More Related Content Similar to Social Media Workshop: The Set-Up, Process and Strategy (20) Social Media Workshop: The Set-Up, Process and Strategy2. Table
of
Contents
! Social
Media
Best
Prac3ces
Social
Media
Language
PlaBorms
! Rou3ne
! Tool
&
PlaBorm
Set-‐Up
! Publish
! Measure
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2011
3. The
Social
Media
Process
! Start
Backwards
! Do
Your
Research
! Pick
Your
PlaBorms
! Declare
Your
Process
! Be
Accountable
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Astek
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2011
4. Before
We
Begin
Tradi3onal
Marke3ng
Public
Rela3ons
Editorial
Social
Media
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2011
6. Start
Backwards
! What
are
your
goals?
! Not
just
your
business
goals
WRITE
THEM
DOWN
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2011
7. Now
What
! Goals:
Pick
3
! Be
measurable
! Be
realis3c
! Be
flexible
MAKE
YOUR
NEW
LIST
AND
KEEP
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UPDATING
IT
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2011
8. Make
Sure
Others
Know
! Communicate
! Who
needs
to
know?
! How
oXen
should
they
be
updated?
! How
oXen
should
you
be
updated?
CREATE
YOUR
PHONE
TREE
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Astek
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2011
14. Search
Engine
Op3miza3on
! Google
Ad
Words
and
Keyword
Tool
! Adwords
Editor
! SEM
Rush
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Astek
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2011
15. Search
Engine
Op3miza3on
! Pick
your
final
keywords
and
commit
to
them
MEDIUM
-‐
LOW
COMPETITION
AND
BE
SPECIFIC
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Astek
Consul3ng
2011
19. What
PlaBorms
Are
Growing?
Image
courtesy
of
ComScore
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2011
21. ASK…
Are
YOUR
partners
and
customers
engaging
on
those
plaBorms?
AND
Are
your
POTENTIAL
partners
and
customers?
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2011
23. Before
You
Get
PlaBorm-‐Happy
Where
is
your
social
content
going?
And
does
your
website
show
it?
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Astek
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2011
24. Your
Website
SHOULD
Be
Here
Expert
Resource’s
Resource
Website
Webinar
Webinar
Social
Host’s
Social
Website
Media
Media
Audience
Online
News
News
Website
www.astekweb.com
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Astek
Consul3ng
2011
27. Now
That
We
Have
That
Sorted
Out
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Astek
Consul3ng
2011
28. Facebook
and
Twier
Should
Be
Last
! Blog
! LinkedIn
! Google+
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2011
30. PlaBorm
Set-‐Up
! Blog
! Wordpress
! Squarespace
! Blogger
! Tumblr
! Posterous
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Astek
Consul3ng
2011
31. Blog:
What
Your
Web
Developer
Needs
! A
URL
! Your
preferred
plaBorm
! List
of
plug-‐ins
! Access
to
your
website
design
template
! A
deadline
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Astek
Consul3ng
2011
32. Blog:
Wordpress
Plug-‐Ins
! ShareThis
! Akismet
! Google
Analy3cs
for
Wordpress
! Google
XML
Sitemaps
! Pla3num
SEO
Pack
! Yoast
! Wordpress.com
Popular
Posts
! Outbrain
or
LinkWithin
! Livefyre
! For
when
you
start
with
Twi8er
! WP
to
Twier
! Tweet
Old
Post
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Astek
Consul3ng
2011
33. Blog:
What
You
Need
! An
editor
! Writer(s)
! A
required
(and
realis3c)
editorial
calendar
! A
quick
Wordpress
tutorial
for
best
prac3ces
! Buy-‐in
from
upper
management
! Your
keyword
list
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©
Astek
Consul3ng
2011
34. LinkedIn:
What
You
Need
! An
updated
company
page
! An
updated
personal
profile
! Group
involvement
! Content
that
drives
people
to
your
website
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©
Astek
Consul3ng
2011
35. LinkedIn:
Update
Your
Company
Page
! Media:
! Profile
Company
Banner:
646px
x
220px
Careers
Company
Banner:
646px
x
220px
Products
Company
Banner:
646px
x
220px
Profile
Company
Logo:
100px
x
80
px
Mobile
Company
Logo:
50px
x
50px
Square
“Services”
icon:
100px
x
80px
(unique
for
each
service
listed)
Youtube
Profile
Video
! Copy:
! List
of
company
special3es/Keywords
<
45
characters)
List
of
Services
<
45
characters
Service
Descrip3ons
<
250
characters
Disclaimer
<
400
characters
(If
needed)
Profile
Video
Title
Company
Service/Products
Summary
Title
<
100
characters
Company
Service/Products
Summary
Descrip3on
<
400
characters
! Other:
! Recommenda3ons
from
clients
(by
invite
once
page
is
complete)
www.astekweb.com
©
Astek
Consul3ng
2011
41. LinkedIn:
Join
3
Groups
! Join
your
preferred
groups
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Astek
Consul3ng
2011
42. LinkedIn:
Join
3
Groups
! Ac3vate
your
preferred
sepngs
! Subscribe
to
daily
emails
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Astek
Consul3ng
2011
43. LinkedIn:
Join
3
Groups
! Contribute
to
each
group
by
pos3ng
a
status
update
or
commen3ng
on
posts
at
least
three
3mes
per
week
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©
Astek
Consul3ng
2011
44. LinkedIn:
Personal
Profile
Check-‐List
! Get
your
keyword
list
out
! Install
the
following
plug-‐ins
! Skills
&
Exper3se
! Blog
Link
by
Typepad
! Slideshare
(if
applicable)
! Box.net
www.astekweb.com
©
Astek
Consul3ng
2011
46. Google+:
Create
a
Page
! Create
page
using
a
company-‐specific
Gmail
address
! Create
necessary
assets
! Google
Cover:
940×180
! Google
Profile
Photo:
260px
X
260px
! Fill
out
the
appropriate
informa3on
! Update
the
page
status
daily
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©
Astek
Consul3ng
2011
56. Editorial
Calendar
Sepngs
! Sepngs
Tab
General
Calendars
! General
Time
zone
Automa3cally
add
invita3ons
to
my
calendar
www.astekweb.com
©
Astek
Consul3ng
2011
57. Editorial
Calendar
Sepngs
! Calendars
Details
Share
This
Calendar
No3fica3ons
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Astek
Consul3ng
2011
59. Finding
What
to
Post
! Start
with
your
content
! RSS
feeds
! Google
Alerts
! Google
news
search
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©
Astek
Consul3ng
2011
63. The
Publishing
Kitchen
Sink
! Analy3cs
! Listening
Tools
Dashboards
! Radian6
! Google
Analy3cs
! Sysomos
! Omniture
! SM2
! Webtrends
! CustomScoop
! Argyle
Social
! SproutSocial
Complete
List:
hp://bit.ly/stmjRF
www.astekweb.com
©
Astek
Consul3ng
2011
66. Argyle:
Set-‐Up
Checklist
! Social
Proper3es
! Analy3cs
! Rules
! Users
! Time
Zone
! Bookmarklet
www.astekweb.com
©
Astek
Consul3ng
2011
76. Social
Media
Policy:
Get
One
socialmediagovernance.com/policies
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©
Astek
Consul3ng
2011
77. Measure
Your
Results
and
Remember…
! Your
business
is
different
! Your
website
is
different
! Your
site
visitors
interact
and
transact
differently
! Choose
YOUR
goals
and
set
your
own
form
of
measurement
www.astekweb.com
©
Astek
Consul3ng
2011
78. Your
Analy3cs
! Google
Analy3cs
! LinkedIn
Insights
! Social
Media
Tool
www.astekweb.com
©
Astek
Consul3ng
2011
80. Are
You
Mee3ng
Your
Goals?
! Create
monthly
reports
and
compare
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©
Astek
Consul3ng
2011
81. You
Have
Data:
Now
What?
! What
Worked?
! What
Didn’t?
! Who’s
Doing
it
Beer?
! Declare
Next
Steps
and
Updated
Goals
(if
applicable)
START
THAT
BACKWARDS
PROCESS
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ALL
OVER
AGAIN
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Astek
Consul3ng
2011
83. The
Social
Media
Mantra
! Have
goals
and
expecta3ons
! It’s
about
the
goals,
not
the
plaBorms
! Be
authen3c
! Be
realis3c
and
accountable
! Be
prepared
to
change
your
course
! Be
human
www.astekweb.com
©
Astek
Consul3ng
2011
84. Thank
You!
Rachel.Yeomans@AstekWeb.com
Twier.com/RachelYeomans
Twier.com/AstekWeb
LinkedIn.com/in/RachelYeomans
www.astekweb.com
©
Astek
Consul3ng
2011