/HW architecture
Price as a barrier for growth?

9. Barrier: Temporal Proximity
Meetings’ content need to be available to participants and other parties
Ability to access meetings need to be possible after meetings have occurred
Breaking the wall: Easy archiving solutions
Indexed retrieval and playback
Far is not only distance

10. Video Communications – a holistic view
Leading Telepresence
room systems
Complete connectivity to Legacy Executive & Room HW
room systems (HD & SD) systems
SCOPIA Desktop Network
endpoints with scaled
video coding
Connectivity to leading UC
vendors – for external
conferencing

11. The Technologies Involved:
Powerful Media Processing
Scalable Video Coding
SW video client embedded into UC
Virtual MCU concepts
SW / HW architecture
Meetings without walls

12. Thank You
Moshe Machline Email moshe@radvision.com
Tel. +972-3-7679321
Fax.