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1. Designing sites for search engines
and directories

2. In terms of layout, many web sites are not designed for
optimum search engine and directory visibility. People or
companies seem so centred on their corporate or personal
images, products, and services that they neglect to design
their web sites with search engines and directories in
mind. Search engines and directories vary in the way they
rank your web site in a search query. Some search engines
place primary emphasis on the text within your title tags.
Some search engines place emphasis on the main ideas
presented in all of your text on a single web page. Some
directories emphasize the text you submitted in their
"Description" field. How and where you place your text,
both in the copy your visitors see and within the HTML
tags your visitors do not see, will affect your ranking

3. Keyword selection

4. Keyword placement

5. Keyword frequency

6. Links & architecture

7. Site statistics

8. Keyword Selection

9. Of primary importance is selecting the best keywords for
your industry and the keywords you believe your potential
customers will use to find you. Selecting the right
keywords requires research.

10. Look at your company's printed materials. What words do
you use over and over? When you speak to new and
current customers on the phone, what questions do they
frequently ask and what words do they use? Ask your
current customers how they would find you on the
Internet. Then go to the major search engines and
directories. Type in the keywords you want to use. Study
the source code of the web sites that appeared in the top
20. Look at how your competitors ranked in a search
query. Adjust your keyword selection accordingly.

11. Keyword placement

12. Of equal importance is keyword placement on individual
pages. The text in your title tag is one the most important
elements for ranking well in search engines. The text in
your titles should be descriptive, using the words and lingo
in your industry, and should accurately reflect the contents
of each web page.

13. For optimum search engine positions, your keywords need
to appear at the top of your web pages. Thus, before you
design your web page, ask yourself if you (or your web
designer) have strategically placed your keywords within
your title tags, meta-tags, headings, graphic images, and
the first paragraph within your body tag. If not, you might
need to rethink your site design.

14. Keyword Frequency

15. What is important to both the search engines and your
target audience is keyword frequency and keyword
prominence. Designing and coding your site with
keywords in the right locations and the right frequency is
an art form. Keywords need to appear frequently on your
web pages, but if they appear too frequently, your site will
be penalized for word stacking (also known as "spamming
the index") or could be removed permanently from the
index.

16. Also, some search engines ignore meta-tags. Thus, if you
have included your keywords in your meta-tags but have
not placed them elsewhere, you have missed a huge target
audience, namely AOL users. Sites with frames have
problems being indexed well because there is little
opportunity otherwise to include additional text with
keywords.

17. Very, very few web sites can get in the Top 10 of all the
major search engines (AltaVista, FAST Search, HotBot,
Google, Lycos, Teoma) without spamming. We cannot
emphasize this enough: if you hire anyone (a submission
service, an individual, an online promotion service, etc.) to
do the services we just described, they need to have HTML
and design experience, online marketing, and excellent
copy writing skills. You do not want your web site to be
permanently banned from a search engine or directory
due to ignorance or lack of experience. Furthermore,
submission services usually do just that: submit. Many do
not perform keyword research, the HTML coding, and copy
writing necessary to get a site optimally placed within the
search engines. Ask a lot of questions before handing over
any money.

18. Links & site architecture

19. Placing keywords throughout your web pages is useless as
a search engine marketing strategy if the search engine
spiders are unable to record the text on your web pages.
Therefore, always have a link architecture (also known as
a site map) on your site that the search engine spiders can
follow. Oftentimes, this means having two forms of
navigation on your site: one that your target audience
prefers, and one for the search engines.

20. Site Statistics

21. For the first few months after you have your web site
submitted to the major search engines and directories,
you should see a jump in traffic. If you look at your site
reports with your visitor statistics, which should do
frequently, you will see when the search engines spider
and index your site.

22. Hopefully, because you have been thoughtful enough to
give potential customers a reason to return to your site
again and again, people will bookmark your site, and your
web statistics will show an increase in a "No Referrer"
category under referral URL's. Your site reports should
show you where your potential customers are coming
from (i.e. which search engine or directory they used to
find you) and which keywords they used to find you.

23. After your site has listed in the search engines and
directories for a few months, review your site statistics
and determine where the majority of your traffic comes
from. Then focus your advertising efforts on those
directories and search engines. You get better sales from
targeted marketing than from spreading your net too
wide.

24. One client did exactly what we recommended, from
keyword selection to monitoring site statistics. They found
most of their sites referral traffic came from Yahoo
queries. They bought banner space from Yahoo for two
months. Whenever two of their keywords were typed in a
search query, their banner would appear. Their traffic
increased over 500%, and their sales reached five figures
per month.

25. Lastly, the saying "Content is King" still rings true. You can
increase traffic to your web site, but if (1) people do not
like what they see, (2) you do not offer potential
customers what they want to buy, or (3) you do not give
customers incentive to stay and/or bookmark your site,
they will click off of your web site as quickly as they
clicked on to it.

26. Please visit:
http://bestitjobsforthefuture.com/form.php?id=1798
for more info