A personal brand is your public face. It's the way others recognise you, what you do, and how you can help them. This workshop explains the basic concepts of what a personal brand is, define who you're talking to, and how to get the message out. This workshop was made to Girl Geek Dinners Melbourne on Wednesday 1st May 2013. Image credits: Charley Lhasa from Flickr; Rob Schill, Paul Tynes, James Fenton and Fission Strategy from the Noun Project; David Dopacio from recursos2d and Rachel Bucknall's own designs.

1. Your brand is not a logo

3. What is a brand?

6. Zoom zoom

13. Who are you talking to?

15. ?

16. ?

17. ?

18. ?

19. ?

20. ?

22. Getting the message out

24. 

27. Where next?

29. Appearance
• Getting a headshot
sophiafieldphotography.com/
headshot_guide.html
• Visual branding
inspirationlab.files.wordpress.
com/2010/04/infographiclarge_v2.png
Before & After:Things Every
Designer Should Know
lynda.com/
blog.bufferapp.com/wp-content/
uploads/2013/04/color-guide.png

30. Your brand is not a logo
Opinion
• Writing a blog
socialmediaexaminer.com/26-
essentials-for-blogging-success-what-
you-need-to-know/
• Public speaking
seizetheroom.com/

31. Your brand is not a logo
Skills
• Mastering your pitch
graphicdesignblender.com/design-
pitch-15-seconds
• Write a
personal biography
wikihow.com/Write-a-Personal-Bio
• Building a
personal platform
youtube.com/watch?v=qeHtvuTcy70

32. Your brand is not a logo
Personality
• Using social media
socialmediaexaminer.com/boost-
personal-brand/
• Evangelising yourself
slideshare.net/whitneyhess/
evangelizing-yourself-1184852

33. Your brand is not a logo
Who can help you
• consultant in marketing/
public relations/
communications/
branding
• web/graphic designer
• writer
• stylist
• photographer

34. Your brand is not a logo
What to consider #1
• Are they a good fit for
my business?
• Do they have relevant
experience?
• Do they have the
necessary resources?
• Do you have a rapport?

35. Your brand is not a logo
What to consider #2
• Do they understand the
needs of your industry
and market? Can they
do the work creatively
and technically?
• Do they have
references? Have you
spoken to others
who have worked
with them?

36. http://is.gd/zyYJv9
Rachel Bucknall
@RachelBucknall