Non profit social media conf at rackspace angela bartels
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Non profit social media conf at rackspace angela bartels
- 1. Find your customers: How to listen and What to listen for Angela Bartels The Rackspace Cloud April 2010
- 2. Quick Look Objectives & Responsibilities Develop a Strategy: Educate & Engage Determine the right toolset Real life examples
- 3. What’s the Objective & Who Owns it?
- 4. Determine your Objective Increase Measure of Success
- 5. Determine who is Responsible Marketing 101
- 6. Find your subject matter experts
- 9. Educate Spread your core message (statistics are always good) Share success stories (from contributors and from those whom you are supporting) Share industry related information (don’t make it always about just your organization) Be Transparent (share the real you!)
- 10. Share industry related information, even if it doesn’t mention you!
- 11. Engage Acknowledge those that are talking about you (whether it’s positive or negative) Join conversations you weren’t initially a part of (make sure it’s related)
- 12. Negative turned Positive “ P.S. I got an email reply from Rackspace... from a tweet o_o That speaks an unfathomable amount to your customer service. When it comes to that you're lightyears ahead of Linode, Dreamhost, (mt)... Hell, I'd probably hit the text limit for GMail trying to write down all the customer service experiences I've had that just seem like Windows ME compared to what you guys offer. You advertise Fanatical Customer Support and you deliver Fanatical Customer Service... and then some. If I could have your customer service and CDN, with Linode's speed and CPU configuration, I'd be set; alas, it cannot be so. I'm definitely hooked on your Cloud Files and look forward to using that in the future ”
- 13. There’s so many social media tools, which ones do I use??
- 14. Listen >> Google Alerts, Twitter Participate >> Twitter, Facebook Content >> Wordpress, YouTube, Flickr Buzz >> Delicious, Reddit, Digg Social Networks >> Facebook, LinkedIn, Google Buzz Measure success >> bit.ly, Tweetlytics Choose the ones that work for you
- 15. Here’s where you can find the Rackspace Cloud Blog – rackspacecloud.com/blog Twitter - @rackcloud, @cloudsupport Facebook – facebook.com/rackspacecloud Google Buzz - google.com/profiles/rackspacecloud LinkedIn – Rackspace Cloud Group Flickr – flickr.com/photos/rackspacecloud YouTube – youtube.com/therackspacecloud Delicious – delicious.com/rackspacecloud
- 19. Examples that Social Media works!
- 20. If you listen, you will find stories! SwebApps Extreme Home Makeover Red Beacon
- 21. Helpful Resources Mashable.com WeAreMedia.org Tony, CEO of Zappos – How Twitter can make you a better & happier person Email me! angela.bartels@rackspace.com
- 22. Thank you for your time!Questions?
Notas del editor
- Increase web traffic, educate the masses about cloud computing & the Rackspace Cloud, increase sign ups
- Success story: march of dimes (http://marchforbabies.com/why.aspx)
- http://www.rackspacecloud.com/blog/2010/03/19/kids-cancer-foundation-of-south-florida-on-the-rackspace-cloud/
- http://www.rackspacecloud.com/blog/2009/09/02/swebapps-opens-up-on-the-cloud/http://www.rackspacecloud.com/blog/2009/10/29/cybernautic-successfully-launches-extreme-makeover-home-edition-receiving-over-300000-hits/http://www.rackspacecloud.com/blog/2009/09/23/winner-of-techcrunch50-redbeacon-on-the-rackspace-cloud/Show who’s on the cloud page