4. Tie your plan to a goal
Examples:
• Sell products and/or services
• Increase website traffic
• E-mail sign-ups
• Webinar sign-ups
• Increase brand/company awareness (this includes SEO!)
• Engage with your current and potential clients and partners
Your goal is not to increase fan or follower count!
5. Formulate objectives
• Sell products and/or services
• By what percentage point?
• Benchmarks per quarter?
• Different goals per product or service?
• Increase brand/company awareness (this includes SEO!)
• Choose your keywords
• “Editorial” calendar
• Engage with your current and potential clients and partners
• If they’re on social, make sure you know what they’re saying!
• Who are you going after & how will you find them?
7. Plan your communication tactics within each platform
• Who will engage?
• How often will that person engage? (Be realistic!)
• What platforms is your industry using?
• What platforms will your industry be using?
• Plan out your process and routine
• Should you outsource?
9. DO…
• Have conversations and engage in others
• Create engaging content
• Share relevant content
• Integrate channels
• Cross-promote when appropriate
• Take some risks and have some fun
http://www.youtube.com/watch?v=qY1Cz7iGuFI&feature=related
Remember, social is about being social!
10. DON’T…
• Over-promote
• Broadcast
• Sign up for a service and not use it
• Be too conservative
• Speak in a “corporate” voice – we’re all human, remember?
• Expect overnight success
11. Do you need a online events provider who can:
• Create branded registration pages with e-commerce capabilities?
• Seamlessly Stream Audio and Video?
• Offer OnDemand Playback Solutions?
• Provide a full service suite of CE services, including administration of
Evaluations and Exams, Verification of Participation and automatic
Certificate Delivery?
Schedule a demo with BeaconLive to learn how our solution is not our
service, but rather the value we provide to you.
12. Do you need a service provider who can:
• Build or redesign your website to better suit your business?
• Optimize your website for search engines?
• Create and help build your social media presence?
• Bring you to mobile?
Schedule a call with Astek to learn how your business can rule “the
Cloud”!
