Sponsorship Pricing for Connecting Bloggers and Brands Canada Cross Canada Blogging Conference

2. WHY WE ARE DIFFERENT
we connect bloggers & brands
• Is not about teaching bloggers how to blog better
• Focuses on the business of blogging
• It’s the only conference with a mission of finding
better ways for brands and bloggers to work together
• Gives Brands a more targeted spend of sponsorship
dollars

3. CROSS CANADA BLOGGING CONFERENCE
First Stop Vancouver
WHERE
VanCity Theater, Vancouver, BC
WHEN
Tuesday April 30, 2013, 10:00am - 4:00pm
WHY
We want to organize events for bloggers who want to work with
brands
Save the Date!

4. NEXT STOPS
Calgary to Halifax
• We plan on visiting Calgary, Winnipeg, Regina, Toronto and Halifax
• Additional cities will be added if we can get a minimum number of
bloggers
• The number of bloggers that sign up for each city will determine the actual
schedule and cost of sponsorship
Calgary, AB Winnipeg, MB Halifax, NS
Regina, SK Toronto, ON

5. HOW IT WORKS
Local blogging team in each city
• We will have a local group of bloggers organizing each event (team
leader and conference ambassadors)
• The organizing team will promote the conference to local bloggers
• Local Bloggers who want to work with brands will sign up
• Sponsors will be contacted about the opportunity in that city
• The local conference date is set up
• The brands who are interested in those local bloggers will sponsor
the event
• Bloggers will connect with local and national brands on a personal
level

6. 6 Reasons to Sponsor CB&B
1. Blogger Community Support: Participating in the conference validates that your
Brand recognizes that the blogging community is important and puts your brand
in the forefront with an engaged, active community.
2. Blogger selection: It’s the only conference where bloggers apply to attend and
are selected based on sponsor requirements.
3. Eager audience: these bloggers want to work with brands.
4. Immediate Brand Promotion: These bloggers are motivated and want to work
with your brand. The real-time mentions and tweets across a variety of social
media will generate real-time buzz in advance of the conference.
5. Hands-on experience: Leverage the conference and get real-time, face to face
feedback. Agenda focused on creating a dialogue with bloggers and
brands/agencies.
6. Build your blogger list: get a list of all bloggers attending the conference
including blog traffic and their social footprint

7. 1. BLOGGER COMMUNITY SUPPORT:
Your sponsorship will speak volumes
• By sponsoring the Connecting Bloggers and Brands conference you are
letting all bloggers know that they are important.
• Whether you work with them directly or meet them at the conference,
you will leave a lasting impression of your brand - one that may generate
immediate mentions, increased brand exposure and future good will -
with invested bloggers.
• Generate respect for your brand because
you’re letting bloggers know that you WANT to
connect with them and that you want to hear
from them first-hand.
• It’s the only conference with a mission of
finding better ways for brands and bloggers to
work together

8. 2. BLOGGER SELECTION:
bloggers selected based on sponsor requirements
• Goal is to open up the conference to Bloggers who want to work with
brands
• In Vancouver we estimate that 100 bloggers will register to attend for FREE
as our VIP guests.
• These bloggers know who you are and WANT
to work with you to promote your brand and
your messaging.
• In other cities, Brands will know in advance
who is attending and be able help us pre-select
bloggers you are interested in engaging with.
(depending on your sponsorship level)

9. 3. EAGER AUDIENCE:
These bloggers WANT to work with brands
• #1 qualifier to attend this conference- bloggers want to work with brands
(in fact bloggers have to agree to it as part of the terms of applying to
attend).
• Brands are only sponsoring bloggers who WANT to work with them.
• These bloggers want to learn how to work with you better!

10. 4. BUILDING RELATIONSHIPS:
Content that fosters relationships
• Agenda that fosters ample opportunity to start building relationships (or
nurture existing relationships).
• Our Agenda includes:
– Working with Brands via PR Agencies
– What brands want from bloggers
– What Bloggers want from Brands
• Lots of networking time

11. 5. HANDS-ON EXPERIENCE:
Leverage the conference and get real-time,
face-to-face feedback
• Unlike any other conference you’ll attend! This conference is designed to
give you hands-on experience and exposure to bloggers, in an intimate
setting.
Your Brand will:
• Identify and develop direct relationships with bloggers who are motivated
to build relationships with your brand.
• Influence first-hand what these bloggers think about your brand.
• Understand how the world of bloggers is changing
• Make a personal Impression on these bloggers. Face-to-face contact will
help solidify understanding and develop your (outside) voice..what better
way to get them to personally connect with your brand!

12. 6. BUILD YOUR LIST OF BLOGGERS:
• Receive a database of all bloggers who want to work with you BEFORE the
conference
• Bloggers will be ranked into 3 tiers based on their experience
• Get to meet 3 tiers of bloggers (newbies, tier 2 and tier 1 bloggers) and
learn how to work with each tier

13. Sponsorship Opportunities
• Our Sponsors include: Telus,
Canadian Beef, Ultima Foods
(iogo brand) and Chicken
Farmers of Canada.
• Our Title and Gold sponsorships
have already sold out. We have
limited sponsorships remaining:
– Silver: 2 sponsorships
– Bronze: 5 sponsorships
– A La Carte sponsorships

14. Vancouver Sponsorship Details
Details Title Gold Silver Bronze
$5,000 $2,500
PRE-CONFERENCE MARKETING
• Exclusivity: no competing companies offered sponsorship X
X X X X
• Brand Logo on all conference material, conference website
X x x X
• Logo placement in pre-event marketing materials x
• Pre-conference brand email message to attendees
MEDIA
• Included in press release X x x x
X
Sold Sold
• Quote in press release
out out
CONFERENCE DAY BENEFITS
• Speaking at Event X X
5 4 3 2
• Tickets to conference
X X X X
• 6 foot sponsor table X X X X
• Insert products into conference swag bag
POST CONFERENCE BENEFITS
• Attendee directory X X X X
X
• Lead sponsor in post conference twitter party
X
• Premium logo placement in post event email campaigns

15. Vancouver Themed Sponsorships
Details
Official Automotive Sponsor TBD
• We are looking for an automotive sponsor to shuttle our attendees to and from events
Official Technology Sponsors TBD
• We are looking for an official technology Sponsor that will power all of the Technology at
the conferences and of the conference team
Official Beauty Sponsor TBD
• We are looking for an official beauty sponsor to makeover the attendees and take
professional head shots
We are happy to create a custom themed sponsorship for your
brand. Give us the opportunity to come up with a great activation
for your brand!

16. A La Carte
Opportunities Sponsorship
PRE-CONFERENCE TWITTER CHATS ON HOW TO BLOG BETTER
• 8pm chats about helping bloggers better monetize their blogs - 6 in total $ 500 per chat
PRE-CONFERENCE PARTY SPONSOR
• Help kick off the conference by hosting a party for attendees $ 5,0000
(multiple brands can contribute)
MEALS SPONSOR
• Breakfast sponsor $ 1,500
• Lunch sponsor $ 2,500
• Afternoon break sponsor $ 1,500
• Cocktail reception sponsor $ 2,500
Swag Bag Sponsor(s)
• Insert products into the conference swag bag
$ 500

17. So What Are You Waiting For?
Limited opportunities left for Vancouver!
We would love to build a custom sponsorship package like we have
for Telus, Ultima Foods, Chicken Farmers and Canada Beef.
Rania Walker
647-727-0964 ext 2
rania@connectingbloggersandbrands.com
http://connectingbloggersandbrands.com
http://twitter.com/bloggers_brands

18. Thank you!