Occupational Therapist Rachel Booth presents how you can use social media as a tool in continuing professional development

1. Social Media as a CPD tool?
Rachel Booth
Clinical Lead OT TEWV NHS trust
Chair of Northern and Yorkshire BAOT Region
rachel.booth2@nhs.net
@OT_rach

2. Aims
# What is Social media?
# Explore CPD
# Explain your responsibilities as a professional –Warning
# Begin to understand Twitter and Social Media
# How to transfer your Tweeting and online presence in to CPD
activities
# Practical session
#BAOTunison

3. What forms of social media do you
use?
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4. What is Social media?
• The social interaction
among people in which
they create, share or
exchange information
and ideas in virtual
communities and
networks
http://en.wikipedia.org/wiki/Social_media
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5. #BAOTunison

6. #BAOTunison

7. What is Continuing Professional
Development (CPD) ?
A range of learning activities
through which professionals
maintain and develop throughout
their career to ensure that they
continue to be able to practice
safely, effectively, and legally,
within their changing scope of
practice.
A joint statement on continuing
professional development for health
and social care practitioners
http://www.cot.co.uk/sites/default/files/gener
al/public/Joint-statement-on-CPD.pdf
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8. HCPC standards for CPD
Registrant must:
1. Maintain a continuous, up-to-date and accurate record of their CPD
activities;
2. Demonstrate that their CPD activities are a mixture of learning activities
relevant to current or future practice
3. Seek to ensure that their CPD has contributed to the quality of their
practice and service delivery
4. Seek to ensure that their CPD benefits the service user
5. Upon request, present a written profile (which must be their own work and
supported by evidence) explaining how they have met the standards for
CPD.
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9. Social media Policies
• Nursing & Midwifery
Council
• General Medical
Council
• Health and Care
Professions Council
• Your organisation
• British Dietetic Association
• The British Psychological Society
• Chartered Society of Physiotherapy
• Royal College of General Practitioners
• British Medical Association
• Royal College of Nursing
• Royal College of Midwives
• Royal Pharmaceutical Society
• British Association of Occupational
Therapists & College of Occupational
Therapists
• British Association of Art Therapist
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10. COT and Social
Media
http://www.cot.co.uk/forum
http://baotcot.wordpress.com
https://www.facebook.com/baotcot
https://twitter.com/baotcot
https://www.flickr.com/photos/baot
cot
http://www.linkedin.com/groups?ho
me=&gid=2460522&trk=anet_ug_
hm
http://www.youtube.com/user/baot
cot
http://www.slideshare.net/baotcot
BAOT/COT Social Media User
Guidance
This guidance aims to protect
individuals and the strategic position
and reputation of the Association and
College
http://www.cot.co.uk/sites/default/files/corpora
te_documents/public/social-media-guidance.doc
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11. Is using social media professional?
What the HCPC say
# Recognise social networking sites are
a useful way of communicating and
sharing information
# Information placed on social
networking sites is in the public
domain and can therefore be viewed
by other people.
# The HCPC will only be concerned if
your use raises concerns about your
fitness to practise.
# For example, - putting confidential
information
Make sure that when you use social
Networking Sites, your usage is
consistent with the HCPC standards.
# You must act in the best interests of
service users.
# You must respect the confidentiality of
service users.
# You must keep high standards of
personal conduct.
# You must behave with honesty and
integrity and make sure that your
behavior does not damage the public’s
confidence in you or your profession.
#BAOTunison

12. Think before you post
Appropriate to share that information?
Confidential? - about your service,
patient, client or colleague? –Don’t
post
This could include information about
their personal life, health or
circumstances.
General Rule - don’t put anything on
social media you would not like your
boss or grandmother to see.
You may use social networking sites to
share your views and opinions.
However, the HCPC and your work place
might need to take action if the comments
posted were offensive, for example if they
were racist or sexually explicit, or call you
professionalism in to dount
#BAOTunison

13. Some examples
@DavidCameron is a F*****g idiot the
#BedroomTax is going to create a bigger gap
between #MH SU’s and the general public
The use of language would be seen as
unprofessional
I disagree with @davidCameron the
#BedroomTax will create a bigger gap
between #MH SU’s and the general Public.
Had a mental week at work, two suicides
attempts, and an on going lack of
understanding of role of #OT – I need I big
drink
Feeling crap, work is s**t at the moment,
wish I worked somewhere else, might go
on the sick.
OMG worse day ever!!! so glad work is
over.
Think who is looking at this ?
Stay positive on line ?
Lots of challenges this week, time to
reflect.
#BAOTunison

14. How does twitter work - the basics?
Great guides on using twitter are
http://www.wikihow.com/Use-Twitter
http://claireot.wordpress.com/2012/03/19/how-to-twitter/
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15. Following and
Followers
Search twitter
Settings
Messages – Direct
message. Theses are
private
Timeline – tweets
by people you are
following
Me – your Tweets
and page
Notifications - tweets
you are mentioned in
Write a tweet
Tweet
A single update of 140
characters or less Change accounts if you
have more than one
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16. Recent publications and
presentations about
Twitter use
Social Media in Mental Health Practice -Online network
tools for recovery and living well -A practical guide for
health and social care practitioners working in mental
health services
Understanding Twitter’ by Fiona Maclean, Derek Jones, Gail
Carin-Levy and Heather Hunter in the June 2013 issue of
BJOT
2013 The Elizabeth Casson Memorial Lecture 2013:
Transformational leadership in occupational therapy —
delivering change through conversations Hunter EP. British
Journal of Occupational Therapy 76(8) 346-354”
Social media and professionalism for
new graduates (Brown, Andrew) OT
news May 2012
Social media as a professional tool
by Miriam Crowe - OT News July 2013
#BAOTunison

17. Ok so where does this all fit with
your CPD?
Face book
Pintrest
Linkin
You Tube
Professional and service user blog
Twitter
#OTalk – a talk that happens on line every
Tuesday from 8-9 with once a month journal
clubs
http://otalkocchats.wordpress.com
#OTuesday – people tweet what they are up
to every Tuesday to promote OT
#OTgeek some people add this to a tweet if
they feeing geeky
Tweet at learning events, COT conference
had its own #
#COT2013 people live tweeted from the
event so that others who were not there
could join in the learning.
#BAOTunison

18. So how can I evidence what I have
learnt for my CPD?
# Maintain a continuous, up-to-date and accurate
record of their CPD activities
# Using TRAMm Model
# Write a reflection on what you have learnt from
tweets you have read, #Otalks you have joined in.
# You could create your own blog for this purpose.
# Create a storify of a tweeting sessions you have
joined in
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19. The TRAMm Model for
Continuing Professional Development
Free CPD materials – For HCPC Standards
# A dynamic, interactive model which
encourages interaction and provides a
clear framework for maintaining and
recording CPD.
# Has Developed tools,
# The TRAMm Tracker and the
TRAMm Trail to help you keep track
of your CPD
http://www.trammcpd.com @TRAMmCPD
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20. What is Storify
# Storify helps making sense of what people post on social media. Our
users create the most important voices and turn them into stories.
# They are building a new information network that will give you the
social perspective on any event.
# Basically if you create an account you can the drag information from
all your social networking sites and websites to make a story of an
event and how you where included for your CPD – this website was
recommended to be used within a twitter chat with the HCPC
http://storify.com/about
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21. Blogging # Blogs range from the personal to
the political,
# Focus on a particular topic, or
can be more like personal
journals.
# Remember to act professional
on these sites.
# Be aware not all blogs will be
evidence based, so be careful.
My blog
http://greenoaty.wordpress.com
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22. Lets Have a go at tweeting
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23. References
# The NHS Knowledge and Skills Framework (NHS KSF) 2004
# http://www.slideshare.net/suebeckingham/building-your-professional-online-presence
# http://www.hcpc-uk.org/aboutregistration/standards/cpd/index.asp
# http://www.cot.co.uk/taxonomy/term/188/all
# http://www.hpc-uk.org/mediaandevents/news/index.asp?id=419
# http://www.cot.co.uk/strategic-plans/social-media-strategy-guidance
# http://www.nhsemployers.org/Aboutus/Publications/Pages/HR-social-media-
NHS.aspx
# http://mobilesocialwork.wordpress.com/2013/04/05/virtual-boundaries-ethical-considerations-
for-use-of-social-media-in-social-work/
# http://healthissocial.com/healthcare-social-media/hospital-social-media-policy/
# http://storify.com/about
# http://codex.wordpress.org/Introduction_to_Blogging
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