1. 2013 Chinese
Overseas Tourism
on the Rise

2. China’s Overseas Tourist Volume
 83 million Chinese traveled abroad in
2012, spending $102 billion USD.
 China has 1.2 times more tourists
than the US, 3.5 times more than
Japan
 Chinese Overseas Tourist spent 41%
more on foreign travel in 2012.
 China is the world's largest
international tourism source market
Chinese see opportunities in traveling to the US.

3. Chinese Overseas Tourism 2013
49% growth to 1.7 million Chinese tourists to the US
in 2013.

4. Vacation Habits
 1/2 of all Chinese Outbound Tourists
stay between 3-7 days; 1/4 for more
than 7 days
 1/3 of all Chinese tourists want to travel
to the U.S.
 Theme travel are highly popular
among Chinese
Chinese travel longer and more to the U.S..

5. Reason for traveling
 37.6% of All Chinese Netizens say
leisure is the main reason for traveling.
 Islands and Cruises are preferred
trips
 In 2012, 62 cruises came to China. By
October 2013 more than 150 cruises
will come to China.
 Chinese prefer the easy, luxurious and
convenient traveling on cruise ships
 Many Chinese travelers who have cruised
say cruises are romantic, high-end,
value vacations.

6. Purchasing Power
 5% of China’s population earn an
average of 39,500 USD per year
 Chinese High Net Worth individual will
spend 19% of their total one year
salary and spend up to three weeks
vacation
60 million Chinese earn an average of US$ 39,500..

7.  Shopping has become the biggest
driving force for Chinese tourism
 According to the World Luxury
Association, 75 % of Chinese tourist
purchase more than 3 luxury goods
during their trips
 Luxury goods are almost 60% more
expensive within China
 In 2013 China National Holiday,
Chinese tend to spend 3 times more
on luxury goods overseas
Luxury Overseas Spending
Chinese tourist love to purchase luxury goods.

8. Chinese US Travel Expenses
 Chinese Overseas Tourists
spend over $102 billion USD
overseas outbeating USA and
Germany. (Rise to US$190bn by
2015)
 Chinese spend an average of
US$7200 in travel expenses to the
United States.
 Over 1000 tourist groups went
shopping at the Macy’s in New
York
 By 2020, Chinese Overseas Tourism
will increase more than 100 million
tourists.

9. Traveling Preferences
Chinese like safe, organized and cost-conscience
travelers.
 Chinese emphasize on safety,
popularity and organized routes,
when it comes to traveling
 DIY tour statistics show that high-
end hotels (4 stars and above)
account for less than 10% of bookings
and are declining
 Mid-priced (3 stars, 2 stars) hotel
accommodations are preferred by
Chinese tourists
 Chinese love DIY traveling

10. US Eases Chinese Visa Regulations
It will be more easier to travel to the U.S. for Chinese.
 President Obama signed an executive
order on Jan. 19, 2012, aimed to
speed up the visa application
process for Chinese tourists.
 In 2012, tourist visa applications
from China increased by 39%
 US Department of State hired 250
new Agents to work in the Chinese
consulate to speed Visa applications
 Tourist companies are looking forward
to an open tourist visa for Chinese
tourists.

11. Contact Us
Please contact us for more information
Stephen Chun
Director-Sales and East China Operations
10500 NE 8th Street, Suite 1160,
Bellevue, WA 98004
Tel:+1 (425)502-9398
Mobile: +1 (425)628-9098
stephenc@adsage.com
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