If you manage content marketing across multiple channels, you know your All-Star posts. They’re the posts that stand out in your analytics, the ones that see the most clicks and earn the most Likes, Retweets and Shares, and you should be proud of them. High fives all around. But the best part of All-Star posts, beyond all those Likes, Retweets and Shares, is that they can help marketers of any size scale their content marketing program. That is, used properly, your All-Star posts can power multiple programs and executions across multiple channels.

1. Three Practical Strategies
For Scaling Your Content
Marketing
Making The All-Star Team
How Your Top Posts Scale Your Content
Marketing Strategy
October, 2014
www.rallyverse.com
@rallyverse
September 2014
www.rallyverse.com
@rallyverse

2. Do you know your
All-Star Posts?
2

3. They’re the posts that
stand out in your
analytics.
The posts that earn
the most clicks,
Retweets and Shares.

4. We have some very very
pragmatic strategies for scaling
your content marketing.
And they’re
extremely helpful if
you’re looking for a
way to scale your
content marketing.
(That don’t involve hiring five
more people.)

5. Here Are Five Ways To Get
Your All-Stars In The Game
And Scale Your Content
Marketing.

6. Post Them Again

7. Simple: if it worked before,
it’s likely that it will work
again.

8. And our What data is curation?
shows
that if your All-Star
post content is
evergreen, you won’t
see a decline in
engagement.
For content marketers, curation
means assembling content
around your brand and the
themes and topics that matter to
you.

9. That means:
Don’t be shy about
sharing successful
posts to your social
audience more than
once.
You can even call
them #ICYMI

10. Cross-Post To
Multiple Networks

11. If it works on one network, it
will likely work on another.
That is, if it worked on
Twitter, it will probably work
on LinkedIn.

12. You’ll need to customize
the post to make it work,
and be sure your voice
and presentation are
appropriate for the
destination, of course.
12

13. That means:
Take your best
Twitter posts to
LinkedIn and your
best blog posts to
Slideshare.
And so forth.

14. Build A Widget

15. If content is working
on your social
channels, you can
bring it onto your
own site.

16. We have some very very
pragmatic strategies for scaling
your content marketing.
Add your best posts to
your landing pages
and beyond with
widgets – and allow
your site visitors to
engage with them.
(That don’t involve hiring five
more people.)

17. That means:
Use available tools
to populate html or
RSS widgets with
your most popular
social posts

18. Put Your Best
Content In The
Hands Of Your
Team

19. Do your colleagues need
content to share with
clients and prospects in
conversations on social
media?

20. All-Star What content is curation?
is
exactly the content
that will help them to
start conversations
and demonstrate
thought leadership.
For content marketers, curation
means assembling content
around your brand and the
themes and topics that matter to
you.

21. That means:
Collect your All-
Star posts in an
email or intranet
site and give your
team easy ways to
share them.

22. Use All-Stars To
Power Paid Media

23. If you want to extend your
social reach with paid
media, you’ll need to make
sure you have great
creative.

24. And there’s no safer bet
than the creatives that
have succeeded in your
organic channels.

25. That means:
Review your All-
Star posts and place
them in your
creative rotation
when you run paid
social media
campaigns.

26. If you need help
executing on any of
these strategies, give us
a call.
26

27. We have a simple platform to help you make your
•A Tll-Shtarrs weoerk hPardrera inc altl tihcesea wla ys and more.
Strategies For Scaling
Your Content Marketing
Our platform can
identify and scale your
All-Star posts to all of
these • September scenarios.
2014
And more.
• www.rallyverse.com
• @rallyverse

28. Thank You
info@rallyverse.com
@rallyverse