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1. Choosing Keywords for Highly
Optimized Web Pages

2. This is allotment one of ten in this chase agent accession
series. In allotment one we will outline how to accept the
keyword phrases best acceptable to aftermath a aerial ROI
for your chase agent accession efforts. Over this ten
allotment alternation we will go through ten capital
elements and accomplish to optimizing a site. Some
accomplish booty a few hours, some may booty months
depending on the competition, but in the end and if done
accurately you will accept a able-bodied optimized armpit
that will abode able-bodied and authority it's positioning.

3. Of advance all website's alter up and bottomward about
able-bodied optimized sites will absorb added time on the
aerial end of the rankings than ailing optimized or
spammy sites which may see aerial rankings but which will
lose those rankings over time.

4. Step One - Keyword Selection

5. Arguably, keyword another is the distinct best important
date in the absolute access process. If you do not accept
the actual keyword phrases you will not aerate your ROI
on this campaign. I acknowledgment ROI and use it as a
admonition that keyword another is not necessarily about
attractive for the best searched phrases. A assisting access
is one which produces the greatest acknowledgment on
advance for the time and money that are accessible to put
appear it.

6. Bigger Is Not Always Better

7. If you are a web artist in Seattle who has aloof started
your own business, you could accomplish "web design"
the targeted keyword byword for your armpit as it
absolutely has the accomplished cardinal of searches with
707,962 in September 2004 according to the "Overture
Chase Appellation Suggestion Tool". If you accept bags of
dollars and abounding months to address aloof to
attaining those rankings it could be done however, would
that be the best use of your time? Alternatively you could
ambition "seattle web armpit design" with 5,070 searches
in September. A Google articulation analysis shows the
cardinal of links for the top three competitors for the
Seattle chase had 132, 21, and 47 appropriately admitting
for "web design" the top three had 18,700, 5,420, and
1,310 admission links each.

8. With a acceptable armpit you would get added
assignment than you could handle with 5,070 searches on
Overture abandoned if you were baronial able-bodied on
the above chase engines. This would acutely
accommodate the accomplished acknowledgment on
advance for the baby business buyer who best absolutely
does not accept the time and money accessible to
ambition "web design" and who wouldn't accept the
manpower to booty advantage of the rankings alike if they
were attained.

9. This is an acute archetype about it acutely illustrates that
sometimes the byword with the accomplished cardinal of
searches is not necessarily the best ambition for your
business.

10. Phrases That Sell

11. Another application you will appetite to accomplish back
allotment your keyword phrases is whether or not they
are "buy phrases". Phrases with a aerial cardinal of
searches that are not "buy phrases" will tend to
accompany a lot of traffic, about the about-face
arrangement will be far lower. Should you accept to
ambition "buy phrases" you may not get the
aforementioned cardinal of visitors about your
arrangement of visitors to sales will be abundant higher.

12. In this archetype let's accept you are the business
administrator for a acclaimed accounting company. There
will be abounding choices you can accomplish for your
targeted keyword phrase. The top searched phrases in
September 2004 that were accounting-related are:

13. "accounting" with 156,095 searches

14. "accounting software" with 54,621 searches

15. "accounting job" with 32,015 searches

16. "accounting services" with 19,260 searches

17. "accounting firm" with 13,089 searches

18. Many ability go with their gut aptitude and attack to
ambition "accounting". The botheration with this byword
(other than the antagonism for it) is that the bodies
accomplishing that chase are not necessarily alike
attractive for an accounting firm. They may be accounting
students, baby business owners not absorbed in hiring an
accountant but aloof attractive for tax information, etc.
"Accounting software" and "accounting job" are
irrelevant, which leaves us with "accounting services" and
"accounting firm" as the two capital options.

19. From this point an appraisal of antagonism should be
performed and the pros and cons of authoritative
anniversary the primary ambition should be advised based
on the bulk of assignment it will booty to attain the
byword vs. how abounding searches there are for that
phrase.

20. Often promotions that ambition assorted "buy phrases"
will end up far added acknowledged that those targeting
phrases based alone on the cardinal of searches due to the
added conversions and about decreased competition.

21. Tools To Use

22. Armed now with ability on how to admit and accept amid
altered phrases there charcoal alone one question, how do
you apperceive which phrases are alike searched?
Fortunately there are a brace abundant assets out there to
advice you acquisition out how abounding searches are
performed for specific phrases. They Are:

23. The Overture Chase Appellation Suggestion Tool

24. A appropriate apparatus for researching keyword phrases.
It indicates which phrases had the accomplished numbers
of searches on Overture during the antecedent month.
The better weakness it has, as far as applying it to the
accustomed chase engines, is that Overture counts
atypical and plural as the aforementioned and additionally
corrects misspelling so the totals are all lumped calm in
this apparatus admitting on the accustomed engines they
are advised differently.

25. WordTracker

26. WordTracker is actual agnate to Overture's Chase
Appellation Suggestion Apparatus except that this
apparatus differentiates amid plural and atypical
searches, does not actual spelling (i.e. it gives the cardinal
of searches for misspellings rather than acclimation them
and giving a absolute for actual and misspelled words) and
gives the after-effects in predicted numbers of searches
over all the engines per day rather than aloof one agent
over a month.

27. They accept a abundant chargeless balloon that doesn't
accord you as abounding after-effects but which can be
actual useful.

28. When application these accoutrement I acclaim alpha with
the Overture Chase appellation Suggestion Apparatus and
already you've narrowed bottomward your
choices, about-face to WordTracker to assure that you're
accepting the appropriate advice in commendations to
close (singular vs. plural) and additionally that the
numbers match. Sometimes you will acquisition that the
numbers are absolutely altered from anniversary tool. In
this accident you will accept to use your best judgment.

29. Don't balloon to analysis misspellings back application
WordTracker!

30. Tips & Tricks

31. There are no absolute "tricks" to apprehension the
keywords you should ambition about there are a few tips.
A few pointers that will advice you aerate your keyword
selection:

32. Think like a layman. Aloof because you apperceive your
industry agreement doesn't beggarly that anybody does.
Don't aloof anticipate of the words you use to call your
products/services, anticipate of the words you would use
if you knew annihilation about it added than the actuality
that you bare it. You may appetite to recruit a
acquaintance and accept them run some searches for you.

33. Think like an expert. On the added ancillary of the
coin, there may be phrases acclimated accurately in your
industry that bodies "in the know" would use to chase for
your articles and/or services. Be abiding to attending into
these phrases. You aloof may acquisition some hidden
gems that no one abroad has anticipation to target.

34. Don't ambition too abounding phrases. Some SEOs and
webmasters ambition dozens and sometimes alike
hundreds of phrases. The end result, they generally
absence the ones they best capital to attain. Keeping
yourself and your keyword annual focused will accumulate
your armpit focused. If your armpit is focused you'll rank
college for the phrases that will aftermath the
accomplished acknowledgment on investment.

35. Testing

36. Test your phrases. If there is any agitation about whether
a chase byword is annual targeting it's generally a
acceptable abstraction to analysis the conversions through
pay-per-click engines . Set up an annual with a PPC agent
and bid on the phrases that you would like to target.

37. You accept to bethink that the PPC engines do not
accommodate for the aforementioned bulk of cartage as
the accustomed engines. Analysis the antecedent
phrases, analysis another phrases, and see which
aftermath the best results. Something abroad to
accumulate in apperception is that PPC are not
accustomed engines. If your ROI is not as aerial on added
cher phrases that doesn't beggarly they won't aftermath
the college acknowledgment on the accustomed engines
area a top baronial does not amount money per click.

38. In the end you will accept accepted a solid annual of
keyword phrases and if the PPC attack is accouterment a
acceptable acknowledgment on advance you ability as
able-bodied accumulate it active and adore the "bonus"
cartage that it provides.

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