6. Youth/Adult Energy Drink Consumers

8. Brand Confusion Which Contain Alcohol?

9. Brand Confusion Which Contain Alcohol?

10. Rockstar Brand Confusion “ This new line of alcoholic beverage product is extremely similar in look and feel to the popular energy drinks that contain no alcohol. Our youth are at risk when clerks and retailers cannot differentiate between nonalcoholic and alcoholic beverages being sold.” -- Chris Lilly, Kentucky Alcoholic Beverage Control (May 2007)

11. Only non-alcoholic brands have nutrition facts and ingredients listed

12. Who Owns These Brands? Miller Brewing Company Anheuser-Busch

13. Who makes this drink? Who distributes this drink? Anheuser-Busch

14. Why does it matter? “ Growth in the popularity of energy drinks can be attributed to bars and clubs, where energy drinks have been used as mixers. Now consumers can find pre-mixed alcoholic energy drinks at a nearby convenience store or grocery store.” -- Mintel Group

16. Alcohol Brands Cost Less

18. Rolling Stone Promotion

20. Viral Marketing – Sparks Website

23. Viral Marketing – Facebook Postings by High Schoolers “ im only 18 and i had a six pack of sparks in my room and my mom found it, but she had no idea and thought they were jus energy drinks.” “ Sparks plus any night.. or day.... classic is what i first tried on like prom night or something like it and i was hooked then plus came around and it was love at first sip.” “ i dont remember what life was life before sparks but now i really cant remember with it.”

25. Sex Always Sells Liquid Charge Girls www.liquidcharge.com

27. Party All Night Sex – AGWA www.agwabuzz.com

28. Anheuser-Busch Flouting the Law? IF FEDERAL LAW DOES NOT ALLOW… “ advertising statements that imply … a stimulating or energizing effect” – Tax and Trade Bureau

29. WHY DOES ANHEUSER-BUSCH PROMOTE BUD EXTRA WITH….

32. Recommendations Communities need to aggressively seek both voluntary action by the alcohol industry and government action at all levels to protect our young people from harm.