Political communications aim to communicate messages to the masses through effective mediums. According to Joseph Goebbels, a good idea must be properly presented to win. The message should appeal to the audience's socio-economic class and interests while maintaining consistency with the organization's positioning. Talking heads, channels like newspapers and radio, and networks of influential people can help spread the message. Propaganda techniques like using bandwagons, appealing to emotions, and transferring qualities aim to persuade audiences.

1. Political Communications
"A good idea does not win simply because it is
good. It must be presented properly if it is to
win." -Joseph Goebbels

2. Goals in Political Communication
Communicate
Persuade Defend Consolidate

3. Communicate
Who
What Why
You

4. Political Propaganda
“Propaganda is aimed at the broad masses. It
speaks the language of the people because it
wants to be understood by the people.”
–Joseph Goebbels

5. Political Propaganda
Masses Message Medium

6. Masses
Sex
Know your
Socio-
Economic
Class
audience.
Population

7. Message
Program Stance on
Events
and Policies Issues

8. Message
Presence
Credibility Position
People Action

9. Message
“Out of sight is
out of mind.”

10. Message
Political Organizations need to widen its base by appealing to the most number of
people , but at the same time it must remain consistent with its branding to sustain
credibility and its core base.
Good
Populist Consistency Political
Positioning

11. Medium
“Medium is the message.”
• Talking heads
• Channels
• Network

12. Talking Heads

13. Talking Heads
The best person to deliver the
message

14. Channels
Social
Newspaper Radio
Media

15. Network

16. Network
 Officers of Allied Organizations Tap on Rumor and
 College-based Newspapers
 Fraternities
Gossip Mongers
 Influential People
 Organization Members

17. Always Court Attention.

18. Some Propaganda Techniques

19. Bandwagon

20. Bandwagon
Everybody wants to belong in a group. Nobody
wants to be alone. People naturally gravitate
toward a group of people. Bandwagon
technique cashes in on this need.

21. Beautiful People

22. Beautiful People
People readily identify with people with beautiful
qualities. No one wants to be associated with
undesirable qualities.

23. Transfer
Transfer aims to project
positive qualities of a
person/object to another by
association.

24. Transfer

25. Political Propaganda
“ A good propaganda need not lie.”
–Joseph Goebbels

26. Prepared by
Lawrence Villamar
Bachelor of Laws (Continuing)
Bachelor in Public Administration and
Governance