1. 45
www.psi-network.de PSI Journal 7/2015
also able to call themselves lucky: Fritz
Fuss, Swiss distributor of the WBF Wol-
lerau Company, won a brand-new “Star”
motor scooter.
ASSOCIATION MEETING
AT THE PSF FORUM
At the beginning of the evening event, Ro-
ger Riwar first extended his thanks to the
exhibitors and guests for an “eventful day”
and, speaking for the PSF Forum, formu-
lated the “goal of continuing to develop
and advance this event”. In addition, he
thanked the PSF organisation team, ­head­ed
by Thomas Oester, for their efforts at ma-
king the event a success, then also wel­
comed Konrad Godec, Chairman of the
Austrian promotional products associa­tion
VÖW and his wife Marion, who were pre-
sent as guests of honour. Godec in turn
extended thanks for the invitation and ­spoke
of an “initial step” in bringing the promo-
tional product associations of the two neigh-
bouring countries closer. Together it would
be possible to better strengthen the posi-
tion of promotional products, bundle in-
terests and thus push them through more
effectively, said Godec, who had also come
for an official meeting of the association
leaders of Germany, Austria and Switzer-
land being held during the PSF Forum.
For the first time, these talks mentioned
possibilities of collaboration between the
promotional product industries in the Ger-
man-speaking countries. The Swiss trade
show began in keeping with tradition on
the previous day with an exhibitors’ eve-
ning above the roofs of Lucerne in the ­Suite
Bar of the Monopol Hotel. Enjoying the
high spirits provided by the buffet, beer,
wine and prosecco, those attending were
able to spend a few entertaining hours net-
working in a relaxed atmosphere.
www.promoswiss.ch
Guest of honour from Austria:VÖW President
Konrad Godec (right) also assessed the new
products being presented.
Group picture of the lucky winners – the
victors of the Promofritz Awards beam-
ing at their good fortune (left to right):
Jörg Sons (SchärferWerben), Robert
Scheidegger (E7 Promotion),Tobias
Köckert (Mahlwerck Porzellan), Domi-
nique Magnin (LaCoray by comTeam),
Herbert Heuscher (Hervorragend), Beat
Nolze (cadolino by comTeam).
Culinary and communicative accents were set
by the traditional exhibitors’evening.
INDUSTRY
44
The event took place in the same city,
but the trade show was held at a new
location. After four events at Schweizer
Hof, the Swiss promotional product asso-
ciation Promoswiss moved its PSF Forum
to a new location: the Eiszentrum in Lu-
cerne. Here the exhibitors had more pres-
entation space at their disposal. Another
advantage was the modern infrastructure,
and the venue is easy for visitors to reach,
with free parking.
“A SMASHING SUCCESS”
This year, exactly 63 European promotio-
nal product manufacturers and suppliers
took advantage of the opportunity to show
a professional audience of Swiss promo-
tional product distributors and agencies
a varied spectrum of effective advertising
innovations. The first response to the PSF’s
new showplace was positive. Many of the
exhibitors applauded the conditions of the
locality, which was used for this purpose
for the first time. As always, however, Pro-
moswiss is going to undertake a detailed
survey of the exhibitors taking part, ­whose
number was roughly the same as in pre-
vious years. The number of visitors was
also similar to previous years, amounting
to 188 guests from 94 companies. Hence
the level of interest continues to be high,
which is very satisfactory for Promoswiss
President Roger Riwar and the recently
TRADITION MEETS
INNOVATION
restructured association board, now limi-
ted to five members. Riwar’s initial inter-
pretation was therefore quite gratifying,
“This year’s PSF Forum was a smashing
success!”
LUCKY WINNERS
The now highly esteemed trophies of the
Promofritz Awards were presented du­
ring the well-established event celebra-
ting new products, trends of tomorrow
and useful as well as beautiful examples
of promotional products whose use pro-
mises success. During a ceremonial din-
ner to which the organisers had invited
all exhibitors and visitors, Members of
the Promoswiss Board Christoph Zindel
and Adrian Schmidhäusler moderated the
ceremony. The winners in the “Promoti-
onal Product of the Year” category were:
“Magnet Meter” from Meterex (gold),
“Sektbombe” from Schärfer Werben (sil-
ver) and “3D Pop Up Karten” from Her-
vorragend (bronze). Among the victors
in the “Campaign of the Year” category
were: “Bommelmütze 1280” from La­Coray
by comTeam (gold), “Morphis Blutspen-
deaktion” from E7 promotion (silver) and
“Erne Challenge” from Cadolino by com-
Team (bronze). The Promofritz for “Inno-
vation of the Year” was awarded to Mahl-
werck Porzellan for the “Coffee2Go” cup
with gold chip. But one of the guests was
New location – more space: For the first
time, the PSF Forum was held at the
Eiszentrum in Lucerne.
On21MayLucerneonceagainbecametheshowplace
forthePSFForum,thepromotionalproducttrade
showbyPromo­swiss,theassociationoftheSwisspro-
motionalproductindustry.Duringtheevent,the
sought-afterPromofritzAwardswereagainconferred.
PSF FORUM 2015
“THIS YEAR’S PSF
FORUM WAS A
SMASHING
SUCCESS!”
“FOR THE FIRST TIME,
THESE TALKS MENTIONED
POSSIBILITIES OF
COLLABORATION BETWEEN
THE PROMOTIONAL
PRODUCT INDUSTRIES IN
THE GERMAN-SPEAKING
COUNTRIES.”