Radisson Blu® is one of the world’s leading brands with more than 275 hotels in operation in 62 countries. The brand’s vibrant, contemporary and engaging hospitality is characterized by a unique Yes I Can!SM service philosophy, and all of its first class hotels offer a range of signature features that are empathetic to the challenges of modern travel, including the 100% Satisfaction Guarantee. Distinguished the world over as the brand with HOTELS DESIGNED TO SAY YES!TM, Radisson Blu offers a vivid visual celebration of leading-edge style where the delight is in the detail. Radisson Blu hotels are located in prime locations in major cities, airport gateways and leisure destinations across the world. Radisson Blu is part of the Carlson Rezidor Hotel Group portfolio which also includes Quorvus Collection, Radisson®, Radisson Red, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. For reservations and more information visit, www.radissonblu.com or the brand’s newsroom.

1. Cairo Egypt – October 2014
Radisson Blu Hotel, Cairo Heliopolis chips in for seventh Box
Appeal campaign
Radisson Blu Hotel Cairo Heliopolis today announced its participation in the Box Appeal, an
annual charity initiative organised by the Radisson Blu and Park Inn by Radisson hotels.
Now in its seventh edition, the month long campaign kicks off on September 15th across six
countries in the Middle East.
The Box Appeal involves volunteers from Radisson Blu Cairo and social community joining
forces to fill boxes with a predetermined list of daily essential items. Volunteers will then
distribute these boxes to the underprivileged.
“We have been involved with the Box Appeal since 2010 said Gamal Abdel Nour Training
Manager and Responsible Business Coordinator “Living and working in Cairo involves more
than just day to day operations at the hotel. With hotel volunteers for this year’s campaign,
responsibility to the community is proving to be ingrained into our thinking.”
Launched in 2008, the Box Appeal has collected 55,000 boxes for the Middle East’s less
fortunate. This year’s campaign will include the participation of 15 hotels in Bahrain,
Lebanon, Qatar, Egypt, Oman and the United Arab Emirates.
“With a pledge of 20,000 boxes, this year’s Box Appeal promises to be the biggest ever
contribution in the history of the campaign,” said Mark Willis, area vice president, Middle
East & Sub-Saharan Africa for The Rezidor Hotel Group. “This will very much be a
collaborative effort that includes volunteers from within our hotels, as well as local
companies, charities and schools. We look forward to engaging new people in this initiative
and making a meaningful contribution to the communities we work in.”
Radisson Blu and Park Inn Hotels are managed by the Carlson Rezidor Hotel Group. Over
the last five years, Carlson Rezidor has been consistently named as one of the World’s Most
Ethical Companies.
For a full list of participating hotels and other information, please visit
www.facebook.com/theboxappeal
ENDS

2. For further information, please contact
Nevine Nader, Director of Public Relations & Communication
+202 26965656, nevine.nader@radissonblu.com
About Radisson Blu ®
Radisson Blu® is one of the world’s leading brands with more than 275 hotels in operation
in 62 countries. The brand’s vibrant, contemporary and engaging hospitality is
characterized by a unique Yes I Can!SM service philosophy, and all of its first class hotels
offer a range of signature features that are empathetic to the challenges of modern travel,
including the 100% Satisfaction Guarantee. Distinguished the world over as the brand
with HOTELS DESIGNED TO SAY YES!TM, Radisson Blu offers a vivid visual celebration
of leading-edge style where the delight is in the detail. Radisson Blu hotels are located in
prime locations in major cities, airport gateways and leisure destinations across the world.
Radisson Blu is part of the Carlson Rezidor Hotel Group portfolio which also includes
Quorvus Collection, Radisson®, Radisson Red, Park Plaza®, Park Inn® by Radisson and
Country Inns & Suites By CarlsonSM. For reservations and more information visit,
www.radissonblu.com or the brand’s newsroom.

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