The document discusses the growing use of web services by financial institutions and credit unions. It notes that around 10-12% of financial institutions offered web account opening in 2010, but that number is expected to grow significantly in coming years. The document also outlines some of the key benefits of web services for credit unions, including increased growth, efficiency gains, cost reductions, and the ability to better serve younger members and gain new members through convenient online services. It provides an example of one credit union that was able to triple its mortgage volume with only a two-person staff by implementing a web-based application process.

1. WEB SERVICES: It is not IF, it is WHEN! Credit Union Products and Services – Sep. 2011

3. Target Field

9. Members

11. U.S. Census Bureau Predictions

13. Why Web Based Banking?

16. 2011 WEB SERVICES Is it the same as Online Banking, Or is it MORE??

20. Cross Selling ROI Annual Number of Loans Processed 3,000 Annual Number of New Relationships Processed 1,500 Values of Fields in Green Can Be Adjusted By You Tangible ROI Cross Selling Success Projections Additional Revenue Anticipated Increase in Loan Volume 5% $150,000.00 Average Income per Loan $1,000.00 Anticipated Increase in Loan Revenue from New Relationship Transactions 5% $75,000.00 Average Income per Loan $1,000.00 Consumer Protection Products/Insurance Participation Anticipated Increase in Loan Insurance 5% $22,500.00 Average Income per policy $100.00 New Consumer Acquisition via Xpress Accounts Additional Consumers via Online Channel 150 $75,000.00 Ave Income per Consumer $100.00 Average Length of Relationship 5

21. Cross Selling ROI Reduced Labor and Processing Costs Current Time to Process New Loan 35 $20,625.00 New Time to Process New Loan 10 $8,250.00 Current Time to Process New Consumer 35 $10,312.50 New Time to Process New Consumer 10 $4,125.00 Average Cost of Labor with Benefits $16.50 $18,562.50 Reduced Systems & Administrative Costs Integrated Member "Switch-Kit" Integrated Mortgage and Business Lending Module Robust Reporting Capabilities Paperless Workflow Costs Savings

22. Cross Selling ROI ROI Income/Savings $322,500.00 At $8 Per Application Annual System Cost ( based on projected volumes ) $39,000.00 Bottom Line Net Revenue Gain from LoansPQ $283,500.00 Number of Cross Sold Loans Needed/Month to Cover System Cost 3.3

23. Account Opening

24. Disclosures

25. Data Collection

26. Identity Verification

27. Funding

28. Switch Kit

29. LENDING

30. Collateral Information

31. Borrower Information

32. Financial Information

33. Cross Sell

34. Cross Sell

36. Creative Customization

37. Creative Management

39. Customized Creative

40. Process Changes

44. Credit Union Benefits