5. MAJOR PLAYERS
Company Sales as on 31 March Product segment
2010
(US$ mn)
Britannia Industries Ltd 785.5 Tiger, Good Day, Marie Gold
Colgate Palmolive India Ltd 408.8 Colgate, Palmolive, Axion, Dish
Wash
Dabur India Ltd 706.5 Dabur Amla, Vatika, Fem, Dabur
Gulabri, Dabur Chyawanprash,
Hajmola
GlaxoSmithKline Consumer 421.9 Horlicks, Boost, Maltova, Eno, Iodex
Healthcare India Ltd
Godrej Consumer Products Ltd 425.2 Ezee, Godrej Dish Wash Cinthol,
(GCPL) Color Soft FairGlow, No 1,
KeshKala.
Gujarat Cooperative Milk Marketing 1,700 Amul
Federation (AMUL)
Hindustan Unilever Ltd. 3,700.8 Lakme, Lifebuoy, Lux, Pepsodent,
Sunsilk, Ponds, Rexona, Vaseline,
Fair and Lovely, Dove, Pears, Active
Wheel, Rin, Surf Excel.
Indian Tobacco Co. Ltd. 758.7 Aashirvaad, Sunfeast, Fiama Di
6. MARKET SHARE OF MAJOR PLAYERS
COMPANY Market share MARKET SHARE
Hindustan uniliver 36.4%
ltd. HUL 36.4%
Indian tobacco 30% ITC 30%
company
Nestle 8.2% Nestle 8.2%
Britania
Britania 6% 6.0%
Dabur 4.3%
Dabur 4.3%
Others
15.1%
Others 15.1%
7. MAJOR CHALLENGES TO THE INDUSTRY
Inadequate distribution network.
High competition between large and small
players.
Taylor made products with attractive
packaging.
Collaboration and partnership do work !!!
Reach, role, of distribution and pricing.
Low price high quality.
Competent front end sales force.
8. GLOBAL PLAYER IN INDIA
Hindustan Unilever Limited
Procter & Gamble Hygiene & Health Care
Limited (P&G)
Godrej Consumer Products Limited
(Godrej)
Dabur India Limited (Dabur)
Colgate-Palmolive (India) Limited
Nestle India Limited
9. MARKET SEGMENTS
Food products is the largest consumption category in
India, accounting for nearly 21 per cent of the country‘s
GDP.
Some of the leading players in this segment include
Britannia Industries Ltd, Dabur India Ltd, GlaxoSmithKline
Consumer Healthcare India Ltd and Gujarat Cooperative
Milk Marketing Federation (GCMMF).
10. MARKET SEGMENT
Indian FMCG market segment
Baby Care 2%
Fabric Care 12%
Food Products 43%
Hair Care 8%
Household 4%
OTC Products 4%
Others 5%
Personal Care 22%
11. ADVANTAGE TO INDIA
LARGE AND
GROWING YOUTH
POPULATION
EMERGENCE OF
INFRASTRUCTURE
ORGANISEDRETAIL
DEVELOPMENT
BUSINESS
Advantage
India
SIGNIFICANT
INCREASE IN GROWING
CONSUMPTION URBANISATION
LEVELS
INCREASING
DISPOSABLE
INCOME
12. SWOT ANALYSIS OF FMCG INDUSTRY
STRENGTHS
Low operational costs
Presence of established distribution networks
in both urban and rural areas
Presence of well-known brands in FMCG
sector
13. WEAKNESSES
Lower scope of investing in technology and
achieving economies of scale, especially in
small sectors.
Low exports levels
"Me-tooʺ products, which illegally mimic the
labels of the established brands. These
products narrow the scope of FMCG
products in rural and semi-urban market.
14. OPPORTUNITIES
Untapped rural market
Rising income levels, i.e. increase in
purchasing power of consumers
Large domestic market- a population of over
one billion.
Export potential
High consumer goods spending
15. THREATS
Removal of import restrictions resulting in
replacing of domestic brands.
Slowdown in rural demand
Tax and regulatory structure
16. TRENDS & PLAYERS
The Structure
Critical operating rules in Indian FMCG sector
Majority of the product classes require very low
investment in fixed assets
Existence of contract manufacturing
Marketing assumes a significant place in the
brand building process
Providing good price points is the key to
success
18. YOGESH CHANDER DEVESHWAR
Born on 4 Feb,1947
Chairman of ITC Limited
Education
Bachelor of Technology Degree in Mechanical Engineering
from the Indian Institute of Technology,Delhi in 1968
AMP Diploma from Harvard Business School, United States
Carrer
Honours & Awards
19. PAUL BULCKE
Born on 1954
CEO of Nestle on 20th Sep,2007
Education
graduated as a commercial engineer at the
Katholieke Universiteit Leuven and is an
alumnus of the Vlerick Leuven Gent
Management School. He also, attended the
program for Executive Development at the
Swiss leading business school International
Institute for Management Development, IMD in
Lausanne.
20. ROBERT A MCDONALD
Born on 20th June,1953
President & CEO of Procter & Gamble
Early Life & Carrer
Awards & Positions
In 2007, McDonald received the inaugural
Leadership Excellence Award from the U.S.
Naval Academy and Harvard Business
Review