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Handout presentatie nationale vakdag dialogue and digital marketing (net marketing usability experts)

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Ronald Verschueren
Ronald Verschueren
1 de 40
NetMarketing Online Marketing vanuit psychologische invalshoek Conversie, Usability, Persuasion, Emotion, Trust. Oktober 2010 Ronald Verschueren NetMarketing Usability Experts
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Enkele voorbeelden
Significant meer siteresultaat, hoe doe je dat?
Significant meer siteresultaat, hoe doe je dat? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2 Hoofdcategorieen succesfactoren ,[object Object],[object Object]
Centrale vragen zijn dus… ,[object Object],[object Object],[object Object],[object Object],[object Object]
400%? Grondig en integraal aanpakken ,[object Object],[object Object]
Centrale vragen zijn dus… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Middelen voor observatie ,[object Object],[object Object]
… en in de nabij toekomst…
Geen 400%, wel interessant ,[object Object],[object Object]
Case: NTI Improvement form page: 34,5% increase in conversion
[object Object]
Where to focus on ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case: Essent Energy > 400% increase in conversion rate (still counting)
 
Case: Essent Energy > 400% increase in conversion rate (still counting) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case: Essent Energy > 400% increase in conversion rate (still counting) ,[object Object],[object Object],[object Object],[object Object]
Case: Essent Energy > 400% increase in conversion rate (still counting) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Persuasion Technology Is this just a trick, a loose technique? , ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Persuasion Technology ,[object Object],[object Object],[object Object]
Design of persuasive websites ,[object Object],[object Object],[object Object],[object Object]
Six weapons of mass persuasion - Cialdini ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Persuasion Score Card walk through expert review basis Typical: more product and price oriented . Ondersteunen primaire taak 62% Dialoog ondersteuning 33% Credibility 63% Social support 34% Strategy en toepassing 62%
Tunneling
What kind of energy user am I? 1 Consitency
What kind of energy user am I? 4
 
Applying social proof
 
 
Social proof 1 Show how other people act and save money. People like you.
Social proof 2 More effect when more relevant / close to user ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Dank voor uw aandacht!
@ronaldvschueren

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Handout presentatie nationale vakdag dialogue and digital marketing (net marketing usability experts)