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“Public Goodwill to Positive Action” 
! 
JKFloodRelief.Org Initiative 
Leadership Lessons 
A guide for Digital Communities 
@parrysingh
This is the story behind JKFloodRelief.Org 
! 
A volunteer initiative that came about within 24 hours to 
channelize public goodwill into action for JK Floods rescue & 
relief 
! 
Perhaps one of the largest to leverage digital tools to 
complement & catalyze the fantastic on ground efforts by 
thousands of brave volunteers 
! 
! 
We hope this documentation is a guide for similar efforts 
anywhere in the world
On the night of September 6, several areas in Jammu & Kashmir 
got flooded. 
! 
This was caused by unprecedented rain, highest in 100 years 
! 
Srinagar, the capital was submerged with water up to 15-20 ft in 
some areas & entire villages were wiped out 
! 
Over 500,000 were stranded 
! 
! 
! 
! 
! 
! 
! 
! 
! 
! 
Before After
The #jkfloodrelief.org Story
8 days later….
The #jkfloodrelief.org Story
#JKFloodRelief.Org 
One of the largest citizen driven initiatives at scale 
Hundreds of tons 
Relief Material 
! 
12000 
Rescue Leads 
30 
Corporate Partners 
26 
Collection Centres 
On Ground 
Relief Centres 
Global 
Footprint
5 steps to create communities like #JKFloodRelief 
1 
PROMPT SETUP 
3 
PARTNER WITH 
EXPERTS 
!!!!! 
4 
COMPLEMENT 
ON GROUND 
EFFORTS 
!!! 
5 
FOLLOW UP 
FOR CLOSURE 
!!!!! 
2 
! 
CLEAR 
COMMUNICATION 
!!!!
Setting up 
! 
Response Led 
! 
Communities
JKFloodRelief.Org core members 
RESPONSE LED COMMUNITIES 
! 
COMMON CAUSE 
DISTRIBUTED LEADERSHIP 
AMORPHOUS STRUCTURE 
! 
Real Time platforms enable Real Time communities
Corporate 
Partners 
COMMUNITY 
ECOSYSTEM 
! 
! 
! Citizens Non-core 
Non 
Profits 
Govt. 
IMPACT 
Core 
RESPONSE 
LED COMMUNITY 
FORCE 
! 
MULTIPLIER
Communicate 
! 
Clearly 
! 
Consistently 
! 
!
COMMUNICATION 
! 
REINFORCE 
Speed trumps perfection : Hashtags channelize action instantly
COMMUNICATION 
! 
REINFORCE 
!! 
A Hashtag + Call to action is a powerful force
COMMUNICATION 
! 
REINFORCE 
BANNERS: Powerful Causes need Communication that’s Direct
COMMUNICATION 
! 
REINFORCE 
!! 
Change messages as you build digital assets
COMMUNICATION 
! 
REINFORCE 
LISTEN 
! 
Become an information switchboard
COMMUNICATION 
! 
REINFORCE 
LISTEN 
SHARE 
!! 
Share problems & resolutions
Share problems & resolutions 
COMMUNICATION 
! 
REINFORCE 
LISTEN 
SHARE 
!!
Share problems & resolutions 
COMMUNICATION 
! 
REINFORCE 
LISTEN 
SHARE 
!!
Share achievements & challenges 
COMMUNICATION 
! 
REINFORCE 
LISTEN 
SHARE 
!!
The #jkfloodrelief.org Story
Develop 
! 
Partner 
! 
Ecosystem
PARTNER ECOSYSTEM 
! 
EXPRESS SPECIFIC NEEDS 
!!! 
Needs change daily 
Daily needs update 
Articulate specific needs to generate partner interest
PARTNER ECOSYSTEM 
! 
EXPRESS SPECIFIC NEEDS 
RECOGNIZE PARTNERS 
!! 
Promote partner activities
PARTNER ECOSYSTEM 
! 
EXPRESS SPECIFIC NEEDS 
RECOGNIZE PARTNERS 
!!! 
Share proof publicly
Sep 9 
9 Partners 
Sep 9 
19 Partners 
PARTNER ECOSYSTEM 
Today 
28 Partners 
! 
EXPRESS SPECIFIC NEEDS 
RECOGNIZE PARTNERS 
!!!!!!!
Be a genuine source for the best option…promote even if you’re 
not a partner 
PARTNER ECOSYSTEM 
! 
EXPRESS SPECIFIC NEEDS 
RECOGNIZE PARTNERS 
!!!
PARTNER ECOSYSTEM 
! 
EXPRESS SPECIFIC NEEDS 
RECOGNIZE PARTNERS 
EMPOWER 
!!!!! 
Do what you do best…hyperlink the rest
PARTNER ECOSYSTEM 
! 
EXPRESS SPECIFIC NEEDS 
RECOGNIZE PARTNERS 
EMPOWER 
!!!!! 
Empowerment knows no borders
Complement 
Catalyze 
On ground efforts
COMPLEMENT OFFLINE 
! 
VOLUNTEERS 
!!! 
Volunteering is infectious…share the efforts
COMPLEMENT OFFLINE 
! 
VOLUNTEERS 
!!! 
The real action is on ground
COMPLEMENT OFFLINE 
! 
VOLUNTEERS 
NON PROFITS 
!!! 
Crowdsource a humanitarian FedEx
COMPLEMENT OFFLINE 
! 
VOLUNTEERS 
NON PROFITS 
!!! 
Crowdsource a humanitarian FedEx
COMPLEMENT OFFLINE 
! 
VOLUNTEERS 
NON PROFITS 
!!! 
Information channel for on ground agencies
COMPLEMENT OFFLINE 
! 
VOLUNTEERS 
NON PROFITS 
GOVERNMENT 
!!! 
Curated information for official relief efforts
COMPLEMENT OFFLINE 
! 
VOLUNTEERS 
NON PROFITS 
GOVERNMENT 
!!! 
Remember the real heroes
COMPLEMENT OFFLINE 
! 
VOLUNTEERS 
NON PROFITS 
GOVERNMENT 
!!! 
Coordinate with government efforts
! 
Reassess 
! 
Follow up 
! 
Closure 
!
FOLLOW UP 
! 
REGROUP 
!!! 
Regroup at pivotal stages
FOLLOW UP 
! 
REGROUP 
REASSESS 
!!!! 
Reassess needs from Rescue to Relief to Rehabilitation
FOLLOW UP 
! 
REGROUP 
REASSESS 
!!!! 
Help people get back to their normal lives
FOLLOW UP 
! 
REGROUP 
REASSESS 
!!!! 
Continue to be a “post-peak” information source
FOLLOW UP 
! 
REGROUP 
REASSESS 
CLOSURE 
!!!! 
Accountability to partners & volunteers
1 
SETTING UP RESPONSE 
COMMUNITIES 
! 
COMMON CAUSE 
DISTRIBUTED LEADERSHIP 
AMORPHOUS STRUCTURE 
! 
5 steps to create Response driven 
communities like #JKFloodRelief 
3 
PARTNER ECOSYSTEM 
! 
EXPRESS SPECIFIC NEEDS 
RECOGNIZE PARTNERS 
EMPOWER 
!!!! 
4 
COMPLEMENT OFFLINE 
! 
VOLUNTEERS 
OFFLINE AGENCIES 
GOVERNMENT 
!!! 
5 
FOLLOW UP 
! 
REGROUP 
REASSESS 
CLOSURE 
!!!! 
2 
COMMUNICATION 
! 
REINFORCE 
LISTEN 
SHARE 
!!
Scale for other efforts
! 
! 
! 
Common Interests can be channelized for specific response 
! 
! 
Digital tools enable crowdsourced action 
! 
! 
! 
Scale isn’t always resource intensive 
! 
! 
Speed trumps perfection 
! 
! 
! 
!
! 
To the thousands of selfless, faceless & committed 
public volunteers & Army personnel on ground 
who made this possible 
! 
Thank You 
! 
! 
JKFLOODRELIEF.ORG 
A VOLUNTEER DRIVEN INITIATIVE 
JKFloodRelief.Org is now INCrisisRelief.Org 
@INCrisisRelief

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The #jkfloodrelief.org Story

  • 1. “Public Goodwill to Positive Action” ! JKFloodRelief.Org Initiative Leadership Lessons A guide for Digital Communities @parrysingh
  • 2. This is the story behind JKFloodRelief.Org ! A volunteer initiative that came about within 24 hours to channelize public goodwill into action for JK Floods rescue & relief ! Perhaps one of the largest to leverage digital tools to complement & catalyze the fantastic on ground efforts by thousands of brave volunteers ! ! We hope this documentation is a guide for similar efforts anywhere in the world
  • 3. On the night of September 6, several areas in Jammu & Kashmir got flooded. ! This was caused by unprecedented rain, highest in 100 years ! Srinagar, the capital was submerged with water up to 15-20 ft in some areas & entire villages were wiped out ! Over 500,000 were stranded ! ! ! ! ! ! ! ! ! ! Before After
  • 7. #JKFloodRelief.Org One of the largest citizen driven initiatives at scale Hundreds of tons Relief Material ! 12000 Rescue Leads 30 Corporate Partners 26 Collection Centres On Ground Relief Centres Global Footprint
  • 8. 5 steps to create communities like #JKFloodRelief 1 PROMPT SETUP 3 PARTNER WITH EXPERTS !!!!! 4 COMPLEMENT ON GROUND EFFORTS !!! 5 FOLLOW UP FOR CLOSURE !!!!! 2 ! CLEAR COMMUNICATION !!!!
  • 9. Setting up ! Response Led ! Communities
  • 10. JKFloodRelief.Org core members RESPONSE LED COMMUNITIES ! COMMON CAUSE DISTRIBUTED LEADERSHIP AMORPHOUS STRUCTURE ! Real Time platforms enable Real Time communities
  • 11. Corporate Partners COMMUNITY ECOSYSTEM ! ! ! Citizens Non-core Non Profits Govt. IMPACT Core RESPONSE LED COMMUNITY FORCE ! MULTIPLIER
  • 12. Communicate ! Clearly ! Consistently ! !
  • 13. COMMUNICATION ! REINFORCE Speed trumps perfection : Hashtags channelize action instantly
  • 14. COMMUNICATION ! REINFORCE !! A Hashtag + Call to action is a powerful force
  • 15. COMMUNICATION ! REINFORCE BANNERS: Powerful Causes need Communication that’s Direct
  • 16. COMMUNICATION ! REINFORCE !! Change messages as you build digital assets
  • 17. COMMUNICATION ! REINFORCE LISTEN ! Become an information switchboard
  • 18. COMMUNICATION ! REINFORCE LISTEN SHARE !! Share problems & resolutions
  • 19. Share problems & resolutions COMMUNICATION ! REINFORCE LISTEN SHARE !!
  • 20. Share problems & resolutions COMMUNICATION ! REINFORCE LISTEN SHARE !!
  • 21. Share achievements & challenges COMMUNICATION ! REINFORCE LISTEN SHARE !!
  • 23. Develop ! Partner ! Ecosystem
  • 24. PARTNER ECOSYSTEM ! EXPRESS SPECIFIC NEEDS !!! Needs change daily Daily needs update Articulate specific needs to generate partner interest
  • 25. PARTNER ECOSYSTEM ! EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS !! Promote partner activities
  • 26. PARTNER ECOSYSTEM ! EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS !!! Share proof publicly
  • 27. Sep 9 9 Partners Sep 9 19 Partners PARTNER ECOSYSTEM Today 28 Partners ! EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS !!!!!!!
  • 28. Be a genuine source for the best option…promote even if you’re not a partner PARTNER ECOSYSTEM ! EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS !!!
  • 29. PARTNER ECOSYSTEM ! EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS EMPOWER !!!!! Do what you do best…hyperlink the rest
  • 30. PARTNER ECOSYSTEM ! EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS EMPOWER !!!!! Empowerment knows no borders
  • 31. Complement Catalyze On ground efforts
  • 32. COMPLEMENT OFFLINE ! VOLUNTEERS !!! Volunteering is infectious…share the efforts
  • 33. COMPLEMENT OFFLINE ! VOLUNTEERS !!! The real action is on ground
  • 34. COMPLEMENT OFFLINE ! VOLUNTEERS NON PROFITS !!! Crowdsource a humanitarian FedEx
  • 35. COMPLEMENT OFFLINE ! VOLUNTEERS NON PROFITS !!! Crowdsource a humanitarian FedEx
  • 36. COMPLEMENT OFFLINE ! VOLUNTEERS NON PROFITS !!! Information channel for on ground agencies
  • 37. COMPLEMENT OFFLINE ! VOLUNTEERS NON PROFITS GOVERNMENT !!! Curated information for official relief efforts
  • 38. COMPLEMENT OFFLINE ! VOLUNTEERS NON PROFITS GOVERNMENT !!! Remember the real heroes
  • 39. COMPLEMENT OFFLINE ! VOLUNTEERS NON PROFITS GOVERNMENT !!! Coordinate with government efforts
  • 40. ! Reassess ! Follow up ! Closure !
  • 41. FOLLOW UP ! REGROUP !!! Regroup at pivotal stages
  • 42. FOLLOW UP ! REGROUP REASSESS !!!! Reassess needs from Rescue to Relief to Rehabilitation
  • 43. FOLLOW UP ! REGROUP REASSESS !!!! Help people get back to their normal lives
  • 44. FOLLOW UP ! REGROUP REASSESS !!!! Continue to be a “post-peak” information source
  • 45. FOLLOW UP ! REGROUP REASSESS CLOSURE !!!! Accountability to partners & volunteers
  • 46. 1 SETTING UP RESPONSE COMMUNITIES ! COMMON CAUSE DISTRIBUTED LEADERSHIP AMORPHOUS STRUCTURE ! 5 steps to create Response driven communities like #JKFloodRelief 3 PARTNER ECOSYSTEM ! EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS EMPOWER !!!! 4 COMPLEMENT OFFLINE ! VOLUNTEERS OFFLINE AGENCIES GOVERNMENT !!! 5 FOLLOW UP ! REGROUP REASSESS CLOSURE !!!! 2 COMMUNICATION ! REINFORCE LISTEN SHARE !!
  • 47. Scale for other efforts
  • 48. ! ! ! Common Interests can be channelized for specific response ! ! Digital tools enable crowdsourced action ! ! ! Scale isn’t always resource intensive ! ! Speed trumps perfection ! ! ! !
  • 49. ! To the thousands of selfless, faceless & committed public volunteers & Army personnel on ground who made this possible ! Thank You ! ! JKFLOODRELIEF.ORG A VOLUNTEER DRIVEN INITIATIVE JKFloodRelief.Org is now INCrisisRelief.Org @INCrisisRelief