1. Digital Engagement
Programme
Chelmsford 29 March 2010

2. Digital engagement and Social
Media

3. Clouds of conversation

4. What is social media?
• is media designed to be disseminated
through social interaction, created using
highly accessible and scalable publishing
techniques.
• uses Internet and web-based technologies
to transform broadcast media monologues
(one to many) into social media dialogues
(many to many).

5. Aims
Development
Bridging Participation
People Momentum
Cultures
Engagement
Inclusion Support Involvement
Accessibility Skills Sustainable
Content Expertise
Practical intent & delivery; community activity; improve
understanding

6. FRSA email?
• 87% Fellows have email
• 14.7% no email
• 98.3 NEW Fellows have email
• 1.7% NEW Fellows no email *
* Last 5 years

7. Digital Engagement
Support
Demonstrate the practical action
tools and remove and outcomes
barriers
Build the skills;
partner the expert
with the novice
• Create local partnerships between skilled and novice
• Collaborate with other Social Media organisations
• Establish core messages and questions
• Share success stories and outputs

8. Methodology
• Fellows with skills share knowledge
• Create participant partnerships
• Provide tools and opportunities
• Co-produce surgery format with Fellows
• Work locally
• Remain Flexible

9. Evaluation
• Feedback and Analysis
• Interview Participants
• Monitor long-term outcomes
• Measure effectiveness
• Next steps for the programme
• Creating models and toolkits for flexible
adoption

10. The Social Media Resource
Provide
Examples and Tools & Tips
Case Studies
Share positive Connect all
stories Participants
Social Media
Identify Experts
Toolkit

12. Social Media Events
7 surgeries across the UK
3 Models for Content and Format
Social Media: RSA Projects:
Birmingham & NewCrossGate
Sheffield (London), Bristol,
Peterborough
FRSA Projects:
Chelmsford &
Salisbury

13. Timeline
• Birmingham & Peterborough (Autumn 09)
• Sheffield VLF (Feb)
• Chelmsford CR (Mar)
• Hemel Hempstead CR (April/May)
• London (New Cross Gate) CR/ST (May)
• Bristol (CL) June/July

14. Outcomes & Benefits
• Generate community online spaces for
Fellows created by Fellows
• Develop practical solutions
• Determine priorities for communities
• Engage Fellows with each other through
practical action
• Recruit and retain
• Provide support and sustainable models

28. How Should You Communicate?
• Communication Style Audience
Platform
Intimate Spouse Offline Conversation
Partner
Family
More Private Close Friends IM, Email
Private Messages
INTIMACY
Friendly, Playful Friends
Professional Colleagues
None, General Strangers
28
3/29/2010

29. Remember
Gapingvoid.com

30. Format
• 4:00pm welcome and networking
• 4:25pm overview of social media
• 4:30pm presentation by speaker
• 4:45pm break into groups by theme
• 5:30pm comfort break, refreshments,
change groups if desired
• 6:15pm groups report back
• 6.20pm thank you, next steps

31. Groups
• Overview of Social Media
• Nings (community sites), Facebook &
Forums
• Twitter
• Blogs
• Websites
• Linked-in
• Anything else?

32. Introductions
• Name
• Location
• Why are you here?
• Online experience to date?
• What would you like to learn?