In deze presentatie geeft Erno Hannink 7 tips aan ZZP'ers om klanten te werven via Internet.
Deze presentatie is onderdeel van de Kennisvloer (www.kennisvloer.nl) van Rabobank Graafschap-Noord.
57. 5 Blog wordpress.com hosted wordpress.org eigen hosting met WordPress 8.5% van alle websites
58. Percentage bedrijven die specifieke social media kanalen en/of blog gebruiken en een klant hebben gekregen via dat kanaal Bron: Hubspot State of the Inbound Marketing report http://bit.ly/inbound-marketing
59. Percentage bedrijven die specifieke social media kanalen en/of blog gebruiken en een klant hebben gekregen via dat kanaal Bron: Hubspot State of the Inbound Marketing report http://bit.ly/inbound-marketing
60.
61. Mediaan maandelijkse leads vs pagina's in Google Bron: Hubspot The State of Inbound Lead Generation http://bit.ly/inbound-lead-generation Mediaan maandelijkse leads Pagina's in Google
62. Meer publiceren = meer klanten Bron: Hubspot State of the Inbound Marketing report http://bit.ly/inbound-marketing Percentage van bedrijven dat een klant heet gekregen via hun blog Frequentie van bedrijfsblog artikelen
63. Impact van bloggen op leads Bron: Hubspot The State of Inbound Lead Generation http://bit.ly/inbound-lead-generation Wel bloggen Niet bloggen Wel bloggen Niet bloggen Bedrijven die niet bloggen Bedrijven die bloggen
64. Impact aantal artikelen op leads Bron: Hubspot The State of Inbound Lead Generation http://bit.ly/inbound-lead-generation Aantal artikelen in het blog Mediaan maandelijks aantal leads
Build trust Your target audience needs to start trusting you, your expertise, your experience, your results
Erno: To allow people to get to know you by seeing and hearing you virtually and find out what you’re up to and learn from you.
YouTube - Type of content Give tips ‘ how to’ videos with screen shots, (for shy people that don't want to be in the video)
Klanten testimonials
Interviews
Book reviews book trailers, welcome/introductie video voor je blog/website
Create your own http://www.youtube.com channel – when you add the description of your video be sure to start with a link to your websiteTake the video's you have created and put them on your websiteUpload your videos to http://www.tubemogul.c om (Start your own tv s how using your name or url http://www.annsmith.tv Post it on Facebook, Twe et about your video'sA dd a video to your LinkedIn profileInclude a link or a button to your youtube channel on your websiteAdd your youtube channel to your business card email signatureAlso think about uploading your video to Viddler and Vimeo (additional video channels)In general don’t make your videos too long, 3-5 minutes should do it. You can create Training and Instruction videos that can be longer (up to 1 hour) but it must be very valuable to the viewer. (longer than 20 minutes is paid)