Brendan Schwartz, CTO of Wistia, shares his secrets for how they've built their product as a largely bootstrapped company.

1. Do less, slower.
How to build a great product
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2. I am Brendan from
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3. Product strategy =
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4. Minimize complexity
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5. Conceptual complexity
Product complexity
Technical complexity
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6. Conceptual complexity
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7. Product complexity
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8. Technical complexity
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9. Minimize complexity?
That sounds easy.
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10. Sunday, June 9, 13

11. Sunday, June 9, 13

12. It isn’t easy.
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13. Pitfalls, traps, and general evils
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14. Creator’s euphoriaPITFALL
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15. Fear of missing featuresTRAP
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16. Customer pressureGENERAL EVIL
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17. Part 1:
From nothing to something
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18. 10x thinking, 1x doing
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19. Don’t hire that developer.
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20. Sunday, June 9, 13

21. Lean on support.
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22. Wistia’s “Billing System”
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23. Quarantine risky features.
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24. Sunday, June 9, 13

25. Part II:
Keep it simple while building it big.
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26. Don’t just say “no”.
Say “no, here’s why”.
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27. No, here’s why.No.
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28. Never let customers use
the old version.
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29. Sunday, June 9, 13

30. Don’t use an issue tracker.
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31. Wistia’s Issue Tracker
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32. What’s the best part about all this?
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33. Them You
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34. You will crush everyone.
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35. Thanks, you guys.
@brendan
brendan@wistia.com
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