Driving Revenue through CO

•

1 recomendación•297 vistas

RaquelHirsch

Economía y finanzas Empresariales

Driving Incremental Revenues through Online Content Targeting, Testing & Optimization

Hirsch Strategies Inc ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Hirsch Strategies: Some of the Company We Keep…

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Impact of rising media costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

So, success metrics shifting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#1: Relevance, relevance, relevance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content Targeting: Segment By Source Unique content based upon how visitors reached your site.

Content Targeting : By Email Campaign Interior Page Home Page

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#2: Test, test, test ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Landing Page Optimization A/B Test : Intuit ,[object Object],A B C

Results: Both pages beat the Control, but… Landing Page B 137% lift Both B & C jumped significantly C Landing Page C 187% lift

Landing Page Optimization MULTIVARIATE testing: Recipe H

Want more information? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Recomendados

The Southmattbunn

Cow Paradefelipeno

bioquimicahikaru29

Åpningsvelkomstkongsberg2007

KongsbergkonferansenOystein Johannessen

Blogging for businessGautam Ghosh

2024 State of Marketing Report – by HubspotMarius Sescu

Everything You Need To Know About ChatGPTExpeed Software

Call US 📞 9892124323 ✅ Kurla Call Girls In Kurla ( Mumbai ) secure servicePooja Nehwal

Stock Market Brief Deck (Under Pressure).pdfMichael Silva

TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...ssifa0344

Booking open Available Pune Call Girls Talegaon Dabhade 6297143586 Call Hot ...Call Girls in Nagpur High Profile

The Economic History of the U.S. Lecture 17.pdfGale Pooley

Malad Call Girl in Services 9892124323 | ₹,4500 With Room Free DeliveryPooja Nehwal

WhatsApp 📞 Call : 9892124323 ✅Call Girls In Chembur ( Mumbai ) secure servicePooja Nehwal

Solution Manual for Financial Accounting, 11th Edition by Robert Libby, Patri...ssifa0344

Independent Call Girl Number in Kurla Mumbai📲 Pooja Nehwal 9892124323 💞 Full ...Pooja Nehwal

VVIP Pune Call Girls Katraj (7001035870) Pune Escorts Nearby with Complete Sa...Call Girls in Nagpur High Profile

Call Girls Koregaon Park Call Me 7737669865 Budget Friendly No Advance Bookingroncy bisnoi

The Economic History of the U.S. Lecture 19.pdfGale Pooley

06_Joeri Van Speybroek_Dell_MeetupDora&Cybersecurity.pdfFinTech Belgium

VIP Call Girls LB Nagar ( Hyderabad ) Phone 8250192130 | ₹5k To 25k With Room...Suhani Kapoor

20240429 Calibre April 2024 Investor Presentation.pdfAdnet Communications

Best VIP Call Girls Noida Sector 18 Call Me: 8448380779Delhi Call girls

VIP Call Girls Service Dilsukhnagar Hyderabad Call +91-8250192130Suhani Kapoor

Vip Call US 📞 7738631006 ✅Call Girls In Sakinaka ( Mumbai )Pooja Nehwal

The Economic History of the U.S. Lecture 23.pdfGale Pooley

(DIYA) Bhumkar Chowk Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...ranjana rawat

Product Design Trends in 2024 | Teenage EngineeringsPixeldarts

How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow

Más contenido relacionado

Último

Call US 📞 9892124323 ✅ Kurla Call Girls In Kurla ( Mumbai ) secure servicePooja Nehwal

Stock Market Brief Deck (Under Pressure).pdfMichael Silva

TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...ssifa0344

Booking open Available Pune Call Girls Talegaon Dabhade 6297143586 Call Hot ...Call Girls in Nagpur High Profile

The Economic History of the U.S. Lecture 17.pdfGale Pooley

Malad Call Girl in Services 9892124323 | ₹,4500 With Room Free DeliveryPooja Nehwal

WhatsApp 📞 Call : 9892124323 ✅Call Girls In Chembur ( Mumbai ) secure servicePooja Nehwal

Solution Manual for Financial Accounting, 11th Edition by Robert Libby, Patri...ssifa0344

Independent Call Girl Number in Kurla Mumbai📲 Pooja Nehwal 9892124323 💞 Full ...Pooja Nehwal

VVIP Pune Call Girls Katraj (7001035870) Pune Escorts Nearby with Complete Sa...Call Girls in Nagpur High Profile

Call Girls Koregaon Park Call Me 7737669865 Budget Friendly No Advance Bookingroncy bisnoi

The Economic History of the U.S. Lecture 19.pdfGale Pooley

06_Joeri Van Speybroek_Dell_MeetupDora&Cybersecurity.pdfFinTech Belgium

VIP Call Girls LB Nagar ( Hyderabad ) Phone 8250192130 | ₹5k To 25k With Room...Suhani Kapoor

20240429 Calibre April 2024 Investor Presentation.pdfAdnet Communications

Best VIP Call Girls Noida Sector 18 Call Me: 8448380779Delhi Call girls

VIP Call Girls Service Dilsukhnagar Hyderabad Call +91-8250192130Suhani Kapoor

Vip Call US 📞 7738631006 ✅Call Girls In Sakinaka ( Mumbai )Pooja Nehwal

The Economic History of the U.S. Lecture 23.pdfGale Pooley

(DIYA) Bhumkar Chowk Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...ranjana rawat

Destacado

Product Design Trends in 2024 | Teenage EngineeringsPixeldarts

How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow

AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork

Skeleton Culture CodeSkeleton Technologies

PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley

Content Methodology: A Best Practices Report (Webinar)contently

How to Prepare For a Successful Job Search for 2024Albert Qian

Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)

Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal

5 Public speaking tips from TED - Visualized summarySpeakerHub

ChatGPT and the Future of Work - Clark Boyd Clark Boyd

Getting into the tech field. what next Tessa Mero

Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray

How to have difficult conversations Rajiv Jayarajah, MAppComm, ACC

Introduction to Data ScienceChristy Abraham Joy

Time Management & Productivity - Best PracticesVit Horky

The six step guide to practical project managementMindGenius

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools

12 Ways to Increase Your Influence at WorkGetSmarter

Destacado (20)

Product Design Trends in 2024 | Teenage Engineerings

How Race, Age and Gender Shape Attitudes Towards Mental Health

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

Skeleton Culture Code

PEPSICO Presentation to CAGNY Conference Feb 2024

Content Methodology: A Best Practices Report (Webinar)

How to Prepare For a Successful Job Search for 2024

Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

Introduction to Data Science

Time Management & Productivity - Best Practices

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

12 Ways to Increase Your Influence at Work