Misha Leybovich
CEO, Meograph; 2013-2014 Reynolds Fellow, Reynolds Journalism Institute
Misha Leybovich is the CEO of Meograph, which helps brands engage their customers in creating multimedia stories and mashups. Previously, he consulted with McKinsey & Company in Atlanta and Shanghai.
While at MIT, he earned master's degrees in both aerospace engineering and technology and policy. He also did research at the Judge Business School at Cambridge University. At University of California, Berkeley, he earned his bachelor's degree in engineering physics and served as the president of the student body. Leybovich has prolific international experience, having visited 70 countries and lived/worked on four continents.
My name is Misha Leybovich, and I am the CEO of Meograph
We power consumer brands in engaging their customers in creating multimedia stories.
We embed on the brand's own property, under their control, and monetize like video for a fraction of the production cost.
Consumer brands are desperate to a) engage their customers better, and b) generate authentic content. Both of these break through the noise in a way that traditional marketing can’t.
So brandsrun UGC campaigns. But right now, they are either very simple (upload a photo: easy to do, not interesting to watch) or very complicated (make a video: fun to watch, too hard to do)
Consumers also want to express themselves richly, about people, places, things, … and brands they love.
But rich content is still too hard to make, robbing brands of these authentic testimonials from genuine brand ambassadors. Right now 10% of fans want to create brand content, but only 1% have the skills and tools.
Meograph helpsbrandsget the rest. Every brand wants more video and engagement … we can radically open the floodgates to quality multimedia UGC, changing their entire content model.
We sell to brands and their agencies. Here are some of the brands we are talking with, have deeper proposals with, and are already partnering with. We are very good at getting into just about any consumer-facing brand we want .
We know the challenges to creation participation, and are breaking them down.The brand provides an call to action, easy-to-complete templates, and media assets … which is good for the brand (get the content they want) as well as consumer (way easier to do).
Trio is a mobile app for consumers to make short, fun videos out of tweets, video, images, voice, music, and textfrom social media sources and brand assets.Trios are made of 3 moments, so they’re about 30 sec to consume and less than 5 minutes to produce
Trio is a mobile app for consumers to make short, fun videos out of tweets, video, images, voice, music, and textfrom social media sources and brand assets.Trios are made of 3 moments, so they’re about 30 sec to consume and less than 5 minutes to produce
Trio is a mobile app for consumers to make short, fun videos out of tweets, video, images, voice, music, and textfrom social media sources and brand assets.Trios are made of 3 moments, so they’re about 30 sec to consume and less than 5 minutes to produce
Trio is a mobile app for consumers to make short, fun videos out of tweets, video, images, voice, music, and textfrom social media sources and brand assets.Trios are made of 3 moments, so they’re about 30 sec to consume and less than 5 minutes to produce
Trio is a mobile app for consumers to make short, fun videos out of tweets, video, images, voice, music, and textfrom social media sources and brand assets.Trios are made of 3 moments, so they’re about 30 sec to consume and less than 5 minutes to produce
We get our part of that through a SaaS model ranging from $5 to $30K/month, tiered by volume of content created.