NicWars Game Concept is my attempt to Gamify for Solution of the Problem of Smoking. Smoking is the Single Largest Preventable cause of disease and premature death. Based on a research from WHO, Tobacco users need help to Quit and most users want to Quit. The research also states that Counselling and medication can more than double the chance that a smoker who tries to Quit will actually succeed. NicWars is a game concept that attempts to assist people to help their smoker friends and colleagues quit smoking, slowly, steadily and surely.

1. A Gamified Quit Smoking Initiative
by
Rajesh Shenoy
@rajeshshenoy28

2. The Bitter Truth!
$150 Billion each year
Gamified by
Smoking related diseases cost the Rajesh Shenoy
US
2

3. Smoking affects every part of the
human body !!!
Gamified by Rajesh Shenoy
3

4. But, there is Hope…
Source: WHO
Gamified by Rajesh Shenoy
4

5. … and How Gamification Helps pg1
• A non-smoker takes up a social cause to help a friend
quit smoking. BE THE HERO.
• The non-smoker, invites the smoker to join a game.
He also invites other folks to join in to encourage the
smoker to quit smoking. COMMUNITY.
• The smoker Abstains from Nicotine during his chosen
short periods each day over a week. AUTONOMY,
CHALLENGE.
• Each challenge overcome, the Folks applaud, this
encourages the Smoker to make Progress. FRIENDS.
Gamified by Rajesh Shenoy
5

6. … and How Gamification Helps pg2
• Each level overcome, smoker earns a Warrior Status
and Badge. BADGES, PROGRESSION TO MASTERY.
• Non Smoker Leaderboards (number of smokers being
converted) & Smoker Leaderboards (levels cleared).
LEADERBOARDS.
• Once a Smoker is converted, he can help another
Smoker Friend to Quit – this way, the chances of him
getting back to Nicotine are reduced. BE THE HERO.
• When people quit smoking, others will know, more
smokers will fight the NicWars and WIN !!!.
Gamified by Rajesh Shenoy
6

7. Help a friend… Make a Difference
Invite your smoker
friend/player & you
earn the Guru Badge
After player Quits
completely, help
someone else
Player takes Smoke
Free Hours & Days
Challenges
Player chooses own
Smoke Free time
to the rescue…
Player completes a
challenge & earns a
Warrior Badge
Earn more Warrior
badges as player
levels up
Gamified by Rajesh Shenoy
7

8. Help a friend… Make a Difference
Invite your smoker
friend/player & you
earn the Guru Badge
After player Quits
completely, help
someone else
Player takes Smoke
Free Hours & Days
Challenges
Player chooses own
Smoke Free time
to the rescue…
Player completes a
challenge & earns a
Warrior Badge
Earn more Warrior
badges as player
levels up
Gamified by Rajesh Shenoy
8

9. Help a friend… Make a Difference
Invite your smoker
friend/player & you
earn the Guru Badge
After player Quits
completely, help
someone else
Player takes Smoke
Free Hours & Days
Challenges
Player chooses own
Smoke Free time
to the rescue…
Player completes a
challenge & earns a
Warrior Badge
Earn more Warrior
badges as player
levels up
Gamified by Rajesh Shenoy
9

10. Help a friend… Make a Difference
Invite your smoker
friend/player & you
earn the Guru Badge
After player Quits
completely, help
someone else
Player takes Smoke
Free Hours & Days
Challenges
Player chooses own
Smoke Free time
to the rescue…
Player completes a
challenge & earns a
Warrior Badge
Earn more Warrior
badges as player
levels up
Gamified by Rajesh Shenoy
10

11. Help a friend… Make a Difference
Invite your smoker
friend/player & you
earn the Guru Badge
After player Quits
completely, help
someone else
Player takes Smoke
Free Hours & Days
Challenges
Player chooses own
Smoke Free time
to the rescue…
Player completes a
challenge & earns a
Warrior Badge
Earn more Warrior
badges as player
levels up
Gamified by Rajesh Shenoy
11

12. Help a friend… Make a Difference
Invite your smoker
friend/player & you
earn the Guru Badge
After player Quits
completely, help
someone else
Player takes Smoke
Free Hours & Days
Challenges
Player chooses own
Smoke Free time
to the rescue…
Player completes a
challenge & earns a
Warrior Badge
Earn more Warrior
badges as player
levels up
Gamified by Rajesh Shenoy
12

13. Help a friend… Make a Difference
Invite your smoker
friend/player & you
earn the Guru Badge
After player Quits
completely, help
someone else
Player takes Smoke
Free Hours & Days
Challenges
Player chooses own
Smoke Free time
to the rescue…
Player completes a
challenge & earns a
Warrior Badge
Earn more Warrior
badges as player
levels up
Gamified by Rajesh Shenoy
13

14. The warriors fighting the NicWars
Legionary
Ninja
Samurai
Apache
Knight
Spartan
Aztec
Viking

15. NicWars – Challenges & Leveling Up
Gamified by Rajesh Shenoy
15

16. NicWars – Challenges & Leveling Up
Gamified by Rajesh Shenoy
16

17. NicWars – Challenges & Leveling Up
Gamified by Rajesh Shenoy
17

18. The NicWars Story
The Folks
Congrats!
Good Work!
Accept
Awesome!
Invite
The Guru
START
HERE
Take the
Challenge
Invite
Challenge
Completed
Accept
The Player
Badge
Unlocked
Gamified by Rajesh Shenoy
18

19. The NicWars Story
The Folks
Congrats!
Good Work!
Accept
Awesome!
Invite
The Guru
Take the
Challenge
Invite
Challenge
Completed
Accept
The Player
Badge
Unlocked
Gamified by Rajesh Shenoy
19

20. The NicWars Story
The Folks
Congrats!
Good Work!
Accept
Awesome!
Invite
The Guru
Take the
Challenge
Invite
Challenge
Completed
Accept
The Player
Badge
Unlocked
Gamified by Rajesh Shenoy
20

21. The NicWars Story
The Folks
Congrats!
Good Work!
Accept
Awesome!
Invite
The Guru
Take the
Challenge
Invite
Challenge
Completed
Accept
The Player
Badge
Unlocked
Gamified by Rajesh Shenoy
21

22. The NicWars Story
The Folks
Congrats!
Good Work!
Accept
Awesome!
Invite
The Guru
Take the
Challenge
Invite
Challenge
Completed
Accept
The Player
Badge
Unlocked
Gamified by Rajesh Shenoy
22

23. The NicWars Story
The Folks
Congrats!
Good Work!
Accept
Awesome!
Invite
The Guru
Take the
Challenge
Invite
Challenge
Completed
Accept
The Player
Badge
Unlocked
Gamified by Rajesh Shenoy
23

24. The NicWars Story
The Folks
Congrats!
Good Work!
Accept
Awesome!
Invite
The Guru
Take the
Challenge
Invite
Challenge
Completed
Accept
The Player
Badge
Unlocked
Gamified by Rajesh Shenoy
24

25. The NicWars Story
The Folks
Congrats!
Good Work!
Accept
Awesome!
Invite
The Guru
Take the
Challenge
Invite
Challenge
Completed
Accept
The Player
Badge
Unlocked
Gamified by Rajesh Shenoy
25

26. The NicWars Story
The Folks
Congrats!
Good Work!
Accept
Awesome!
Invite
The Guru
Take the
Challenge
Challenge
Completed
Invite
Accept
The Player
Badge
Unlocked
Gamified by Rajesh Shenoy
26

27. The NicWars Story
The Folks
Congrats!
Good Work!
Accept
Awesome!
Invite
The Guru
Take the
Challenge
Challenge
Completed
Invite
Accept
The Player
Badge
Unlocked
Gamified by Rajesh Shenoy
27

28. The NicWars Story
The Folks
Congrats!
Good Work!
Accept
Challenge
Completed
Awesome!
Invite
The Guru
Take the
Challenge
Invite
Accept
The Player
Badge
Unlocked
Gamified by Rajesh Shenoy
28

29. The Guru Leaderboard
Player
Aztec
Aaron
4
4
Caleb
Legionary
Apache
Samurai
33
Ninja
Viking
Spartan
3
3
5
5
3
8
1
2
2
Sherry
Anna
10
10
3
3
Bala
Dan
Guru
33
2
2
Knight
4
1
1
1
1
Archie
3
1
Betty
2
1
2
1
• Shows the number of people the Guru is working on at any given time.
• The leader has the maximum number of graduated Guru’s.
Gamified by Rajesh Shenoy
29

30. The Warrior Leaderboard
Aztec
Legionary
Apache
Samurai
Ninja
Viking
John






Jack




Tom



Kelly



Mac


Player
Spartan
Knight
Guru
• shows the progress of each warrior.
Gamified by Rajesh Shenoy
30

31. The Warrior Leaderboard
BADGES TO BE EARNED
Aztec
Legionary
Apache
Samurai
Ninja
Viking
John






Jack




Tom



Kelly


Mac


Player
Spartan
Knight
Guru
BADGES EARNED

• shows the progress of each warrior.
Gamified by Rajesh Shenoy
31

32. About Me
Rajesh Shenoy
• 18 years experience in Software
Delivery and Quality Assurance. Have
been studying and researching on
Gamification for the past few months. I
am very interested to use these
techniques to enhance Employee &
Consumer Engagement and Personal
Well being.
• NicWars is my attempt to Gamify the
“Quit Smoking” Initiative.
• Email: rajeshshenoy28@gmail.com
•
@rajeshshenoy28
Gamified by Rajesh Shenoy
32

33. The following slides provide more information on the gamification
aspects of the game
NOTES
Gamified by Rajesh Shenoy
33

34. Notes pg1
• Bartle’s Player Types
– Socializer
– Achiever
• Game Mechanics in play
–
–
–
–
–
–
Badges
Challenges
Progression To Mastery
Leaderboard
Feedback
Be the Hero
Gamified by Rajesh Shenoy
34

35. Notes pg2
• Autonomy for the Smoker, he can choose the
Smoke Free Hours in the day.
• There is an option of Boo’ing by the Guru and the
Folks, if the Warrior cheats.
• A Cheating Warrior may be demoted by the Folks
and the Guru because he brings dishonor to the
clan.
• Once a Smoker reaches the Guru level, he will be
encouraged to accept a smoker to convert. This
way the social pressure keeps him away from
cigarettes
Gamified by Rajesh Shenoy
35

36. Notes pg3
• The Empty Bar Problem, will be resolved by self
motivated Smokers (Achievers), who can take up
the challenges and level up. The Social Good will
motivate them to further the cause and get more
people to play the game.
• This project has been created for completion of
the Gamification Level 2 Course.
• I have googled and downloaded the pictures used
in this presentation, Copyright belongs to the
respective owners, infringement is not intended.
Gamified by Rajesh Shenoy
36