What started very innocuously as online advertising banners 10 years ago, has progressed rapidly. And how ! From search engine based advertising which made Google a household brand and left Microsoft seriously behind in the online space to social media - the journey has been fast & furious. (With mobile Web adding to the fury.) Leaving the corporate types (media as well as other brands), scrambling to keep up. P.S. What does 'M' stand for? Media, Marketing, Mobile ....