Double digit growth in 2013

•

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Webinar published January 2013. Randall Wong, M.D. discusses content marketing strategies to elevate website rankings for health care providers. Optimizing great content written in the correct context and providing value will tern your readers into patients making your website a great marketing tool.

Salud y medicina

Double Digit
Growth for Your
Medical Practice
in 2013
Medical Marketing Enterprises, LLC

Randall V. Wong, M.D. / January 2013

AGENDA

❶ Trust Based Marketing

❷ What Do Patients Want?

❸ Your Social Media Strategy
2

SUCCESS?

Break Humanize
Traditional Medicine
Barriers

3

Trust Based
Marketing

❶ Helpful Information
❷
Insight to their problems
Conversations

❸ Forms/ Useful Information
❹ Credibility

4

What are Patients Researching?

21% 20%
Research
Pew Research Research
Medical Facilities
Doctors
July 12, 2012
38%
Research
88%
Drugs or of caregivers
Treatment look online

5

3 Keys to Succes
(The Basics)

SOCIAL LOCAL/GOOGLE+ MOBILE

Know the Make sure your Mobile Friendly
conversations that are medical practice is
taking place on Google+ Places

7

TIMELINE Success

Conversation

Context Content

*Consistency

8

PROCESS

Relevant
Topic
Keywords

Create Content that Matters

Publish Optimize
Comments Content
9

Pros
Advertising on Demand

Only Expense is Time

Cons
Privacy and HIPAA
Compliance

Continuity- Time
Management
10

Content
Strategy
Your 2013 Strategy

Be device Tablet
indifferent…. Mobil
Mobile, Tablet, Lapto e
p

11

90 Day Plan

Month 1: Develop your
strategy
Month 2: Write and
optimize content

Month 3: Comment/
Engage
12

Month 1

Go to analyzer.pearanalytics.com

***Fix any errors found on site***
Print Medical Marketing
Plan 2013 from MME
and Complete
Assign personnel and
tasks
13

Example

Web Site People Time
Create Plan/Strategy
Check Website/Correct Errors
www.pearanalytics.com
Research Keywords for
Article
https://adwords.google.com/o/K
eywordTool
Optimize Article

Publish/Comment 14

Month 2

Pick one topic and four related
subtopics.

Research topic and subtopics

Write and post four articles.
Each article should be 300-
600 words.
15

Month 3

Continue to post one article a
week.

Engage with your community
by responding to comments

Monitor your reputation and
respond accordingly
17

POINTERS

.
It Takes Time to Gain
Visibility and a Following
Don’t Wait for Everything Be Patient
to be Perfect.
Ask for Action….
Be Yourself - comments or
recommendations, etc…
18

CONTACT

@retinadoc
facebook.com/Randall.V.WongMD

240-230-7353
rvwong@medicalmarketingenterprises.com 20

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Double digit growth in 2013

1. Double Digit Growth for Your Medical Practice in 2013 Medical Marketing Enterprises, LLC Randall V. Wong, M.D. / January 2013

2. AGENDA ❶ Trust Based Marketing ❷ What Do Patients Want? ❸ Your Social Media Strategy 2

3. SUCCESS? Break Humanize Traditional Medicine Barriers 3

4. Trust Based Marketing ❶ Helpful Information ❷ Insight to their problems Conversations ❸ Forms/ Useful Information ❹ Credibility 4

5. What are Patients Researching? 21% 20% Research Pew Research Research Medical Facilities Doctors July 12, 2012 38% Research 88% Drugs or of caregivers Treatment look online 5

6. WHERE ARE YOU HEADING?

7. 3 Keys to Succes (The Basics) SOCIAL LOCAL/GOOGLE+ MOBILE Know the Make sure your Mobile Friendly conversations that are medical practice is taking place on Google+ Places 7

8. TIMELINE Success Conversation Context Content *Consistency 8

9. PROCESS Relevant Topic Keywords Create Content that Matters Publish Optimize Comments Content 9

10. Pros Advertising on Demand Only Expense is Time Cons Privacy and HIPAA Compliance Continuity- Time Management 10

11. Content Strategy Your 2013 Strategy Be device Tablet indifferent…. Mobil Mobile, Tablet, Lapto e p 11

12. 90 Day Plan Month 1: Develop your strategy Month 2: Write and optimize content Month 3: Comment/ Engage 12

13. Month 1 Go to analyzer.pearanalytics.com ***Fix any errors found on site*** Print Medical Marketing Plan 2013 from MME and Complete Assign personnel and tasks 13

14. Example Web Site People Time Create Plan/Strategy Check Website/Correct Errors www.pearanalytics.com Research Keywords for Article https://adwords.google.com/o/K eywordTool Optimize Article Publish/Comment 14

15. Month 2 Pick one topic and four related subtopics. Research topic and subtopics Write and post four articles. Each article should be 300- 600 words. 15

16. Keywords 16

17. Month 3 Continue to post one article a week. Engage with your community by responding to comments Monitor your reputation and respond accordingly 17

18. POINTERS . It Takes Time to Gain Visibility and a Following Don’t Wait for Everything Be Patient to be Perfect. Ask for Action…. Be Yourself - comments or recommendations, etc… 18

19. YES YOU CAN or…… We can help! 19

20. CONTACT @retinadoc facebook.com/Randall.V.WongMD 240-230-7353 rvwong@medicalmarketingenterprises.com 20

21. QUESTIONS ? 21

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When you make yourself available you break traditional barriers of medicine.

Double digit growth in 2013

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