1. Common Mistakes in B2B
PR
A NUMBER OF PITFALLS AND MISTAKES ANY
B2B PR AGENCY WOULD DO BEST TO AVOID.

2. The Scattergun Approach
 Do not to chase down any PR opportunity at all costs
 Ensure that your PR strategy is well planned and
coordinated to offer a clear and consistent message,
even if that means missing out on opportunities
 Going after every opportunity blindly will lead to a
dilution of your corporate message.

3. Losing Momentum
 Competition is fervent in the media and PR worlds
 Do not relent on your media drive and give
competitors opportunity to steal the limelight
 Set and maintain a high level of quality and
frequency in your reporting.

4. Status Quo
 In the world of B2B PR maintaining the status quo
will cause you to fall behind
 Consistently review, revise and update PR strategies
to remain up to date on the latest technologies and
trends.

5. Micro PR
 Never underestimate any opportunity for positive PR
 No matter how brief or understated, every
interaction between companies forms a series of
impressions on the company image
 Neglecting the smaller interactions for any reason
can have a damaging effect on company reputation.

6. Wrong Value Metrics
 Place the correct value metrics on your campaign
 Online campaigns can now be easily tracked with
web traffic analytic software and social media
monitoring tools
 Make sure your hard work is being tracked and
recorded properly otherwise you may be wasting
valuable resources on a campaign which isn’t getting
results.

7. (In)Frequency
 You cannot get by with doing “just enough” Public
Relations
 Infrequent PR is as almost as (in) effective as no PR
 Make sure you have the resources to make a
committed effort towards the PR strategy

8. Unreachable Goals
 Be sure that you are setting achievable targets with
your PR.
 Be ambitious with your plans
 Setting goals which are plainly unreachable with the
time or budget afforded to you, can be damaging.