friends it has been 3 years since i made these PPT's when i was studying at IIPM

1. Presentation by: Rahul Tiwari (54) Aditya Gulshan (03) Jrituraj

6. INDUSTRIAL ANALYSIS RECOMMENDATIONS Keller brand equity model Potential Market Loyal Client base

7. INDUSTRIAL ANALYSIS RECOMMENDATIONS

8. INDUSTRIAL ANALYSIS RECOMMENDATIONS

10. Bargaining Power of Suppliers: -- Tiger shoes which used to supply for Blue Ribbon (NIKE) demanding more control over its operations in 1971 -- Lack of finance available for US openings led Nike to sell the licensing rights to local distributors in Europe. -- Each Distributor focusing on its own country and after selling a number of other athletic shoe brands. Porter’s Five Forces Model INDUSTRIAL ANALYSIS RECOMMENDATIONS

13. Intensity of Rivalry between Firms in the Industry: -High competition in an Oligopoly (other leading firms include Adidas, Puma, Fila, New Balance) -Strong brand identity and product differentiation -Intensity of Rivalry is moderate Porter’s Five Forces Model INDUSTRIAL ANALYSIS RECOMMENDATIONS

14. Porter’s Five Forces Model INDUSTRIAL ANALYSIS RECOMMENDATIONS High Moderate Low Bargaining Power of Suppliers Bargaining Power of Buyers Threat of Substitutes Threat of New Entry Intensity of Rivalry Between Firms

19. Vertical Integration benefits: -Full control -More profits -Drawbacks -Very costly -Less flexible Alternatives INDUSTRIAL ANALYSIS RECOMMENDATIONS

20. Balanced scorecard Benefits: -Control -Competitive advantage Drawbacks: -Commitment INDUSTRIAL ANALYSIS RECOMMENDATIONS Alternatives

21. Balanced scorecard: -Competitive advantage -Less expensive -Preservation of control -Preservation of flexibility INDUSTRIAL ANALYSIS RECOMMENDATIONS Conclusion

22. Thank you