This includes basics of SEO , purpose of doing it, types, techniques involved, search process and best techniques which has to be adopted

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2. Search Engine Optimization
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WHAT IS SEO???

3. Increase visibility of your website in search engine
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SEO helps to…

4. Gain traffic from organic listings in search engine
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SEO helps to…

5. If you want your website to be found by people searching for the
products and services you sell, you need SEO.
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WHO NEEDS SEO???

6. TYPES OF SEO…
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7. ON PAGE SEO???
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Changes made to pages on the website to enhance appearance and to
increase traffic to your site

8. ON PAGE SEO???
Meta tag Relevant to page with maximum of 70 characters
Description Relevant to title with maximum of 160 characters
Keywords Density(usage) should be 2% to 3% and to be included
in title , description
H1 tags One <h1> tag has to be present with keyword if
possible
Alt tags Alternative text for image and must contain keyword
Page loading Loading speed must be above 80
Anchor text Text with links embedded in it. May contain keywords
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9. ON PAGE SEO???
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10. OFF PAGE SEO???
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Changes made off the site

11. OFF PAGE SEO???
Article Submission Writing articles about your site and submitting
it to top article directories like ezinearticles,etc.
Directory Submission Submitting site URL to top directories like
DMOZ into relevant category
Social bookmarking Creating your fan page in social media and
sharing updates
Blog Submission Creating suitable blogs inorder to
promote your services
Press Release Submission Writing news about your updates and
submitting it to top PR directories like
sbwire.com,etc.
Video distribution Publishing videos about services provided
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12. Backlinks Links to your site from another website
Must be from relevant site with unique class C IP
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13. LINK BUILDING???
One of the off-page SEO techniques.
Process of gaining quality backlinks
for your site through
directory submission,
PR submission, etc.
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14. SEARCH PROCESS
Involves 3 steps
Crawling Search engine crawler(Google-bot) looks for
results matching search query and collects in
google server
Indexing Collected results stored in database
Serving Results These results are displayed in SERPs(Search
Engine Results Page)
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If your website has been properly optimised on-page and off-
page, then it will surely be displayed on the SERP for the posed search
query

16. WHY GOOGLE???
Google is the most preferred search engine and so SEOs mainly focus
on google
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17. GOOGLE ALGORITHM???
Google uses two different algorithms to rate a site’s quality
 Panda
 Penguin
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18. PANDA MAINLY FOCUSES ON ON-PAGE
FACTORS, ESPECIALLY THE CONTENT QUALITY
So if a site has scrappy content or violates on-
page regulations, then it is more likely to be
penalised by Google Panda
PENGUIN MAINLY FOCUSES ON OFF-PAGE
FACTORS, ESPECIALLY BACKLINKS
If a site lacks quality backlinks, then it is more
likely to be penalised by Google Penguin
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19. There are about 200 factors based on which Google algorithm rates a
site’s quality. These factors are briefed in the following site
http://www.searchenginejournal.com/infographic-googles-200-
ranking-factors/64316/
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20. CRAWLER ELEMENTS???
There are certain elements in a web-page purely meant for
crawlers(Googlebot/ Spider). Following are major and essential
elements for crawler
 Source code Crawler looks for page title, description, necessary
html tags & other on-page factors
 Sitemap Lists all URLs present in a site(XML sitemap)
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21.  Robots.txt Lists files that need not be crawled
A site can have more than one xml sitemap and only one robots.txt file
submitted to root server
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22.  Navigation Has to be proper with bread crumb listing
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SEO TECHNIQUES???

24. Best SEO practice is to follow white hat strategy…
Provide quality content
Avoid Keyword stuffing
Provide proper redirects for not-found pages
Make sure to gain quality backlinks
Ensure submission of sitemaps and robots.txt file
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BEST SEO PRACTICE???

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Quality backlink
Quality content
Website indexed in Google’s
SERP

26. If you seek a best SEO service, you will definitely succeed..
For more details visit http://www.submitinme.com
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