The document discusses niche marketing. It defines a niche market as a small subset of the overall market that a specific product focuses on, such as a bridal shoe shop. Niche marketing means selling a product or service to a specialized demand group. It involves targeting small customer groups with common interests. The document also discusses different types of buyers in a niche market and how niche marketing strategies can help businesses succeed by understanding customer psychology and promoting products effectively to the right audiences.

1. Presented By:Anu Mishra MBA 3rd Sem BU 1

2. Presented By :Anu Mishra
MBA 3rd Sem
Presented By:Anu Mishra MBA 3rd Sem BU 2 BU

3. • A niche market is the subset of the market on
which a specific product is focusing.
• Every single product that is on sale can be
defined by its niche market.
• It is also a small market segment and an
example would be a bridal shoe shop because
there is not very many of them around.
Presented By:Anu Mishra MBA 3rd Sem BU 3

4. • The word ‘niche’ is defined as: “A special area
of demand for a product or service”.
• ‘Marketing’ is defined as: “The opportunity to
buy or sell”.
• Niche marketing means buying or selling a
product or service in a special area of
demand.
• Oftentimes big businesses use niche
marketing.
Presented By:Anu Mishra MBA 3rd Sem BU 4

5. • It is a form of business that has few people
trying to attain a common goal within its own
niche.
• A group consisting of people looking for
something in common, the demand and wants
are within the own niche.
Presented By:Anu Mishra MBA 3rd Sem BU 5

6. Types of buyers
• A person who will buy, the emotional people like
a hobbyist or a sportsman.
• People who will buy the product but they will
take some time to decide on what to buy. They
take time but will certainly buy the product.
• The people who will buy it in the future and will
take some time for the process. They are more
careful and sensible type who will read the
review on the net and then decide.
Presented By:Anu Mishra MBA 3rd Sem BU 6

7. • The niche marketing strategy enables that
business runs with success and there are no
problems at all in the respect of the publicity
aspect of the business.
Presented By:Anu Mishra MBA 3rd Sem BU 7

8. Niche Affiliate Marketing
• The strategy to ensure that people get the best of
the business in the many avenues through the
perfect business relation among the people and
potential clients.
• Through niche marketing the people can get all
the necessary info about the entire aspect of the
business promotion.
• Main aspect of the business is to understand the
psychology of the people and act accordingly.
Presented By:Anu Mishra MBA 3rd Sem BU 8

9. Presented By:Anu Mishra MBA 3rd Sem BU 9