Most companies fail at content marketing - here are my 14 reasons why, and solutions to overcome them.

1. 14 Reasons You Have Failed At Content
Marketing
Jeffrey Cammack – Head of SEO Delivery
Jeffrey.cammack@webguidepartner.com
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2. A Major Diffence:
Content Production vs. Content Marketing
• Create
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•
•
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Create
Inspire
Share
Engage
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3. Be Sucessful in Social
To do this we need to get involved in the commuities that surround
our product and meet the influencers.
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4. Don’t Mimick
When we are busy it is
very easy to down
priorize creativity.
Fun content is unique
and contributes
something new and
challenges the reader.
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5. Know Your Product
As marketers we need
to know the product so
well that our opinions
on it can influence
people and be
respected by those
who work in the field
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6. Set a Goal
You need to know
what sucess is.
Sample Goal:
To build trust and
rapport with your
audience
Or
To attract
strategic partners
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7. Track Progress
We do this using
measurements directly
connected to business goals.
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8. Know your audience
vs.
Most writers don’t write
for their audience.
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9. Involve Others In Your Plan
You probably don’t
know the best
information to
share.
You don’t know the
product as well as
others.
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10. Educate
Educate
Entertain
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Inspire
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11. Be a though leader
Trust is hard to get, and instant trust
does not exist on the Internet.
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12. Be committed
Content Marketing is a
process that is justified
when you have a
sucessful outcome.
It is takes dedication
and committement.
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13. Storytelling
The best pieces of
content tell us a story.
And to get the best
stories you need to have
some great writers.
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14. Have A Mission Statement
The core audience target
What will be delivered to the audience
The outcome for the audience
Sample Visions:
IKEA Vision: To create a better everyday life for many people.
Babyland: Babyland står för kvalitet och omtanke.
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15. You are what you publish
What you choose to
publish is going to have
a long term impact on
your brand.
Everything needs to be
good and on topic.
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16. Don’t Be Anonymous
In all other forms of
writing an author of
a piece is publily
available.
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17. 14 Reasons we Fail At Content Marketing
Important
There is a difference between content production and content marketing
1. Be Sucessful in Social
2. Don’t mimic
9. Be a thought leader
3. Know your product
10. Be committed
4. Set a goal
11. Tell stories
5. Track Progress
12. Have a mission statement
6. Know your Audience
13. You are what you publish
7. Involve Other Departments
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8. Educate
14. Don’t be anonymous
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