Presentation from the Illawarra Digital Enterprise Program - Creating and uploading videos for YouTube on the 18th March 2014

1. Creating & Uploading Videos
for YouTube
Illawarra

2. Overview
• YouTube
• YouTube vs. Vimeo
• Creating a YouTube account
• Acceptable file formats for uploading & conversion
• YouTube & How to use in Business
Tea Break
• Uploading from a PC
• Uploading from a mobile device/tablet
• Tips/Warnings/Considerations

3. YouTube
• Video sharing website based in California US, created in 2005.
• Purchased by Google in 2006 for $1.65billion
• 2007: launched the ‘Partner Program’
• 45% generated revenue goes to YouTube
• 55% remaining goes to video uploader
• Eg: Pre-roll ads cost the advertiser approx. $7.60 per 1000 views
• Assuming 50% of eligible videos contain pre-roll ads
• 0.5 x $7.60 x 55% = $2.09 per 1000 views (2013)
• Stats:
• May 2011: receiving more than 3 billions views per day
• Jan 2012: receiving more than 4 billions views per day

4. Why use YouTube?
• Powerful branding tool
• Potential to reach wide audience
• Video content is easy and inexpensive to produce
• Create videos:
• Brand awareness
• Advertising products
• Retail promotion (promoting store)
• Sales
• Product / Customer Support

5. YouTube vs. Vimeo
• The difference?: fundamentally the same (video sharing websites)
• YouTube is arguably the more popular and well known option
• Vimeo considered to be a more ‘professional’ platform
• Pros of Vimeo:
• Community of Professionals
• Less fluff
• Cleaner Layout
• No Advertisements*
• Password Protection
• Cons:
• Cost money to join for membership beyond BASIC level:
• Vimeo Plus: $9.95 per month
• Vimeo Pro: $199 per year
• Differences vary on storage quantity, conversion speeds, HD upload limits, support and sharing statistics and settings
http://mashable.com/2013/05/30/vimeo-over-youtube/

6. Video: CONS - YouTube vs Vimeo
YouTube
CONS:
• Competition – videos may
be lost… large volume
• Flagging
• Comments
Vimeo
CONS:
• Less traffic
• VimeoPRO’s features are
outstanding however
requires $$ to upgrade
m’ship
• Upload max 50G per year
• Each video limited 5G per
video

7. Creating a YouTube account
http://www.youtube.com/watch?v=zW2zr4N4YNo

8. File Formats
• Acceptable File Formats:
• .AVI (Audio Video Interleaved)
• .3GPP (3rd Generation Partnership Project)
• .MOV (QuickTime Movie)
• .MP4 (Motion Picture Experts Group Part 14)
• .MPEG or .MPG (Motion Picture Experts Group)
• .FLV (Adobe Flash)
• .M4V (h.264)
• .WMV (Windows Media Video)
• .WEBM (HTML5)
http://www.fileinfo.com/filetypes/video

9. Converting File Formats
• Free programs are available, however be mindful of:
• Ads
• Spyware
• Trojans/Viruses/Malware etc.

10. Converting File Formats
• DVDFreeStudio:
• HandBrake:

11. Using Videos to Improve Business
1. Create a branded YouTube channel (customization)
2. Make sure your content fills a relevant need
3. Develop videos that a quick, simple, engaging and professional
4. Optimize your video (title, description, tags)
5. Participate with others on YouTube (YouTube = Social Network Marketing)
6. Share your videos in other places (FaceBook/Twitter etc)
7. Call to action (Always include your business website & logo etc)
8. Measure (Make use of data analytics!!!)
http://socialmediatoday.com/sendible/1044831/8-effective-ways-use-youtube-business

12. Tea Break
15 min

13. Uploading a Video
• Uploading from a PC
• Uploading from a mobile device/tablet
• NB: There are many programs will incorporate automatic uploading to YouTube such as Apple’s iMovie
application. Integration amongst Social Media apps is becoming very popular!
Essentially, a video can be uploaded in 4 steps:
• STEP 1: Create an Account
• STEP 2: Click UPLOAD
• STEP 3: Select file for upload
• STEP 4: Fill in data fields (name, description & tags)

14. Uploading from a PC
1. Log into your YouTube account
2. Click the UPLOAD button
a. Choose video file
b. Click OPEN
3. Once opened, the video will being uploading automatically…
4. Enter the video details: name, description and tag.
5. Choose privacy settings
6. Optional:
a. Share with other social media networks
b. Choose to monetize your video
c. Advanced settings
7. Hit SAVE

15. Uploading from a Device
• Essentially same process as uploading from a PC, however:
• File must be located on your mobile/device
• Upload directly after recording
• Either platform will probably utilize a ‘SHARE’ button

16. Uploading from a Device
• Log into YouTube account
• Fill in video details – same process as PC
• Click PUBLISH

17. Tips
• Read YouTube's Terms and Conditions on what and what not to post if you're
unsure about whether your content is acceptable.
• Look at the most viewed videos for hints on the title, tags, and other things.
• Make sure you don't post offensive things or you'll get dislikes and get reported.
• Make sure you add captions so people will subscribe!
• Try to give your video a description that doesn't just repeat the title.
• If you are going to upload a video from Windows Movie Maker, make sure you've
saved it as a movie file. Only then will it be available to upload on YouTube.
• If you want a lot of views, make the title simple, and keep your tags multiple but to
the point. You can include your username as a tag.
• Put common words in your tags if your title is a little long.

18. Warnings
• YouTube only allows a maximum of 15 minutes per video. If you continue uploading
videos that do not get turned down then you have the privilege to upload videos
longer than 15 minutes.
• Don't post nudity in your video - your account will be deleted.
• Do not upload copyrighted material onto YouTube. It's against YouTube's user
agreement, and the video with copyrighted material will get deleted as a warning.
If you continue uploading copyrighted content onto YouTube, your account will be
suspended.

19. Factors when Uploading
• Internet speed / connection
• File type
• Hardware limitations
• File size

20. References
Information / Reading Material:
• http://en.wikipedia.org/wiki/YouTube
• http://mashable.com/2013/05/30/vimeo-over-youtube/
• http://vimeo.com/upgrade1v2
• http://www.youtube.com/watch?v=Ha7B6NK_bn0
• http://www.youtube.com/watch?v=zW2zr4N4YNo
• https://library.rice.edu/services/dmc/guides/video/VideoFormatsGuide.pdf
• http://www.fileinfo.com/extension/mov
• https://www.drivingbusinessonline.com.au/articles/5-reasons-to-use-youtube-for-business/
• http://gigaom.com/2009/07/28/34-ways-to-use-youtube-for-business/
• http://socialmediatoday.com/shankarsoma/1613026/using-youtube-your-business
• http://socialmediatoday.com/sendible/1044831/8-effective-ways-use-youtube-business
• http://www.youtube.com/watch?v=2csupFzN_qA
• http://www.youtube.com/watch?annotation_id=channel%3A523962ea-0-2299-8b0d-
1a11c21216&feature=iv&src_vid=uGnD8ANb8S4&v=04YacGwJFEs

21. References
Downloads / Programs:
• http://www.dvdvideosoft.com/free-dvd-video-software.htm#.UyZ5_fmSySo
• http://handbrake.fr/
Official GOOGLE Instructions:
• https://support.google.com/youtube/topic/2888648?hl=en&ref_topic=16547

22. Reference Links
• Twitter: #digibiz
• DigitalBusiness.gov.au
• Illawarradigital.com.au