Mobile customers are your customers, and mobile employees are your employees. Ensuring that 100% of your content is available for the ever-growing assortment of devices and platforms is critical. Read this paper to learn how to accomplish this efficiently and effectively.

1. RAMP: Mobile Publishing
Make 100% of your web content mobile optimized with RAMP Mobile Publishing
Mobile Web: The Big Opportunity
By all predictions, the mobile web will represent as much if not more content
consumption than the “traditional” web within just a few years. The combination of
processing power, bandwidth, and browser capabilities of today’s mobile devices
across smartphones and tablets means that more and more users are on the web
and on the go. Users are increasingly discovering content from Google, Twitter and
Facebook on their mobile devices, and that means they are viewing pages that aren’t
optimized for the mobile web. RAMP’s Mobile Publishing solves this challenge.
All of Your Content, Mobile Optimized
With RAMP’s patented MediaCloud™ technology, all formats including video, audio,
text and image content are optimized for mobile consumption. Whether users find
your content by navigating to your home page, or discover content from the search
and social web, RAMP dynamically optimizes it for mobile consumption. Articles are
properly formatted, images are resized, videos are transcoded, and site navigation is
optimized for the particular mobile device, be it smartphone or tablet.
Apps or HTML5?
Mobile publishing takes many forms, and your mobile solution should
address all of the opportunities. RAMP’s Mobile Publishing includes
industry-leading HTML5 “apps” to provide users with the benefits of
native iOS and Android apps while optimizing for content found on the
Web. Advanced user experiences leveraging mobile interfaces such as
multi-touch, tap, swipe, portrait and landscape are built into RAMP’s
HTML5 apps, to give the user maximum functionality, while ensuring
all of your content is optimized. In addition, RAMP’s Mobile Publishing
includes mobile-optimized API’s to enable publishers to include RAMP’s
award-winning search, topic, and video solutions into native iOS and
Android app environments.
Your Content, Your Branding
RAMP’s Mobile Publishing is delivered via RAMP’s software-as-a-service
white label deployment. You have complete control over branding,
style, and look and feel, and you can update any element of the user
interface whenever you choose.
Integrated Monetization and Analytics
RAMP Mobile Publishing integrates your ad tags and analytics, or you
can take advantage of RAMP’s existing mobile advertising partners. You
begin making money on the mobile web day one.

2. #MOPUB-0311-3
RAMP
27 Wormwood St. Suite 210, Boston, MA 02210
www.RAMP.com | info@RAMP.com | tel 857-202-3500
Functional capabilities
• iPhone/iPod Touch and Android detection on hosted
web landing with redirect to mobile versions
• Detection and redirection code from non-hosted pages
to hosted “preview” pages
• Dynamic resizing of thumbnail images and indexed images
• Integrated mobile video encoding and hosting workflow
• Integrated use of customer-provided mobile content
pages and video encodings
• FB and Twitter like/tweet buttons
• Overall UX adherence to apple recommended spacing,
colors and target element size
• Overall SEO updates: Proper cross-referenced meta
tagging for canonical web and alternate mobile versions
Branding/Integration capabilities
• Support for header image and link
• Support for footer HTML
• Support for mobile display ads
• Support for 3rd party analytics and click tracking
Overall UI features
• HTML5 Apps
• Dynamic search box show/hide in header, with
auto-complete
• Tabbed interface
Mobile Site Search features
• Content-type filtering
• Dynamic pagination via scrolling gesture
• Search box auto-complete
• List view tab (portrait)
• Preview-view tab (landscape)
Topic landing page features
• Standard vertical scrolling interface
• Tap pagination
• List view tab (portrait)
• Preview-view tab (landscape)
Podcast/Audio landing pages
• Display of audio item thumbnail as link to media file
Video landing pages
• Display of video item thumbnail as link to media file
• Device detection to return the proper video encoding
Image landing pages
• Display of individual indexed image
• Dynamic resizing of image
Text landing pages
• Display of title, description and first paragraph of index
text item
• Link to view full item on customer provided content-url
Web Services
• Mobile Search, Related and Metadata interfaces
About RAMP
RAMP is an advanced Content Optimization SaaS platform providing publishers workflow, discovery and engagement solutions to
maximize the value of their online content. RAMP offers publishers an open, flexible and modular capability to optimize large amounts
of content, including text, audio, video and images, within dynamic publishing environments. Leading publishers using RAMP include –
Thomson Reuters, FOXNews, NBC, Dow Jones, Meredith, and others.