SlideShare una empresa de Scribd logo
1 de 47
How to Create E-Books and Other Information Products Presented by  Robert W. Bly www.bly.com/reports
Creating E-books and Other Info Products Customer Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Banking Public’s  Interest Customer service in the banking industry Viable niche Wally Bock Aristotle 06/17/10 Find Your Niche
Overture Keyword Research “ Sweet Spot”: 10,000 – 50,000 searches http://inventory.overture.com Replaced by: www.wordtracker.com www.spacky.com 06/17/10 Creating E-books and Other Info Products
The Only 3 Things You Need for Internet Marketing Success Creating E-books and Other Info Products ,[object Object],[object Object],[object Object],06/17/10
Sources of Content You write it Hire writers Public domain Your out-of-print books: Reversion of rights” Your published articles: “First Rights Only” Remainders Lectures Your Products Conferences Government publications Radio and TV interviews Tele-seminars and Webinars 06/17/10 Creating E-books and Other Info Products
Dan Kennedy’s  Rule of Info Product Creation Creating E-books and Other Info Products 06/17/10 Fast vs. Perfect
Creating E-books and Other Info Products 06/17/10
Creating E-books and Other Info Products 06/17/10
Improvement in Anything = e x Creating E-books and Other Info Products 06/17/10 Most people No ROI Sweet spot A B C 100% Degree of Perfection 0 Time and Effort “ The margin”
Information Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What product is easiest to create? to sell? 06/17/10 Creating E-books and Other Info Products
Electronic Formats (Audio-Visual) 06/17/10 Creating E-books and Other Info Products
“ 10 Questions About ___ and One Good Answer to Each” 06/17/10 Creating E-books and Other Info Products Q: A: Q: A: Q: A: Q: A: Q: A: Q: A: Q: A: Q: A: Q: A: Q: A:
Audio CDs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creating E-books and Other Info Products Step one: Step two: 06/17/10
Developing Your E-Book or E-Course Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ 10 Tips for ________________________.” 06/17/10 Creating E-books and Other Info Products
My First E-Book:  Recycled Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Always include a bonus! www.freelancewritingprofits.com *Plus $7,500 in writing fees paid by  magazine to me! 06/17/10 Creating E-books and Other Info Products
Title is Key Creating E-books and Other Info Products 06/17/10
Conversion rate: 33% 06/17/10 Creating E-books and Other Info Products
Contributed Content Products are  Easy  to Do! 06/17/10 Creating E-books and Other Info Products
One Picture is Worth… 06/17/10 Creating E-books and Other Info Products
Creating E-books and Other Info Products 06/17/10 E-Book   Title Page A B
Up-front Summary Creating E-books and Other Info Products 06/17/10
Links to Other Products Creating E-books and Other Info Products 06/17/10
Tone and Style ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creating E-books and Other Info Products 06/17/10 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-book Writing Sin #1: Superficiality Creating E-books and Other Info Products 06/17/10
E-book Writing Sin #2: Contradiction Creating E-books and Other Info Products 06/17/10
E-book Writing Sin #3:  Lack of Actionable Advice Creating E-books and Other Info Products 06/17/10
E-book Writing Sin #4: Not Realizing  Words Have Meaning “ Despite frequent calls and e-mails, my client has not paid me the money he owes me.” What do I do now?” Your client owes you money. He/she has not responded to your calls or e-mails. You must assume at this point that something is wrong. Here’s what I suggest. Find out why they are nor responding to your calls or e-mails? You need to collect on the money that they owe. Your client did sign off on your work, agreeing to pay you. And the company still owes you money. Importantly, this client may have done work for you in the past, and you want to perform more work with them in the future. Don’t lose your client by being too aggressive, nasty or rude.  You must some how reach them in a manner that will make everyone happy.  How do you find out what is wrong? If you cannot reach them directly, first send a courteous e-mail, or leave a message for your client to contact you. Your tone of voice should always be in a helping or consulting manner. You have to be considerate & persistent. Importantly, you want to get the money that you are owed in a timely fashion. A good copywriter also strives to maintain a good relationship with his/her client.  One should always be considerate and meaningful when contacting your client. Your first letter by mail, should assume that your client intends to pay, and forgot to do so. At this point, you are unsure if the issue is problems with your copy, or a problem with them getting approval for the final payment.  Send them a letter with a friendly e-mail reminder that the invoice is now due. This first letter can also state this: “I will call you at 10 am Monday morning to rectify this problem.”  You may now be able to contact your client then your attempts at collection are much more probable. You may want to discuss any relevant problems that they are having. You should rectify any problems they have first. And then start offering advice on handling the past due bill. You should have all invoice paper-work handy.  Ensure that you are prepared to accept a credit card payment, Pay Pal, wire transfer information or other forms of payment.  Creating E-books and Other Info Products 06/17/10
E-book Writing Sin #5: Inconsistent Headline Hierarchy 06/17/10 Creating E-books and Other Info Products
E-Book Writing Sin #6: Empty Words as a Substitute for Clear Expression of an Idea 06/17/10 Creating E-books and Other Info Products
E-book Writing Sin #7: Sloppy Writing 06/17/10 Creating E-books and Other Info Products As a valued reader of mine, I have an irresistible F-R-E-E GIFTS offer worth hundreds of dollars including: * “Invincible Marketing:  The 7 Principles of Success in Business” By Dr. Joe Vitale. * “Recession-Proof Business Strategies:  15 Winning Methods to Sell Any Product or Service in a Down Economy” * “How to Get the Eight Things In Life You Want Webinar” By Zig Ziglar
3 Levels of Instructional Writing Creating E-books and Other Info Products 06/17/10 Level Where Found What to do Magazine articles How to do it Books, e-books, courses Do it for them E-books, online tools, templates, folios
Creating E-books and Other Info Products 06/17/10
Books 06/17/10 Creating E-books and Other Info Products
What Do Today’s Top Gurus All Have in Common? 06/17/10 Creating E-books and Other Info Products
The File Folder Method 06/17/10 Creating E-books and Other Info Products Book Proposal.doc CH1 CH3 CH2 CH4 etc. etc. etc. Print ,[object Object],[object Object],[object Object],[object Object],[object Object],Chpt. 1 ,[object Object],[object Object],[object Object],Manillas into Pendaflex
Unlock the “Hidden Gold” in Your Writing 200-page book in print ($10) 80 ¢ 15%  agent fee 200-page book out-of-print OCR Scanner $29 50-page ebook #1 $29 ebook #2 $29 ebook #3 x  $29 each  = 06/17/10 Creating E-books and Other Info Products Before 8%  royalty 72¢ Profit After $87 Profit
Books Draw People into  Your Funnel System 06/17/10 Creating E-books and Other Info Products
Recurring Revenue: Membership Sites Creating E-books and Other Info Products www.amember.com www.membergate.com www.infoproductcentral.com 06/17/10
A “Big Idea” Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Date: 5/6/08 Orders: 392 Gross: $7,448 CTR: 2.7% Conversation Rate: 32% 06/17/10 Creating E-books and Other Info Products
06/17/10 Creating E-books and Other Info Products A “ Little Idea” Product
06/17/10 Creating E-books and Other Info Products Another “ Get Paid” Title
Outsourcing The Writing 06/17/10 Creating E-books and Other Info Products Outline Topic
High-End Products 06/17/10 Creating E-books and Other Info Products ,[object Object],[object Object]
Pricing Info Products Creating E-books and Other Info Products 06/17/10 Info Product Price Range 50 – 100 page e-book $19 - $79 Audio CDs (each) $29 - $49 Audio MP3 downloads 25 – 50% less than audio CDs DVDs (each) $39  - $79 Streaming video 25 – 50% less than DVDs Membership site, per month $29 - $79 Tele-seminars and Webinars  (60 – 90 minutes) FREE - $79 Paper-back book on specialized topic $20 - $29 Same book content in 3-ring binder $49 - $129 Above binder + 2 – 3 CDs/DVDs $129 - $179+
A Few Helpful Resources Internet Marketing www.theinternetmarketingretirementplan.com List Building www.buildyourlistfast.net Choosing Your Niche www.chooseyourniche.com Key Word Research and Discovery www.thekeywordmoneymachine.com Writing and Publishing e-Books www.myveryfirstebook.com Elance www.elance.com 06/17/10 Creating E-books and Other Info Products
Your Writing “Attitude” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creating E-books and Other Info Products 06/17/10
Thank you. Subscribe to   “Bob Bly’s Direct Response Letter”  at  www.bly.com/reports

Más contenido relacionado

Similar a How to create ebooks and other info products tg

Futurize Your Enterprize
Futurize Your EnterprizeFuturize Your Enterprize
Futurize Your Enterprize
James Kennedy
 
SecretCheapSimplePostcards
SecretCheapSimplePostcardsSecretCheapSimplePostcards
SecretCheapSimplePostcards
EDSONFBONFIM
 
SecretCheapSimplePostcards
SecretCheapSimplePostcardsSecretCheapSimplePostcards
SecretCheapSimplePostcards
EDSONFBONFIM
 
Novare14 jan branding and funding 101_bpichman_final
Novare14 jan branding and funding 101_bpichman_finalNovare14 jan branding and funding 101_bpichman_final
Novare14 jan branding and funding 101_bpichman_final
Brian Pichman
 

Similar a How to create ebooks and other info products tg (20)

Ijtihad Essay
Ijtihad EssayIjtihad Essay
Ijtihad Essay
 
Top Mistakes in Writing a White Paper
Top Mistakes in Writing a White PaperTop Mistakes in Writing a White Paper
Top Mistakes in Writing a White Paper
 
#9 Useful DM Tips
#9 Useful DM Tips #9 Useful DM Tips
#9 Useful DM Tips
 
The lazy mare’s guide to marketing PA EXpo Nov 2016
The lazy mare’s guide to marketing PA EXpo Nov 2016The lazy mare’s guide to marketing PA EXpo Nov 2016
The lazy mare’s guide to marketing PA EXpo Nov 2016
 
Futurize Your Enterprize
Futurize Your EnterprizeFuturize Your Enterprize
Futurize Your Enterprize
 
CBC Online Orientation 2011
CBC Online Orientation 2011CBC Online Orientation 2011
CBC Online Orientation 2011
 
10 reasons-your-business-needs-web-design
10 reasons-your-business-needs-web-design10 reasons-your-business-needs-web-design
10 reasons-your-business-needs-web-design
 
Qiut Your Job - Jason Capital
Qiut Your Job - Jason CapitalQiut Your Job - Jason Capital
Qiut Your Job - Jason Capital
 
Win It Before You're In It - The Power of a Pre-Listing Process
Win It Before You're In It - The Power of a Pre-Listing Process Win It Before You're In It - The Power of a Pre-Listing Process
Win It Before You're In It - The Power of a Pre-Listing Process
 
How To Create Your Own Info Product
How To Create Your Own Info ProductHow To Create Your Own Info Product
How To Create Your Own Info Product
 
The death of_email_marketing
The death of_email_marketingThe death of_email_marketing
The death of_email_marketing
 
The death of_email_marketing
The death of_email_marketingThe death of_email_marketing
The death of_email_marketing
 
Web Apps A To Z Rehash
Web Apps A To Z RehashWeb Apps A To Z Rehash
Web Apps A To Z Rehash
 
How To Write Emails, Sales Letters, & Proposals That Slides
How To Write Emails, Sales Letters, & Proposals That   SlidesHow To Write Emails, Sales Letters, & Proposals That   Slides
How To Write Emails, Sales Letters, & Proposals That Slides
 
SecretCheapSimplePostcards
SecretCheapSimplePostcardsSecretCheapSimplePostcards
SecretCheapSimplePostcards
 
SecretCheapSimplePostcards
SecretCheapSimplePostcardsSecretCheapSimplePostcards
SecretCheapSimplePostcards
 
Sales Is Not A Four Letter Word
Sales Is Not A Four Letter WordSales Is Not A Four Letter Word
Sales Is Not A Four Letter Word
 
Novare14 jan branding and funding 101_bpichman_final
Novare14 jan branding and funding 101_bpichman_finalNovare14 jan branding and funding 101_bpichman_final
Novare14 jan branding and funding 101_bpichman_final
 
The Art of Running Successful Promotions
The Art of Running Successful PromotionsThe Art of Running Successful Promotions
The Art of Running Successful Promotions
 
15 sales techniques to improve the sales process
15 sales techniques to improve the sales process15 sales techniques to improve the sales process
15 sales techniques to improve the sales process
 

Último

Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...
Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...
Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...
rajveermohali2022
 
Beautiful 😋 Call girls in Lahore 03210033448
Beautiful 😋 Call girls in Lahore 03210033448Beautiful 😋 Call girls in Lahore 03210033448
Beautiful 😋 Call girls in Lahore 03210033448
ont65320
 
CHEAP Call Girls in Malviya Nagar, (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in  Malviya Nagar, (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICECHEAP Call Girls in  Malviya Nagar, (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Malviya Nagar, (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
9953056974 Low Rate Call Girls In Saket, Delhi NCR
 

Último (20)

❤Personal Whatsapp Number Mukteshwar Call Girls 8617697112 💦✅.
❤Personal Whatsapp Number Mukteshwar Call Girls 8617697112 💦✅.❤Personal Whatsapp Number Mukteshwar Call Girls 8617697112 💦✅.
❤Personal Whatsapp Number Mukteshwar Call Girls 8617697112 💦✅.
 
Science City Kolkata ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sex...
Science City Kolkata ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sex...Science City Kolkata ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sex...
Science City Kolkata ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sex...
 
Book Sex Workers Available Kolkata Call Girls Service Airport Kolkata ✔ 62971...
Book Sex Workers Available Kolkata Call Girls Service Airport Kolkata ✔ 62971...Book Sex Workers Available Kolkata Call Girls Service Airport Kolkata ✔ 62971...
Book Sex Workers Available Kolkata Call Girls Service Airport Kolkata ✔ 62971...
 
Hotel And Home Service Available Kolkata Call Girls South End Park ✔ 62971435...
Hotel And Home Service Available Kolkata Call Girls South End Park ✔ 62971435...Hotel And Home Service Available Kolkata Call Girls South End Park ✔ 62971435...
Hotel And Home Service Available Kolkata Call Girls South End Park ✔ 62971435...
 
𓀤Call On 6297143586 𓀤 Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...
𓀤Call On 6297143586 𓀤 Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...𓀤Call On 6297143586 𓀤 Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...
𓀤Call On 6297143586 𓀤 Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...
 
Model Call Girls In Velappanchavadi WhatsApp Booking 7427069034 call girl ser...
Model Call Girls In Velappanchavadi WhatsApp Booking 7427069034 call girl ser...Model Call Girls In Velappanchavadi WhatsApp Booking 7427069034 call girl ser...
Model Call Girls In Velappanchavadi WhatsApp Booking 7427069034 call girl ser...
 
Almora call girls 📞 8617697112 At Low Cost Cash Payment Booking
Almora call girls 📞 8617697112 At Low Cost Cash Payment BookingAlmora call girls 📞 8617697112 At Low Cost Cash Payment Booking
Almora call girls 📞 8617697112 At Low Cost Cash Payment Booking
 
Hire 💕 8617697112 North Sikkim Call Girls Service Call Girls Agency
Hire 💕 8617697112 North Sikkim Call Girls Service Call Girls AgencyHire 💕 8617697112 North Sikkim Call Girls Service Call Girls Agency
Hire 💕 8617697112 North Sikkim Call Girls Service Call Girls Agency
 
Hotel And Home Service Available Kolkata Call Girls Park Street ✔ 6297143586 ...
Hotel And Home Service Available Kolkata Call Girls Park Street ✔ 6297143586 ...Hotel And Home Service Available Kolkata Call Girls Park Street ✔ 6297143586 ...
Hotel And Home Service Available Kolkata Call Girls Park Street ✔ 6297143586 ...
 
𓀤Call On 6297143586 𓀤 Park Street Call Girls In All Kolkata 24/7 Provide Call...
𓀤Call On 6297143586 𓀤 Park Street Call Girls In All Kolkata 24/7 Provide Call...𓀤Call On 6297143586 𓀤 Park Street Call Girls In All Kolkata 24/7 Provide Call...
𓀤Call On 6297143586 𓀤 Park Street Call Girls In All Kolkata 24/7 Provide Call...
 
Verified Trusted Call Girls Ambattur Chennai ✔✔7427069034 Independent Chenna...
Verified Trusted Call Girls Ambattur Chennai ✔✔7427069034  Independent Chenna...Verified Trusted Call Girls Ambattur Chennai ✔✔7427069034  Independent Chenna...
Verified Trusted Call Girls Ambattur Chennai ✔✔7427069034 Independent Chenna...
 
📞 Contact Number 8617697112 VIP East Sikkim Call Girls
📞 Contact Number 8617697112 VIP East Sikkim Call Girls📞 Contact Number 8617697112 VIP East Sikkim Call Girls
📞 Contact Number 8617697112 VIP East Sikkim Call Girls
 
Hotel And Home Service Available Kolkata Call Girls Dum Dum ✔ 6297143586 ✔Cal...
Hotel And Home Service Available Kolkata Call Girls Dum Dum ✔ 6297143586 ✔Cal...Hotel And Home Service Available Kolkata Call Girls Dum Dum ✔ 6297143586 ✔Cal...
Hotel And Home Service Available Kolkata Call Girls Dum Dum ✔ 6297143586 ✔Cal...
 
Verified Trusted Call Girls Singaperumal Koil Chennai ✔✔7427069034 Independe...
Verified Trusted Call Girls Singaperumal Koil Chennai ✔✔7427069034  Independe...Verified Trusted Call Girls Singaperumal Koil Chennai ✔✔7427069034  Independe...
Verified Trusted Call Girls Singaperumal Koil Chennai ✔✔7427069034 Independe...
 
❤Personal Whatsapp Number Keylong Call Girls 8617697112 💦✅.
❤Personal Whatsapp Number Keylong Call Girls 8617697112 💦✅.❤Personal Whatsapp Number Keylong Call Girls 8617697112 💦✅.
❤Personal Whatsapp Number Keylong Call Girls 8617697112 💦✅.
 
Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...
Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...
Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...
 
Beautiful 😋 Call girls in Lahore 03210033448
Beautiful 😋 Call girls in Lahore 03210033448Beautiful 😋 Call girls in Lahore 03210033448
Beautiful 😋 Call girls in Lahore 03210033448
 
Bhimtal ❤CALL GIRL 8617697112 ❤CALL GIRLS IN Bhimtal ESCORT SERVICE❤CALL GIRL
Bhimtal ❤CALL GIRL 8617697112 ❤CALL GIRLS IN Bhimtal ESCORT SERVICE❤CALL GIRLBhimtal ❤CALL GIRL 8617697112 ❤CALL GIRLS IN Bhimtal ESCORT SERVICE❤CALL GIRL
Bhimtal ❤CALL GIRL 8617697112 ❤CALL GIRLS IN Bhimtal ESCORT SERVICE❤CALL GIRL
 
Call Girls Bhandara Just Call 8617697112 Top Class Call Girl Service Available
Call Girls Bhandara Just Call 8617697112 Top Class Call Girl Service AvailableCall Girls Bhandara Just Call 8617697112 Top Class Call Girl Service Available
Call Girls Bhandara Just Call 8617697112 Top Class Call Girl Service Available
 
CHEAP Call Girls in Malviya Nagar, (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in  Malviya Nagar, (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICECHEAP Call Girls in  Malviya Nagar, (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Malviya Nagar, (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
 

How to create ebooks and other info products tg

  • 1. How to Create E-Books and Other Information Products Presented by Robert W. Bly www.bly.com/reports
  • 2.
  • 3. Overture Keyword Research “ Sweet Spot”: 10,000 – 50,000 searches http://inventory.overture.com Replaced by: www.wordtracker.com www.spacky.com 06/17/10 Creating E-books and Other Info Products
  • 4.
  • 5. Sources of Content You write it Hire writers Public domain Your out-of-print books: Reversion of rights” Your published articles: “First Rights Only” Remainders Lectures Your Products Conferences Government publications Radio and TV interviews Tele-seminars and Webinars 06/17/10 Creating E-books and Other Info Products
  • 6. Dan Kennedy’s Rule of Info Product Creation Creating E-books and Other Info Products 06/17/10 Fast vs. Perfect
  • 7. Creating E-books and Other Info Products 06/17/10
  • 8. Creating E-books and Other Info Products 06/17/10
  • 9. Improvement in Anything = e x Creating E-books and Other Info Products 06/17/10 Most people No ROI Sweet spot A B C 100% Degree of Perfection 0 Time and Effort “ The margin”
  • 10.
  • 11. Electronic Formats (Audio-Visual) 06/17/10 Creating E-books and Other Info Products
  • 12. “ 10 Questions About ___ and One Good Answer to Each” 06/17/10 Creating E-books and Other Info Products Q: A: Q: A: Q: A: Q: A: Q: A: Q: A: Q: A: Q: A: Q: A: Q: A:
  • 13.
  • 14.
  • 15.
  • 16. Title is Key Creating E-books and Other Info Products 06/17/10
  • 17. Conversion rate: 33% 06/17/10 Creating E-books and Other Info Products
  • 18. Contributed Content Products are Easy to Do! 06/17/10 Creating E-books and Other Info Products
  • 19. One Picture is Worth… 06/17/10 Creating E-books and Other Info Products
  • 20. Creating E-books and Other Info Products 06/17/10 E-Book Title Page A B
  • 21. Up-front Summary Creating E-books and Other Info Products 06/17/10
  • 22. Links to Other Products Creating E-books and Other Info Products 06/17/10
  • 23.
  • 24. E-book Writing Sin #1: Superficiality Creating E-books and Other Info Products 06/17/10
  • 25. E-book Writing Sin #2: Contradiction Creating E-books and Other Info Products 06/17/10
  • 26. E-book Writing Sin #3: Lack of Actionable Advice Creating E-books and Other Info Products 06/17/10
  • 27. E-book Writing Sin #4: Not Realizing Words Have Meaning “ Despite frequent calls and e-mails, my client has not paid me the money he owes me.” What do I do now?” Your client owes you money. He/she has not responded to your calls or e-mails. You must assume at this point that something is wrong. Here’s what I suggest. Find out why they are nor responding to your calls or e-mails? You need to collect on the money that they owe. Your client did sign off on your work, agreeing to pay you. And the company still owes you money. Importantly, this client may have done work for you in the past, and you want to perform more work with them in the future. Don’t lose your client by being too aggressive, nasty or rude. You must some how reach them in a manner that will make everyone happy. How do you find out what is wrong? If you cannot reach them directly, first send a courteous e-mail, or leave a message for your client to contact you. Your tone of voice should always be in a helping or consulting manner. You have to be considerate & persistent. Importantly, you want to get the money that you are owed in a timely fashion. A good copywriter also strives to maintain a good relationship with his/her client. One should always be considerate and meaningful when contacting your client. Your first letter by mail, should assume that your client intends to pay, and forgot to do so. At this point, you are unsure if the issue is problems with your copy, or a problem with them getting approval for the final payment. Send them a letter with a friendly e-mail reminder that the invoice is now due. This first letter can also state this: “I will call you at 10 am Monday morning to rectify this problem.” You may now be able to contact your client then your attempts at collection are much more probable. You may want to discuss any relevant problems that they are having. You should rectify any problems they have first. And then start offering advice on handling the past due bill. You should have all invoice paper-work handy. Ensure that you are prepared to accept a credit card payment, Pay Pal, wire transfer information or other forms of payment. Creating E-books and Other Info Products 06/17/10
  • 28. E-book Writing Sin #5: Inconsistent Headline Hierarchy 06/17/10 Creating E-books and Other Info Products
  • 29. E-Book Writing Sin #6: Empty Words as a Substitute for Clear Expression of an Idea 06/17/10 Creating E-books and Other Info Products
  • 30. E-book Writing Sin #7: Sloppy Writing 06/17/10 Creating E-books and Other Info Products As a valued reader of mine, I have an irresistible F-R-E-E GIFTS offer worth hundreds of dollars including: * “Invincible Marketing: The 7 Principles of Success in Business” By Dr. Joe Vitale. * “Recession-Proof Business Strategies: 15 Winning Methods to Sell Any Product or Service in a Down Economy” * “How to Get the Eight Things In Life You Want Webinar” By Zig Ziglar
  • 31. 3 Levels of Instructional Writing Creating E-books and Other Info Products 06/17/10 Level Where Found What to do Magazine articles How to do it Books, e-books, courses Do it for them E-books, online tools, templates, folios
  • 32. Creating E-books and Other Info Products 06/17/10
  • 33. Books 06/17/10 Creating E-books and Other Info Products
  • 34. What Do Today’s Top Gurus All Have in Common? 06/17/10 Creating E-books and Other Info Products
  • 35.
  • 36. Unlock the “Hidden Gold” in Your Writing 200-page book in print ($10) 80 ¢ 15% agent fee 200-page book out-of-print OCR Scanner $29 50-page ebook #1 $29 ebook #2 $29 ebook #3 x $29 each = 06/17/10 Creating E-books and Other Info Products Before 8% royalty 72¢ Profit After $87 Profit
  • 37. Books Draw People into Your Funnel System 06/17/10 Creating E-books and Other Info Products
  • 38. Recurring Revenue: Membership Sites Creating E-books and Other Info Products www.amember.com www.membergate.com www.infoproductcentral.com 06/17/10
  • 39.
  • 40. 06/17/10 Creating E-books and Other Info Products A “ Little Idea” Product
  • 41. 06/17/10 Creating E-books and Other Info Products Another “ Get Paid” Title
  • 42. Outsourcing The Writing 06/17/10 Creating E-books and Other Info Products Outline Topic
  • 43.
  • 44. Pricing Info Products Creating E-books and Other Info Products 06/17/10 Info Product Price Range 50 – 100 page e-book $19 - $79 Audio CDs (each) $29 - $49 Audio MP3 downloads 25 – 50% less than audio CDs DVDs (each) $39 - $79 Streaming video 25 – 50% less than DVDs Membership site, per month $29 - $79 Tele-seminars and Webinars (60 – 90 minutes) FREE - $79 Paper-back book on specialized topic $20 - $29 Same book content in 3-ring binder $49 - $129 Above binder + 2 – 3 CDs/DVDs $129 - $179+
  • 45. A Few Helpful Resources Internet Marketing www.theinternetmarketingretirementplan.com List Building www.buildyourlistfast.net Choosing Your Niche www.chooseyourniche.com Key Word Research and Discovery www.thekeywordmoneymachine.com Writing and Publishing e-Books www.myveryfirstebook.com Elance www.elance.com 06/17/10 Creating E-books and Other Info Products
  • 46.
  • 47. Thank you. Subscribe to “Bob Bly’s Direct Response Letter” at www.bly.com/reports

Notas del editor

  1. Edu-Marketing Revolution
  2. Edu-Marketing Revolution
  3. Edu-Marketing Revolution
  4. Edu-Marketing Revolution
  5. Edu-Marketing Revolution
  6. Edu-Marketing Revolution