2. April - June 2012: Profitability improved
further
Net sales MEUR 169.7 (149.5)
up 13.5% or 12.8% at
comparable exchange rates;
Like-for-like* growth 4.9%
EBITDA MEUR 51.6 (40.6)
EBITDA-margin 30.4% (27.2%)
EBIT MEUR 22.7 (15.4)
EBIT-margin 13.4% (10.3%)
Gross capex MEUR 23.9 (44.6)
Cash flow after investments
MEUR 7.3 (-20.4)
*Excluding acquisitions in Sweden and Norway
Interim Report January-June 2012 l 9 August 2012 2
3. January-
January- June 2012: Good first half of the year
Net sales MEUR 334.1 (283.9)
up 17.7% or 17.1% at
comparable exchange rates;
Like-for-like* growth 8.4%
EBITDA MEUR 93.5 (68.2)
EBITDA-margin 28.0% (24.0%)
EBIT MEUR 35.1 (18.1)
EBIT-margin 10.5% (6.4%)
Gross capex MEUR 59.6 (76.5)
Cash flow after investments
MEUR 13.6 (-31.1)
Net debt MEUR 280.6 (238.2)
Gearing 87.2% (80.4%)
Number of outlets 379 (399)
*Excluding acquisitions in Sweden and Norway
Interim Report January-June 2012 l 9 August 2012 3
4. All financial targets were reached in Q2/12
Good sales growth based on
ROI >18% p.a. over a business cycle
stengthened market positions and 35 %
rental rates 30 %
25 %
Growth was also fuelled by 20 %
15 %
aquisitions and outsourcing deals
10 % 19 %
Positive cash flow in Q2 2012 5 %
0 %
2005 2006 2007 2008 2009 2010 2011 Q2
ROI Target 2012
EPS growth >15% p.a. over a business cycle Gearing ≤120% at end of each fiscal year
300 %
140 %
200 % 120 %
100 %
100 %
*139% 80 %
0% 60 %
-100 % 40 % 87 %
20 %
-200 %
0 %
2005 2006 2007 2008 2009 2010 2011 Q2
2005 2006 2007 2008 2009 2010 2011 Q2
EPS Target 2012
Gearing Target 2012
*R12 Q2 2012 vs. Q2 2011
Interim Report January-June 2012 l 9 August 2012 4
5. Capital turnover continued to develop positively
and was 123% for the last 12 months
Invested capital by quarter
MEUR
800 160 %
708 707
700 654 140 %
586 588 591 605
600 562 581 578 565 552
544
568 120 %
536
515 524 508 509 496 508
494
500 100 %
400 80 %
300 60 %
200 40 %
100 20 %
0 0%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4Q1 Q2
2007 2008 2009 2010 2011 2012
Invested capital Net sales/Invested capital, rolling 12 month
Capital turnover amounted to 123% (109%) for the last 12 months
at the end of June 2012
Interim Report January-June 2012 l 9 August 2012 5
6. Net sales grew in all segments except Europe
Central
Change in net sales Q2 YoY, % Change in net sales 1-6 YoY, %
30 % 35 %
25 % 30 %
25 % 30 %
21 %
20 % 25 % 21 %
15 % 20 %19 %
15 % 14 %13 % 13 % 20 % 18 %
15 %
10 % 15 %
5% 10 %
0% 5%
-5 % 0%
-10 % -5 %
-15 % -10 %
-20 % -15 %
-19 % -14 %
-25 % -20 %
Interim Report January-June 2012 l 9 August 2012 6
8. Positive cash flow generation in both Q2 and
H1/2012
Cash flow Q2/12 vs. Q2/11 Cash flow 1-6/12 vs. 1-6/11
40,0 100,0
34.2
30,0 80,0 75.4
23.7
20,0 60,0 51.0
10,0 7.3 40,0
0,0 20,0 13.6
-10,0 0,0
-20,0 -20,0
-20.4
-30,0 -40,0 -31.1
Cash flow from Cash flow after Cash flow from Cash flow after
operations investments operations investments
Q2/11 Q2/12 1-6/11 1-6/12
Q2/11 Q2/12 1-6/11 1-6/12
Interim Report January-June 2012 l 9 August 2012 8
9. Adjusting operations in Europe Central where
market conditions have weakened
Number of employees in
Europe Central reduced to
676 (879)
Operations are being
restructured for increased
cost efficiencies and
synergies across the four
countries
Focus on broadening the
customer base especially in
the industrial sector and the
DIY market
Interim Report January-June 2012 l 9 August 2012 9
10. Market outlook – Construction output forecasts
Country 2012F 2013F 2014F Source*
Nordic
Finnish Construction Industries, RT**/
Finland -2%/-2.6% - 0.0% 2.6% Euroconstruct
Swedish Construction Federation***/
Sweden -1%/-2.5% - 2.2% 2.3% Euroconstruct
Norway 4.0% 4.3% 3.4% Euroconstruct
Denmark 3.2% 2.3% 2.2% Euroconstruct
Europe Central
Poland 6.0% -2.1% 1.5% Euroconstruct
Czech Republic -7.2% -1.9% 0.8% Euroconstruct
Slovakia -3.0% 4.8% 3.6% Euroconstruct
Hungary -3.6% 0.6% 6.6% Euroconstruct
Europe East
Russia 0-5% - 0-5% 0.5% Euroconstruct
Estonia 15.0% 0.0% -2.0% Euroconstruct
Latvia 9.0% 4.0% -1.0% Euroconstruct
Lithuania 12.0% 3.0% 0.0% Euroconstruct
Ukraine n.a. - n.a. n.a. Euroconstruct
*Source: Euroconstruct June 2011, **April 2012, ***May 2012
Interim Report January-June 2012 l 9 August 2012 10
11. Growth in Nordic construction order books
stable on 8-10% level
Order book Nordics (BEUR, real exchange rates)*
10 60 %
9
8 40 %
7
6 20 %
5
4 0%
3
2 -20 %
1
0 -40 %
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2007 2008 2009 2010 2011 2012
Skanska SRV
YIT Lemminkäinen
Change in Net sales YoY, R12 Ramirent Change in order backlog YoY, Nordic construction
8% growth vs. Q2/11 in both real and fixed exchange rates
4% increase vs. Q1/12
* Order books for Swe, Fin, Nor, Den
Interim Report January-June 2012 l 9 August 2012 11
12. Ramirent outlook 2012 unchanged
In 2012, net sales
are expected to
increase and the
result before taxes is
expected to improve
compared to 2011.
Interim Report January-June 2012 l 9 August 2012
13. Priority set on maintaining preparedness to
manage market conditions and strengthen our
competitiveness
Cautious capex spending
Strict cost control
Maintain strong balance sheet
Continue to develop the common
Ramirent platform and provide
customers enhanced efficiency
through integrated solutions
Interim Report January-June 2012 l 9 August 2012 13
14. SEGMENT REVIEW
14
Ramirent Plc I 10 May 2012 I Interim Report January-March 2012
15. Finland
Highlights Sales and EBIT by quarter
MEUR
Growth was driven by high 50 25 %
45
industrial activity especially in 41 42
38
41
northern Finland and high 40 36 38 35 37 20 %
34
29 31 30 15 %
construction activity especially 30
28
in the beginning of the quarter. 10 %
20
5%
EBIT improved due to higher 10 0%
utilisation rates and improved 0 -5 %
price levels in many product Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
groups. 2009 2010 2011 2012
Net sales EBIT-%
Finland Q2 Q2 Change Change 1-6/ 1-6/ Change Change 2011
2012 2011 (EUR) (Local) 2012 2011 (EUR) (Local)
Net sales, 41.4 36.5 13% 13% 79.8 66.8 20% 20% 154.7
MEUR
EBIT, MEUR 7.0 4.7 49% 12.0 6.1 98% 22.8
EBIT-margin 17.0% 12.9% 15.0% 9.1% 14.7%
Employees 619 633 -2% 596
Outlets 80 85 -6% 83
Interim Report January-June 2012 l 9 August 2012 15
16. Sweden
Highlights Sales and EBIT by quarter
Like-for-like* growth was MEUR
60 54 25 %
7.5% in Q2/12 and 5.4% in 51
48
H1/12. 50 45 45 20 %
41 42
Main growth drivers were 40 35 36
32 33 31 32 15 %
29
large industrial projects in 30
northern Sweden, continued 10 %
20
strong overall demand in the 5%
10
capital city area and western
0 0%
Sweden. Activity in the
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
southern parts of the country 2009 2010 2011 2012
was slow. Net sales EBIT-%
EBIT improved based on good
utilisation rates.
Sweden Q2 Q2 Change Change 1-6/ 1-6/ Change Change
2012 2011 (EUR) (Local) 2012 2011 (EUR) (Local) 2011
Net sales, MEUR 50.9 42.1 21% 19% 99.1 83.4 19% 18% 182.7
EBIT, MEUR 8.6 7.0 24% 15.1 13.1 15% 33.2
EBIT-margin 16.9% 16.5% 15.3% 15.7% 18.2%
Employees 727 563 29% 630
Outlets 84 73 15% 79
*Excluding acquisitions in Sweden
Interim Report January-June 2012 l 9 August 2012 16
17. Norway
Highlights Sales and EBIT by quarter
Like-for-like* growth was 4.1% MEUR
in Q2/12 and 8.0% in H1/12. 50 16 %
42 44 14 %
40 38
Improved construction and 40 12 %
industrial activity, especially in 31 33 30 10 %
29 29 28 27 28
30 25 27 8%
the Southeast part of Norway, 6%
continued to drive demand. 20 4%
2%
EBIT improved due to higher 10 0%
utilisation rates and price -2 %
0 -4 %
levels in most product groups.
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
Consto AS signed a 2009 2010 2011 2012
cooperation agreement and Net sales EBIT-%
outsourced its equipment to
Ramirent.
Norway Q2 Q2 Change Change 1-6/ 1-6/ Change Change 2011
2012 2011 (EUR) (Local) 2012 2011 (EUR) (Local)
Net sales, MEUR 38.1 30.5 25% 21% 81.8 63.1 30% 26% 144.8
EBIT, MEUR 5.4 2.4 126% 9.3 2.8 236% 11.2
EBIT-margin 14.2% 7.9% 11.4% 4.4% 7.7%
Employees 471 518 -9% 486
Outlets 43 43 0% 42
*Excluding acquisitions in Norway
Interim Report January-June 2012 l 9 August 2012 17
18. Denmark
Highlights Sales and EBIT by quarter
MEUR
Growth was driven by 16 15 20 %
improved overall construction 14 12 10 %
11 11
activity including increased 12 11 11 10 10 0%
10 9 9 10 8
public sector investments. 10 8 -10 %
8
-20 %
6
EBIT turned positive and 4 -30 %
increased on the back of good 2 -40 %
fleet utilisation and stable 0 -50 %
price levels in many product Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2009 2010 2011 2012
groups.
Net sales EBIT-%
Denmark Q2 Q2 Change Change Q2 Q2 Change Change 2011
2012 2011 (EUR) (Local) 2012 2011 (EUR) (Local)
Net sales, MEUR 11.2 9.9 13% 13% 21.0 18.2 15% 15% 44.1
EBIT, MEUR 0.2 -0.3 N/A 0.0 -1.5 N/A 0.1
EBIT-margin 2.0% -2.9% 0.1% -8.4% 0.2%
Employees 178 160 11% 186
Outlets 22 21 5% 22
Interim Report January-June 2012 l 9 August 2012 18
19. Europe East
Highlights Sales and EBIT by quarter
Net sales increased in all the MEUR
20 19 30 %
segment countries in Q2/12 17 16
15 20 %
compared to previous year. 15 13 13
12 12 12 10 %
Infrastructure construction was 11
10 9 0%
the main growth driver in Russia 10 9 8 -10 %
and Ukraine. In the Baltic
5 -20 %
countries demand was driven
-30 %
also by infrastructure and
0 -40 %
renovation construction as well Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
as projects in the energy sector. 2009 2010 2011 2012
EBIT improved based on good Net sales EBIT-%
fleet utilisation in most product
groups.
Europe East Q2 Q2 Change Change 1-6/ 1-6/ Change Change 2011
2012 2011 (EUR) (Local) 2012 2011 (EUR) (Local)
Net sales, 15.0 13.0 15% 14% 27.2 22.4 21% 20% 56.1
MEUR
EBIT, MEUR 1.6 1.0 65% 1.5 -0.7 327% 5.9
EBIT-margin 10.8% 7.5% 5.7% -3.0% 10.5%
Employees 433 411 5% 439
Outlets 60 51 18% 58
Interim Report January-June 2012 l 9 August 2012 19
20. Europe Central
Highlights Sales and EBIT by quarter
MEUR
Net sales decreased in all segment 25 20 %
22
countries in Q2/12 compared to 20 19 19 19
15 %
20 18 10 %
the previous year. 16 16 16 15
14 14 5%
Lower construction and industrial 15 12
13
0%
activity decreased demand for 10
-5 %
rental equipment in Poland. -10 %
5 -15 %
Market conditions remained -20 %
difficult in the other countries. 0 -25 %
Operations are being restructured Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2009 2010 2011 2012
to drive higher synergies and cost
Net sales EBIT-%
efficiencies across the countries.
Profitability of operations was
burdened by low utilisation rates.
Europe Central Q2 Q2 Change Change 1-6/ 1-6/ Change Change 2011
2012 2011 (EUR) (Local) 2012 2011 (EUR) (Local)
Net sales, MEUR 15.3 19.0 -19% -15% 28.5 33.4 -14% -9% 73.9
EBIT, MEUR 0.1 1.1 -88% -2.1 -0.1 N/A 5.5
EBIT-margin 0.9% 5.7% -7.3% -0.3% 7.4%
Employees 676 879 -23% 825
Outlets 90 126 -29% 122
Interim Report January-June 2012 l 9 August 2012 20
23. Net sales grew 13.5% in Q2/2012, like-for-
like growth* 4.9%
Change in net sales YoY, %
27 %
24 %
22 %
19 %19 % 19 %20 %
16 %
13 % 14 %
9%
3%
-4 %
-9 %
-25 %
-27 %
-31 %-31 %
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2008 2009 2010 2011 2012
Net sales grew 17.7% in H1/2012, like-for-like growth 8.4%
* Excluding acquisitions in Sweden and Norway
Interim Report January-June 2012 l 9 August 2012 23
24. Net sales grew in all segments except Europe
Central
Change in Q2 net sales YoY, %
25 %
21 % 21 %
19 %
15 %
14 % %
13 13 %13 % 13 % %
13 14 %
-15 %
-19 %
Group Finland Sweden Norway Denmark East Central
EUR Comparable exchange rates
EUR Comparable exchange rates
Interim Report January-June 2012 l 9 August 2012 24
25. Higher share of ancillary income and income
from sold equipment
Breakdown of net sales
MEUR
100 % 3% 4% 200
29 % 6.3 +22%
80 % 31 %
150 5.1 +19%
51.8
60 % 43.7
100 +11%
40 %
67 % 66 %
50 100.8 111.7
20 %
0% 0
Q2/2011 Q2/2012 Q2/2011 Q2/2012
Rental income Rental income
Ancillary income Ancillary income
Income from sold equipment Income from sold equipment
Share of ancillary income has increased from last year due to a higher
degree of work and services in our solutions offering
Continued focus on trading, increased income from sale of equipment
YoY in the second quarter
Interim Report January-June 2012 l 9 August 2012 25
27. Number of employees decreased in Europe
Central due to reorganisation
Number of employees by segment
879
825
727
676
633 630
596 619
563
518
486 471
411 439 433
160 186 178
Finland Sweden Norway Denmark Europe East Europe
Central
Personnel 30/6/11 Personnel 31/12/11 Personnel 30/6/12
At the end of June 2012, the Group’s number of employees was
3,129 (3,185) persons
Interim Report January-June 2012 l 9 August 2012 27
28. We continue to optimize our outlet network –
379 outlets at the end of June 2012
Number of outlets per segment
379
359
90
99
60
52
22
18
43
37
57 84
96 80
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2008 2009 2010 2011 2012
Finland Sweden Norway Denmark Europe East Europe Central
28
Interim Report January-June 2012 l 9 August 2012
29. Fixed cost level development is stable
Fixed costs by quarter (MEUR)
70 68
66 65
62 63 62
57 57 56 56
52 52 54
28 25
25 25
24 27 25
23 23 22 23
22 19 22
41 42 42 40
35 38 37 37
30 33 33 33 33 32
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2009 2010 2011 2012
Employee benefit expenses Other operating expenses
The fixed cost level increased year-on-year due to
• Acquisitions
• Expenses related to development work on Ramirent’s common platform
Interim Report January-June 2012 l 9 August 2012 29
31. Q2 EBIT margin improved in all segments
except Europe Central
EBIT-margin by segments
17.0% 16.9%
16.5%
14.2%
13.4% 12.9%
10.3% 10.8%
7.9% 7.5%
5.7%
2.0%
0.9%
-2.9%
Group Finland Sweden Norway Denmark East Central
Q2/11 Q2/12
Q2/11 Q2/12
Interim Report January-June 2012 l 9 August 2012 31
32. Q2/2012 rental fleet investments were 21.7
MEUR
Purchased and sold equipment by quarter (MEUR)
67
38
34
30
20 22
12
5 6 8 6
4
Q1 Q2 Q3 Q4 Q1 Q2
2011 2012
Purchased equipment Sold equipment
In Q2/2012, gross capital expenditure was EUR 23.9 (44.6) million of which
EUR 21.7 (38.4) million in rental fleet
The value of sold rental equipment was EUR 6.3 (5.1) million
Committed investments at the end of quarter were EUR 7.3 (21.7) million
Interim Report January-June 2012 l 9 August 2012 32
33. Capital expenditure below previous year’s
level except in Sweden
Capital Expenditure by segments (MEUR)
76
60
33
25
18
12 10
9 8 7
5 5 3
1
Group Finland Sweden Norway Denmark East Central
1-6/2011 1-6/2012
1-6/2011 1-6/2012
Capital expenditure increased in Sweden due to the acquisition of
TLM (Tannefors Lift- och Maskinuthyrning) in early 2012
Interim Report January-June 2012 l 9 August 2012 33
34. Working capital at 5% of net sales
Working capital by quarter (MEUR)
160 10 %
8%
120
6%
80 124 131
109 120 114 4%
88 90 90 99 97 95
86 80 83
40 2%
0%
16 15 15 15 15 14 14 16 16 17 17 17 18 18
0 -2 %
-66 -68 -70 -67 -69 -4 %
-40 -86 -86 -89 -82 -84
-107 -109 -112
-139 -6 %
-80
-8 %
-120 -10 %
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2009 2010 2011 2012
Inventories
Trade and other receivables
Trade payables and other liabilities
Working capital/Net sales Rolling 12 month basis
Q2/12 credit losses and net change in the allowance for bad debt
totalled EUR −0.9 (−0.7) million
Interim Report January-June 2012 l 9 August 2012 34
35. Invested capital increased slightly to 605 MEUR,
ROI at 19%
Invested capital (MEUR) and ROI (%) by quarter
700 30 %
588 591 605
600 568
536 25 %
508
500
20 %
19 % 19 %
400
16 % 15 %
300 13 %
10 % 10 %
200 9%
100 5%
0 0%
Q1 Q2 Q3 Q4 Q1 Q2
2011 2012
Invested capital ROI (R12) ROI target
Capital turnover amounted to 123% (109%) for the last 12 months
at the end of June 2012
Interim Report January-June 2012 l 9 August 2012 35
36. Q2/2012 cash flow after investments 7.3 MEUR
Cash flow after investments (MEUR)
66.5
25.2 27.8 22.4 24.2
17.9 19.5 15.9
13.4 14.4
6.4 7.3
-4.0
-10.7
-20.4
-29.9
-36.8
-54.8
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2008 2009 2010 2011 2012
Cash flow after investments Rolling 12 months
Interim Report January-June 2012 l 9 August 2012 36
37. Net debt increased by 22.9 MEUR in Q2 2012;
gearing was 87.2% at end of the period
Net debt and gearing
MEUR
400 113 % 120 %
106 % 108 %
350 96 % 99 %
81 % 100 %
86 % 92 %
300 84 % 84 87 %
81 % %
69 % 80 %
74 %
71 % 80 %
250 70 % 68 % %
68
64 % 60 %
200 56 % 60 %
150
40 %
100
20 %
50
0 0%
2004
2005
2006
2007 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2008 2009 2010 2011 2012
Net debt Gearing (%)
Equity ratio was 39.4% (42.5%)
Net debt amounted to EUR 280.6 (238.2) million
Interim Report January-June 2012 l 9 August 2012 37
38. At end of Q2/12, Ramirent had unused
committed back-up facilities of 109.1 MEUR
Repayment schedule of interest-bearing liabilities (MEUR)
390 MEUR in committed credit facilities
280.6 MEUR in net debt
240
150
2012 2013 2014 2015 2016 2017
In addition to bank facilities, Ramirent is utilising a domestic
commercial paper program of up to EUR 150 million
Interim Report January-June 2012 l 9 August 2012 38
39. Ramirent is in good shape to manage
possible changes in market conditions
Broadest range of equipment and
Dynamic Rental SolutionsTM
3,129 dedicated problem solvers
Wide network of outlets close to our customers
Strong financial position
Deriving higher synergies through a more uniform
”Ramirent platform” and brand
39
Interim Report January-June 2012 l 9 August 2012
40. For more information:
www.ramirent.com
Magnus Rosén, CEO
+358 20 750 2845
magnus.rosen@ramirent.com
Jonas Söderkvist, CFO
+358 20 750 3248
jonas.soderkvist@ramirent.com
Franciska Janzon, IR
+358 20 750 2859
franciska.janzon@ramirent.com
42. Ramirent in brief
Leading equipment rental company in Northern, Central
and Eastern Europe with net sales of EUR 650 million
(2011)
379 rental customer centers located in 13 countries and
providing 200 000 rental items
3 129 employees serving 100 000 customers
Founded in 1955 and headquartered in Finland
Listed on NASDAQ OMX Helsinki since 1998
Interim Report January-June 2012 l 9 August 2012 42
43. More than 50 years of experience as a
supplier to the construction industry
Greenfield
Steel Nail shop First move entry to
Rakennusmies outside Finland Enter Acquires Czech Republic
founded through JV in Lithuania Bautas in
Moscow, Russia Norway
The rental Acquires
business is MBO by key Enter Altima in
established personnel and Poland Sweden
capital investors
1955 1983 1988 1994 1995 1996 1997 1998 2000 2001 2002 2003 2004 2005 2006 2008
Acquired by Partek Enter Renamed Enter
and renamed Latvia Ramirent Ukraine
A-rakennusmies Plc
Enter
The third county
Slovakia
becomes Estonia with Listed on the Greenfield
the expansion to Helsinki Stock entry to
Tallinn Exchange Hungary
43
Interim Report January-June 2012 l 9 August 2012
44. Our strategic choices
Vision
To be the leading and most progressive equipment
rental solutions company in Europe, setting the
benchmark for industry performance and customer
service
Mission
We simplify business by Delivering Dynamic
Rental Solutions™
Values
Open, Progressive, Engaged
Brand promise
Let’s solve it
44
45. One of the leading equipment rental companies
both in Europe (#3) and globally (#13)
Largest rental companies in Europe Largest rental companies globally
Turnover 2011 (MEUR) Turnover 2011 (MEUR)
United Rentals
Loxam
Aggreko
Cramo
RSC Equipment Rental
Ramirent
Ashtead Group
Algeco
Scotsman Coates Hire Ltd
Speedy Hire Algeco Scotsman
Aktio Corp
Sarens
Hertz Equipment Rental
Kiloutou
Loxam
HKL
Baumaschinen Nikken Corp
Mediaco
Levage Nishio Rent All Co
Cramo
Ramirent
0 200 400 600 800 1000
0 500 1000 1500 2000 2500
Source: IRN June 2012
45
Interim Report January-June 2012 l 9 August 2012
46. Leading market position in five of our six
geographical segments
Finland
80 depots
Sweden (25 franchises)
84 depots Market #1
Employees Q2/12 Norway
(10 franchises)
Market #2
43 depots
Europe Finland (4 franchises)
Central 619 Market #1
676
Europe East
60 depots
10 re-renting
Total agents
Denmark
3,129 Market #1
22 depots
Sweden Market #1
Europe 727
East Europe Central
433 90 depots
(24 franchises)
Market #1
Denmark
Norway
178
471
46
Interim Report January-June 2012 l 9 August 2012
47. Nordic countries are our largest markets and
construction is our largest customer sector
Sales per segment 1-6/2012 Sales per customer sector 2011
Europe
Central Households
Public sector 5%
9% Finland 5%
Europe
East 24% Construction
76%
8%
Industry
14 %
Denmark
6%
Norway
24% Sweden
29%
47
Interim Report January-June 2012 l 9 August 2012
48. Broadest range of equipment and
Dynamic Rental SolutionsTM
SOLUTIONS
• Total • Power
SERVICES Management • Access
• Eco solutions • Climate
• Planning & design • Fuel/gas refilling
• Safety • Space
• Ramirent • Site logistics
• Event
know-how coordinator
PRODUCTS
• Transportation • Facility
RAMIRENT OFFERING
• Lifts • Modules • Installation management
Benefits:
• Heavy machinery • Safety and • Maintenance • Paperwork
• Tower cranes formworks • Inspections for authorities
Easy to buy, reduced number of
and hoists • Light machinery • Insurance • Technical
subcontractors, increased focus
• Scaffolding • Power and heating • Operators support
on the core business
Benefits: Benefits:
Lighter balance sheets, More uptime in core operations OUTSOURCING
less investments due to less downtime in equipment, Benefits:
less maintenance costs, right choice
By outsourcing your
of equipment improves efficiency,
machine fleet to Ramirent,
less product liability risk
companies can increase
efficiency and simplify their
business by focusing on
INDUSTRIES core competences
• Construction • Mining • Paper
• Power generation • Oil & gas
• Shipyards • Facility management
• Public sector • Households
CUSTOMER NEEDS
48
Interim Report January-June 2012 l 9 August 2012
49. Light machinery, lifts and modules are the biggest
product groups measured by rental income
19% 8% 5% 11%
TOWER CRANES
LIFTS HEAVY MACHINERY AND HOISTS SCAFFOLDING
17% 5% 26% 10%
MODULES SAFE LIGHT MACHINERY POWER & HEATING
Ramirent’s equipment fleet is organised along eight core product groups
49
Interim Report January-June 2012 l 9 August 2012
50. The Group’s key strategic objectives
Sustainable profitable growth
Accelerate growth through acquisitions and outsourcing deals
Evaluate entry into new markets
Strengthen local offerings and develop solution concepts
Operational excellence
Develop a common Ramirent platform
Develop group wide IT platform and realise synergies
Maintain strong focus on cost efficiency
Balanced risk level
Diversified portfolios of customers, products and markets
Continuous employee competence development
A strong financial position
50
Interim Report January-June 2012 l 9 August 2012
51. Strong long-term growth drivers
Long-term growth industry Increasing rental penetration
70 %
100 %
Increasing rental penetration in most
60 %
90 %
markets, still high potential compared 80 %
45 %
40 %
40 %
70 %
to mature UK market
30 %
30 %
60 %
25 %
20 %
20 %
Fragmented European rental market of 50 %
15 %
15 %
15 %
10 %
10 %
10 %
40 %
EUR 20bn with top 10 rental companies 30 %
5%
20 %
accounting for 19% of the market 10 %
CEE construction markets on a low 0 %
level compared to Nordics and Western
Europe
European consolidation opportunities High potential CEE construction markets
Inhabitants
Ramirent (million)
Loxam Construction
output (BEUR)
Cramo
Algeco Scotsman
Speedy Hire
Liebherr-Mietpartner
GAM
Mediaco Lifting
Sarens
Kiloutou
HKL Baumschinen
Others
St. Petersburg + Moscow only 51
Source: ERA, Euroconstruct Interim Report January-June 2012 l 9 August 2012
52. The Group’s financial targets
• ROI >18% p.a. over a business cycle
• EPS growth > 15% p.a. over a business cycle
• Gearing ≤ 120% at end of each fiscal year
• Dividend pay-out > 40% of earnings per share
52
Interim Report January-June 2012 l 9 August 2012