Marel Q1 2024 Investor Presentation from May 8, 2024
Social Media Marketing Training Session pt. 2
1. Social Media Marketing Training Session – Pt. 2
4/20/12
Speaker:
Rachel Melia
Online Marketing Consultant
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2. See Social Media Marketing Training
Session Pt. 1 for remainder of presentation
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3. Stats
18.7 million unique users (comScore)
Retaining and engaging users 2-3 times as efficiently as Twitter
was at a similar time in history (RJMetrics)
98 min average/mo on site (comScore)
97% female (AppData)
Top areas of the country for Pinterest users: East South Central
(Mississippi, Alabama, Kentucky, Tennessee) and West North
Central (Minnesota, Iowa, Missouri,
Nebraska, South Dakota and North
Dakota)
Approx. 3.6% of referral traffic
(Shareaholic 1/12)
39th most trafficked site (Alexa)
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4. Marketing Opportunities
Increase brand affinity
Stay top of mind
West elm has many boards
Drive traffic to website
that celebrate home and
decorating
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5. Best Practices
Create account using Twitter
business account (vs. personal
FB)
Develop multiple relevant
pinboards
Repin other’s images and pin your
own interesting images (your own
images drive traffic to site)
Don’t overtly self-promote
Showcase business’ personality
Update regularly
Host a contest to generate
excitement and increase
followers/drive traffic to website
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6. More companies doing Pinterest right..
Hubspot has boards
like “Fun Orange
Things” and
business related
images
RealSimple has
one of the largest
followings on
Pinterest
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8. Stats
100 million active users (Google)
Ave. 6 minutes on site
71% are male
Approx. .22% of referral traffic (Shareaholic 1/12)
Initial growth very fast
but has slowed down
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9. Marketing Opportunities
Similar to Facebook…
Build community of fans of your
product
Remain top of mind
Share promotions and discounts
Drive users to website
Also.. Product support, feedback,
awareness
Best Practices
Establish presence – personalize
page url, fill out page details
Post valuable content
Group followers into Circles
Create hangouts
http://www.socialmediaexaminer.com/12-google-marketing-tips-from-the-pros/
http://econsultancy.com/us/blog/9357-five-brands-that-are-using-google-
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effectively-3
11. Stats
30 million+ registered app users (Instagram)
1 billion+ photos uploaded (Instagram)
5 million+ photos uploaded/day (Instagram)
Note, just purchased by Facebook
Example of a
business profile
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12. Marketing Opportunities
Reach users on mobile device
Increase affinity
Stay top of mind
Users share photos to Facebook &
other social networks
Red Bull shares fun
photos evoking an
active lifestyle
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13. Best Practices
Create business profile
Share interesting photos regularly
Show brand’s personality
Users can Like and Comment
similar to Facebook
Share content across other social
media channels
User generated content
competitions work well to increase
engagement
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15. Stats
1.8 million users (Tumblr)
Hosts 50 million blogs (Tumblr)
160 min ave. on site/mo, second to Facebook (Tumblr)
Skews heavily 12-24 (Tumblr)
Cross between Twitter and
traditional blog – easily create
short and simple posts
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16. Marketing Opportunities
Stay top of mind with younger
audience
Easily create visual content to
share on other social networks
Drive traffic to website
Best Practices
Create short informal, photo
heavy posts
Ok to post multiple times/day
Cross post Instagram photos
Consider Tumblr in addition to
more full featured blog
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20. Thank you!
For questions or to connect:
Rachel Melia
rmelia@gmail.com
www.rachelmelia.com/
www.linkedin.com/in/rachelmelia
www.twitter.com/rachelmelia
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