http://thespurgroup.com/create-a-connection/

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Engage your attendees
Create a relationship rooted in personhood to humanize your event
Randy Karr, Principal at The Spur Group, will be attending a range of events
over the course of the next year to document how events connect, influence and
inspire.
Have a sense of
humor
Interact with
your audience
Highlight
attendees’ stories
Keep in mind who the
target of the humor is,
and when in doubt, aim
it at self-deprecation.
Be charismatic. Walk
among the crowd or
engage audience
members for
impromptu
conversations.
Let them tell the story
of how their work helps
move industry forward
or what they think
success with your
company looks like.

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P”
“
Make your event inspirational
Follow Randy’s Journey:
• Blog: http://thespurgroup.com/tsg-blog/
• @RandyKarr
• @TheRealRandyKarr
• Randy Karr, Principal at The Spur Group
Reach out to The Spur Group:
• info@thespurgroup.com
• T: (425) 885-0684
• F: (425) 881-7508
• 4016 148th Ave NE, Redmond, WA 98052
Create a connection with
your audience by
delivering content in such
a way that demonstrates
there is a person behind
the idea, offering, or
announcement.