Growth hacking is a non-traditional approach to marketing. One that puts growth, fast growth, above all else.

1. Please take your seats and silence your cell phones!
The show will begin shortly…

2. What You’ll Learn
• An intro to growth hacking and why it’s such a hot topic
• Growth hacks being used by ecommerce companies, and
how you can implement them
• Tips on thinking like a growth hacker
…and much more!
#HackingEcomm@RobertJMoore

3. What is Growth
Hacking?
@RobertJMoore

4. Growth hacking is…
Continuous improvement of all the
growth levers at your disposal using
experimentation and data.
#HackingEcomm
#HackingEcomm @SeanEllis

5. Growth hacking is…
“It's the idea that an entrepreneur can take a clever or non-
traditional approach to increasing the growth rate/adoption
of his or her product by "hacking" something together
specifically for growth purposes.”
#HackingEcomm
— Andy Johns, Wealthfront
@SeanEllis

6. Differences between traditional marketing
Uses all levers to drive growth
Focused solely on growth
#HackingEcomm @SeanEllis
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7. Growth Hacking
in Ecommerce
@RobertJMoore

8. Growth Hacking in Ecommerce
ü Super-competitive
ü Highly commoditized
ü Big opportunity for differentiation
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9. Growth Hacking Ecommerce Companies
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10. Ecommerce Opportunity
$92 spent on acquisition
for every $1 on optimization
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11. Ecommerce Opportunity
Finding unique ways to win and keep new
customers outside of the standard marketing
playbook creates a powerful flywheel of momentum
#HackingEcomm@RobertJMoore

12. Customer Data &
Insights Drives
Growth Hacking
@RobertJMoore

13. Sustainable vs. Unsustainable Growth
Sustainable growth comes from understanding your best
customers and how to find and acquire more of them.
#HackingEcomm @SeanEllis

14. Customer Data Advantage
• Growth hacking can get very sophisticated in ecommerce
—think Amazon personalization.
• Simpler steps you can take now that can have a huge
impact on your bottom line.
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15. Customer Data Advantage
Good growth hacks don't magically appear - they
require rigorous work around data and insights.
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16. A Few Hacks
You Can Try
Today
@SeanEllis

17. Supercharge Your Audience Targeting
• Takes audience targeting to the next level to find ultra-
targeted and highly profitable audiences on Facebook.
• Create a custom audience in Facebook via Power Editor and
target those people with ads.
• Drive to campaign-specific landing page with retargeting code.
• Retarget visitors to that landing page back across the web with
highly-targeted ads and offers.
#HackingEcomm @SeanEllis

18. Supercharge Your Audience Targeting
@SeanEllis

19. Supercharge Your Audience Targeting
@SeanEllis

20. @SeanEllis

21. Data Journalism to Create Awareness
#HackingEcomm@RobertJMoore
Think like a growth hacker: Is
there a story in my customer
data? #HackingEcomm

22. Deliverychef.in
#HackingEcomm
Image via DeliveryChef
@RobertJMoore

23. The Exit Survey
• Finding out why visitors leave your site is critical to
optimization efforts.
• Why wait until they’re gone to try to recapture them?
• Collect feedback to learn conversion issues and use
dynamic responses to recapture based on user objection.
#HackingEcomm @SeanEllis

24. @SeanEllis

25. @SeanEllis

26. Supercharge Your Audience Targeting
@SeanEllis

27. Reverse Engineering Your Best Customers
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28. Reverse Engineering Your Best Customers
Calculate customer lifetime value to find your best
customers
Use data to identify the differentiating characteristics
between your best customers and your pretty good
customers
Use these insights to turn pretty good customers into your
best customers
#HackingEcomm@RobertJMoore
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29. Turn Receipts Into Growth Opportunities
• What’s the one thing every customer gets from you?
That’s right, a receipt.
• These are great opportunities to build loyalty, get the
next conversion, or get customers to take a secondary
action.
#HackingEcomm @SeanEllis

30. Turn Receipts Into Growth Opportunities
“What if we see the receipt more as a publishing medium —
a product unto itself that people actually want to take home,
that they want to engage with, be fully interactive with?
What can we do with this everyday tool?”
— Jack Dorsey, Square
#HackingEcomm @SeanEllis

31. @SeanEllis

32. How to Think
Like a Growth
Hacker
@SeanEllis

33. BroHacker
Growthhackers.com

34. The Growth Hacking Mindset
#HackingEcomm @SeanEllis

35. Start Growth Hacking Today
Understand what your customers are doing and why
they’re doing it.
Find one or two opportunities to optimize your site and
existing traffic.
Use one win to build momentum for the next test and
growth opportunity.
#HackingEcomm @SeanEllis
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36. Keep Learning
#HackingEcomm
Get the ebook!
@RobertJMoore

37. Thank You!