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GroundReport’s
Field Guide to NYC Entrepreneurship




                 1
Quickly…




    2
What’s GroundReport?

Real Quick:

• Global citizen media platform founded in
  2006. Founded by lifelong New Yorker
  Rachel Sterne
• Mission: democratize the media.
• Empowers anyone to publish text articles,
  videos and photo news reports.
• Team of volunteer Wikipedia-style editors
  vets stories.
• Over 4,000 contributors around the world
  earn revenue shares based on traffic.
• Breaking scoops on major news, from Beijing
  Olympics to Mumbai terror attacks.
• Named one of BusinessWeek’s Most
  Promising Social Enterprises.


                                             3
Q.                            startup city?
     Why is NY the ultimate




A.



                        4
Step 1: Get Inspired

• Embrace the chaos.
• Follow your heart.
• Find your Big Idea.
• Be thankful you don’t live in a bubble like Silicon
  Valley.
• Realize you’re surrounded by the best and
  brightest across all industries.
• Go for an unconventional marriage. (Like web
  technology + foreign affairs.)




                                                  =
                        +
                                         5
Q.                            startup city?
     Why is NY the ultimate




A.



                        6
Step 2: Get Smart

• Find mentors: NY Tech Meetup,
  Web 2.0, Social Web
• Read Up!
  TechCrunch
  A VC
  Silicon Alley Insider
  PaidContent
  Mashable
• Join Listserves: NextNYC, Tech
  Meetup, PHP Developers
• Follow smart folks on Twitter like
  @JohnBorthwick @fredwilson
  @davidsrose @Caro @BrianStelter
  @JeffJarvis @hblodget



                                       7
Q.                            startup city?
     Why is NY the ultimate




A.



                        8
Step 3: Get Started

• Cowork.
New Work City
SparkSpace
Jelly


• Hire.
Bond Street Group
The Ladders
PaidContent
Twitter & Facebook
NYU & Columbia (Interns!)


• Test.
Free usability testing at Starbucks?


                                       9
Q.                            startup city?
     Why is NY the ultimate




A.



                       10
Step 3: Get Out There

• Network.
• Be a ‘Brand Ambassador’ for your startup.
• NYC is more media-centric than Silicon Valley. Embrace it.



                        Specifically:
                        • Present at the NY Tech Meetup, Video 2.0
                        • Start your own Meetup!
                        • Build Your Twitter Following: Become an Expert.
                        • Blog.
                        • Participate in Internet Week, Social Media Week,
                          NYC Entrepreneur Week, LaidOff Boot Camp
                        • Find events through Gary’s Guide
                        • Say Yes to EVERY Panel. (It’s an Honor)
                        • Get on Wikipedia, LinkedIn, Facebook

                                  11
Q.                            startup city?
     Why is NY the ultimate




A.



                       12
Step 4: Get Money

New York boasts incubators…    …and Venture Capital Firms.
• The Hatchery                 • Venrock
• NYC Seed                     • Sprout Group
• New York Angels              • Union Square Ventures
• Startup 2009 (SAI)




                              13
Q.                            startup city?
     Why is NY the ultimate




A.



                       14
Thanks!

   Find guide online at http://groundreport.com.




                   Email me at rachel@groundreport.com.

Special thanks to @trinaalbus @dorianbenkoil @bradszollose @scottperezfox
                  @stephiebee @midwaybeach @samseder.

                                     15

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GroundReport's Field Guide to NYC Entrepreneurship

  • 1. GroundReport’s Field Guide to NYC Entrepreneurship 1
  • 3. What’s GroundReport? Real Quick: • Global citizen media platform founded in 2006. Founded by lifelong New Yorker Rachel Sterne • Mission: democratize the media. • Empowers anyone to publish text articles, videos and photo news reports. • Team of volunteer Wikipedia-style editors vets stories. • Over 4,000 contributors around the world earn revenue shares based on traffic. • Breaking scoops on major news, from Beijing Olympics to Mumbai terror attacks. • Named one of BusinessWeek’s Most Promising Social Enterprises. 3
  • 4. Q. startup city? Why is NY the ultimate A. 4
  • 5. Step 1: Get Inspired • Embrace the chaos. • Follow your heart. • Find your Big Idea. • Be thankful you don’t live in a bubble like Silicon Valley. • Realize you’re surrounded by the best and brightest across all industries. • Go for an unconventional marriage. (Like web technology + foreign affairs.) = + 5
  • 6. Q. startup city? Why is NY the ultimate A. 6
  • 7. Step 2: Get Smart • Find mentors: NY Tech Meetup, Web 2.0, Social Web • Read Up! TechCrunch A VC Silicon Alley Insider PaidContent Mashable • Join Listserves: NextNYC, Tech Meetup, PHP Developers • Follow smart folks on Twitter like @JohnBorthwick @fredwilson @davidsrose @Caro @BrianStelter @JeffJarvis @hblodget 7
  • 8. Q. startup city? Why is NY the ultimate A. 8
  • 9. Step 3: Get Started • Cowork. New Work City SparkSpace Jelly • Hire. Bond Street Group The Ladders PaidContent Twitter & Facebook NYU & Columbia (Interns!) • Test. Free usability testing at Starbucks? 9
  • 10. Q. startup city? Why is NY the ultimate A. 10
  • 11. Step 3: Get Out There • Network. • Be a ‘Brand Ambassador’ for your startup. • NYC is more media-centric than Silicon Valley. Embrace it. Specifically: • Present at the NY Tech Meetup, Video 2.0 • Start your own Meetup! • Build Your Twitter Following: Become an Expert. • Blog. • Participate in Internet Week, Social Media Week, NYC Entrepreneur Week, LaidOff Boot Camp • Find events through Gary’s Guide • Say Yes to EVERY Panel. (It’s an Honor) • Get on Wikipedia, LinkedIn, Facebook 11
  • 12. Q. startup city? Why is NY the ultimate A. 12
  • 13. Step 4: Get Money New York boasts incubators… …and Venture Capital Firms. • The Hatchery • Venrock • NYC Seed • Sprout Group • New York Angels • Union Square Ventures • Startup 2009 (SAI) 13
  • 14. Q. startup city? Why is NY the ultimate A. 14
  • 15. Thanks! Find guide online at http://groundreport.com. Email me at rachel@groundreport.com. Special thanks to @trinaalbus @dorianbenkoil @bradszollose @scottperezfox @stephiebee @midwaybeach @samseder. 15