1. PART THREE
CREATING MULTIPLE STREAMS OF
INCOME USING AFFILIATE
MARKETING & LEAD GENERATION
SYSTEMS

2. What is Affiliate Marketing?

3. Affiliate marketing is a
marketing practice in which
a business rewards one or
more affiliates for each
visitor or customer brought
about by the affiliate's
marketing efforts.

4. Quick Breakdown:

5. Affiliate marketing overlaps with other
Internet marketing methods to some
degree, because affiliates often use
regular advertising methods. Those
methods include organic search engine
optimization, paid search engine
marketing, e-mail marketing, and in some
sense display advertising. On the other
hand, affiliates sometimes use less
orthodox techniques, such as publishing
reviews of products or services offered
by a partner.

6. Here’s a little background…

7. The concept of revenue sharing—
paying commission for referred
business—predates affiliate
marketing and the Internet. The
translation of the revenue
share principles to mainstream
e-commerce happened almost four
years after the origination of
the World Wide Web in November
1994.

8. Amazon.com (Amazon) launched its
associate program in July 1996: Amazon
associates could place banner or text
links on their site for individual books,
or link directly to the Amazon home page.
When visitors clicked from the
associate's website through to Amazon and
purchased a book, the associate received
a commission. Amazon was not the first
merchant to offer an affiliate program,
but its program was the first to become
widely known and serve as a model for
subsequent programs.

9. Affiliate marketing has grown
quickly since its inception.
The e-commerce website, viewed
as a marketing toy in the early
days of the Internet, became an
integrated part of the overall
business plan and in some cases
grew to a bigger business than
the existing offline business.

10. According to one report, the total sales
amount generated through affiliate
networks in 2006 was £2.16 billion in the
United Kingdom alone. The estimates were
£1.35 billion in sales in 2005. Marketing
Sherpa's research team estimated that, in
2006, affiliates worldwide earned
US$6.5 billion in bounty and commissions
from a variety of sources in retail,
personal finance, gaming and gambling,
travel, telecom, education, publishing,
and forms of lead generation other than
contextual advertising programs.

11. How to locate Affiliate
Programs…

12. There are three primary ways to locate affiliate
programs for a target website:
Affiliate Program Directories.
Large affiliate networks that provide the
platform for dozens or even hundreds of
advertisers.
The target website itself. (Websites that offer
an affiliate program often have a link titled
"affiliate program", "affiliates", "referral
program", or "webmasters"—usually in the footer
or "About" section of the website.)

13. I’m ready to start Affiliate
Marketing…..What do I do
next?

14. First of All….
You need leads!!

15. Not only for your Affiliate
Marketing but for your
Primary Business… After all,
isn’t that why you’re here
anyway?

16. There are several different
ways to go about getting
leads….

17. You can try the traditional
way…

18. Door knocking, cold calling,
floor time, farming, running
print ads, and vendor kiosks
are some of the traditional
lead generation techniques
that have been taught now
for many years.

19. These ways still work, but
are time consuming, not cost
effective and have little
ROI (Return on Investment)

20. With the inception of the
internet and the benefit of
many marketers having tried
and tested many systems and
techniques before you, there
are several new techniques
and systems that offer you a
greater opportunity for
success.

21. One system in particular has
been able to capture every
aspect of lead generation
and affiliate marketing to
develop a system that is now
widely used throughout the
industry and has helped tons
of people gain the edge
they’ve been hoping for.

22. MLSP...
This system is currently
being used by most of the
industries top leaders such
as Nicole S. Cooper, Tracey
Walker, Cedrick Harris, Jim
Chao and Mia Davies to name
a few

23. MLSP (MLM Lead System Pro) is a
built in internet, network
marketing system. It's end goal is
to help home business owners,
primarily network marketers,
generate an endless stream of
prospects to talk to about their
business.

25. Step By Step:
You MUST build YOUR LIST…
Your list is the most important aspect of
your business. Without a list there are no
leads.
Without a list, who do you talk to, who do
you market to and how do you recruit
people into your business?

26. You do this with a LEAD
CAPTURE/LANDING PAGE…

27. In online marketing a landing
page, sometimes known as a lead
capture page, is the page that
appears when a potential
customer clicks on an
advertisement. The page will
usually display sales copy that
is a logical extension of the
advertisement or link.

28. There are two types of
landing pages:
Reference and Transactional

29. Reference Landing Page
A reference landing page presents information
that is relevant to the visitor. These can display
text, images, dynamic compilations of relevant
links, or other elements. Reference landing
pages are effective if they meet the objectives of
their publishers, which may be associations,
organizations or public service entities. For many
reference landing pages, effectiveness can be
measured by the revenue value of the
advertising that is displayed on them.

30. Transactional Landing Page
A transactional landing page seeks to persuade a
visitor to complete a transaction such as filling
out a form or interacting with advertisements or
other objects on the landing page, with the goal
being the immediate or eventual sale of a
product or service. If information is to be
captured, the page will usually withhold
information until some minimal amount of
visitor information is provided, typically an email
address and perhaps a name and telephone
number as well – enough to "capture the lead"
and add the prospect to a mailing list.

31. Once the Lead has been
captured…

32. You will also need an
Autoresponder…
An autoresponder is a computer
program that automatically
answers e-mail sent to it. They can
be very simple or quite complex.

33. Autoresponders are often used as
e-mail marketing tools, to
immediately provide information
to their prospective customers
and then follow-up with them at
preset time intervals.

34. You must also have what is
referred to as an Affiliate
Marketing Funnel or another
term used is Funded
Proposal.

35. This is actually where MLSP
comes into play….

36. Before I address this, let's
take a quick look at 'Funded
Proposal' that solves the
two major challenges faced
by most network marketers:

37. 1) Not enough money (to go on with the
MLM business and has to terminate their
business prematurely)
2) Not enough prospects (to share the MLM
business opportunity with as they use up
their warm market very quickly)
'Funded Proposal' is a CONCEPT based on
charging your prospects a low-priced
front end product or service. In the case
of the health or beauty industry, this
could be a product sample.

38. Essentially Here’s how it
works…

40. After trying out, some will join your MLM
business.
However, even though they don't, you
would already have earned some pocket
money to sustain your business.
Thus, instead of looking for people to
join your MLM opportunity immediately,
you look for prospects to try your
product (now you have enough prospects)
which is a lot easier, (now you have
money) instead.
Isn't that brilliant?

41. Here’s a suggestion…

42. Step 1 - Look for prospects who want to
make money online - not to join your MLM
business yet - and offer them some
coaching to help them make money online,
such as how to set up a blog with
affiliate links and banners. Do not
charge them a high price but just a small
fee.
Think about it. . .
You would already be in profit whether or
not these prospects join your MLM
opportunity.
** This will solve your MONEY challenge

43. Step 2 - Some time later, when your
prospects become confident with computers
and the Internet, that's the time you can
offer them to join your MLM business
opportunity so that they have a multi-
tier affiliate program to promote.
Of course, some of them will join you.
** This will solve your PROSPECTS
challenge

44. Get Started Today!!
Visit www.workwithranda.com
For all the tools needed to
get started on your way to
success…
Remember: Success is a
journey…not a destination