This document discusses Google's experience working with Regus to establish an office in Bogota, Colombia. It describes how Google wanted to retain its informal work culture of colorful decor and recreation areas, but needed to find a space that also met its professional requirements. Regus was able to provide a suitable office location and allow Google to customize it to its unique style. The partnership has enabled Google to grow its team in Colombia from one employee to seventeen as the country's economy and internet access has expanded.

1. For more information visit regus.com/corporate or call 855-REGUS-54
Client
Entering a word or phrase can create
thousands of results on the internet,
which is incredible on its own, but
technology company Google doesn’t
stop there.
Applications such as email, maps,
translation, media players and even
social networking are part of Google’s
portfolio of integrated products,
almost always free to users.
Google adds millions of internet links
to its databases every minute,
giving everyone instant access to
information. It is one of the 10 highest
valued companies in the world and
one of the top employers.
Challenge
Google has more than 60 branch
offices worldwide. In Latin American
countries such as Brazil, Argentina
and Mexico its offices have all
grown significantly along with the
local markets. The search engine
giant could see the same scenario
happening in Colombia, as well as
Chile and Peru.
But for Google, its centers and new
areas of work must share more than
targets and responsibilities. Google
environments are informal. They
include colorful décor, innovatively
designed spaces, meeting rooms,
games area with televisions, pool
tables and video game consoles, and
even dining rooms. This atmosphere
reflects the company’s unique time
management philosophy: 80% of
employees’ working hours are spent
on tasks defined by the employer
and 20% on encouraging creativity to
inspire new projects for the engineers.
The challenge for Google in Colombia
was to retain this philosophy while
fulfilling its professional requirements.
Solution
Google chose Regus offices and
solutions. It offered Google specific
service plans and a desirable
business center location at Regus
Avenida Chile in Bogotá, as well as
an efficient, well-organized team who
can resolve any problem, any time.
“Despite us having a rented office in
Bogotá, we were able to use special
furniture and decorate everything in
the Google style. Regus was more
than happy for us to adapt the office,”
said Susana Pabón, communications
manager for Google in Colombia,
Central America and the Caribbean.
Google has had a presence in
Colombia for four years, with just
a single member of staff. But the
country’s economic growth, social
stability and high internet penetration
and access led to a group of 17
professionals permanently stationed
in the country working on business
areas and applications offered by the
company.
Regus allowed Google to retain
and incorporate its style, philosophy
and values into the workspace. It
was able to combine innovation with
the comfort and creative solutions
companies require of workplaces and
meeting rooms.
Google
case study
“Despite us having a rented
office in Bogotá, we were
able to use special furniture
and decorate everything
in the Google style. Regus
was more than happy for
us to adapt the office.”
Susana Pabón
Communications Manager
Google Colombia,
Central America and
the Caribbean

2. For more information visit regus.com/corporate or call 855-REGUS-54
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