The document discusses the evolution from Web 1.0 to Web 2.0 and beyond. Web 2.0 is defined as using the internet as a platform enabling participation through user-generated content and social networks. Businesses are leveraging Web 2.0 by listening to customers, engaging with them through social media, and providing more efficient collaboration and customer service. New business models are emerging that provide low-cost online services and involve customers in product development through social communities.

3. 06/22/09 Beyond Web 2.0 - Why Internet innovation matters Web 2.0 Is a platform for participation

5. Web 1.0 – Internet as messenger between desktops 06/22/09 Beyond Web 2.0 - Why Internet innovation matters In Web 1.0 computing power was on the individual computer desktop – the Internet was used to exchange small amounts of data between server and desktop---and sometimes desktop to desktop, as with e-mail Desktop Desktop Desktop Desktop

6. Web 2.0 Internet as platform enables participation 06/22/09 Beyond Web 2.0 - Why Internet innovation matters Bandwidth & distribution Open architecture Open standards Read & Write tools In Web 2.0 the Internet has become the platform for software—the browser has become a window through which powerful and media-rich applications are accessed. This has also given rise to read-write tools that allow spontaneous user-generated content creation and communication through powerful social networks. Social networks User-generated content

7. 06/22/09 Beyond Web 2.0 - Why Internet innovation matters Web 2.0+ Is creating real business value

19. Social evolution online paces computer evolution 06/22/09 Beyond Web 2.0 - Why Internet innovation matters Increasing social connections Increasing data connections

20. 06/22/09 Beyond Web 2.0 - Why Internet innovation matters Thank you