This course was delivered at the AAO 2012 in Chicago.
My portion of this 3 hour class dealt with various aspects of building a website. We covered issues such as hosting, content, design, types of websites and whether or not social media was even necessary.
Hosting: There are hosted (free) and sefl-hosted sites. Without a doubt, self-hosted offers the most flexibility, ownership and best of all, the best ability to maximize your SEO.
Third party hosting companies abound. Almost all have great "up time." I prefer to consider companies with great download speed, great customer support, almost constant "up time," and unlimited email. These days "Bluehost.com" answers all these criteria.
Without a doubt, choose a hosting company where your website will download quickly (< 2.5 sec).
Web design is obsolete. Web designers usually don't build websites on platforms that allow great implementation of SEO. In short, great looking custom designed sites do not rank.
Using a CMS (content management systemt) such as Wordpress.org, you get the best of both worlds. Turn-key/fully customized themes and the best SEO! I standby the Geneis CMS framework which is coded to provide the best SEO. In addition, child "themes" can be installed (and changed with a click) to provide the look and function you want.
All websites must be on a blog format. They can be designed to mimic ANY website and has the best flexibility for SEO!
Social media platforms shouldn't really be considered until you have a functioning website of which you are proud! Don't draw attention to a website that is dull and outdated...it will reflect poorly on you and is a big turnoff.
Thanks for visiting.
Randy
SPE 08: Use Blogging & Social Networking to Super Charge Your Website
1. Use Blogging & Social
Networking to Super Charge
Your Website
Randall V. Wong, M.D.
Medical Marketing Enterprises, LLC
AAO 2012
Chicago
SPE 08
2. Financial Disclosure
I have the following financial interests or relationships to disclose:
Co-Founder:
Medical Marketing Enterprises, LLC
3. Notice to Participants
If you are planning on attending this course, please take the time to forward
your email address.
I would like to create a user ID and password for the website we’ll build
during class.
Look forward to seeing you!
Randy
RWong@MedicalMarketingEnterprises.com
5. Hosted vs. Self-Hosted
Wordpress.org: The most popular CMS
Self-hosted
GoDaddy, Bluehost, Host Gator
Hosted Programs
Wordpress.com
Blogger
6. Wordpress.org
Most popular CMS
Extreme flexibility
Best for SEO
Plugins
Open-source
7. 3 Types of Websites
Resource (Static, No SEO)
Marketing (Dynamic, SEO)
Interactive (Dynamic, SEO, “Blog”)
8. Web = Blog
Modern website must be on CMS
Design is fully customizable and can look like any website
Can “add” function when you are ready
E.g.: Change a Resource site to Marketing site
9. Web Design
Obsolete from SEO perspective
Turn-key Themes
3rd Party Themes
Studiopress
Genesis
Thesis
10. SEO
Search Engine Optimization
SEO
Translating Content to a form understood by search engines to allow SERP
based upon relevance…..whew!
13. Child Theme
Dozens of themes
Fits “on top” the Genesis “chassis”
Fully customizable
Change code
Use any WP plugin
14. Text Editor
Very similar to “Word”
Text editor within CMS
Content Marketing is the key to achieving and maintaining high SERP
rankings
Write articles directly via CMS
15. PlugIns
Adds form and function to customize website
No need for programming
Limitless supply
3rd Party and almost always….free!
16. Components of Website
Content
Design
Function
Resource
Marketing
Interactive
Social Media
17. Notice to Participants
If you are planning on attending this course, please take the time to forward
your email address to me.
I would like to create a user ID and password for the website we’ll build
during class.
Look forward to seeing you!
Randy
RWong@MedicalMarketingEnterprises.com
18. Thank You
and
To Your Success!
Randall V. Wong, M.D.
Medical Marketing Enterprises, LLC
RWong@MedicalMarketingEnterprises.com
Notas del editor
Medical Marketing Enterprises, LLC was started to teach medical professionals the importance and techniques of website marketing for their medical practices.I am a retina specialist practicing in Fairfax, Virginia.
I am hoping to create a fully functional website during the class. If you are even thinking of attending, forward your email to me so I may create a user ID and password for you.
At the heart of a modern website is the CMS, aka content management system. It’s basically the “program” which builds websites. There are free versions such as Wordpress.com and Blogger.I’ll recommend why the only platform to use is Wordpress.org..com vs. .org…..very similar, but .com has more limitations, but is free and is hosted.
Wordpress.org gives you the most freedom in terms of design and function.You have to be responsible for hosting versus the .com version is hosted on “their” servers.Not to worry, buying hosting for a medical practice website is really, really cheap. Say, < $10/month!
We are going to build a website on Wordpress.org.We’ll create some content.Optimize and publish.Add some 3rd party plugins, too.
One advantage of using a CMS such as WP.org is that you can easily change your website depending upon your needs.Most practices have a “resource” type site; hours of operation, about pages, directions, insurance information, etc.No marketing value, but at least a footprint on the web.With time, you may want to change or add function….no problem with CMS such as Wordpress (really anything blog).
Web design is history. No value from SEO perspective.We’ll talk about turn-key themes; easy and cheap ways alternatives to expensive webpage desigers.We use Studiopress frameworks and themes.I’ll tell you why you shouldn’t use anything else!Affordable, coded for SEO to name a couple!
I hope to create a website in an hour or so as a group.You’ll see how easy it is to install these components on a website…just as you can do on your own.
The theme is the same as “design.” Themes are much easier to change than custom coding each page!
The most important part about content marketing, that strategy for you to attain and maintain high rankings, is the publishing of content.We’ll do this in real time for our web page!
“PlugIns” are really little packaged programs adding to the functionality of your website.Not too different than “Apps” for your smartphone.Wordpress.org is open source. It has the most plugins available
In conclusion, we’ll develop our own site and experience how easy is to create content, design a website and add function. If needed….maybe we can integrate social media too!